Afran Pasha C
Bengaluru Rural
Summary
MBA IN DIGITAL MARKETING STUDENT Motivated and detail-oriented Digital Marketing student at Presidency University with hands-on experience in social media marketing, graphic design, and strategic planning. Adept at creating impactful digital campaigns, managing brand presence, and developing marketing strategies aligned with business goals. Eager to apply my skills and practical experience to contribute to innovative digital marketing initiatives and build a successful career in the field.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Digital Marketing Intern SEO and UX
uLektz
08.2023
- Assisted in executing digital marketing plans and email strategies for educational content distribution.
- Accomplishments:
- Implemented keyword-focused SEO strategies to boost platform visibility.
- Managed automated email sequences that improved user interaction rates.
- Compiled weekly performance reports to assist leadership in tracking KPIs.Conducted competitor analysis and reported performance matrices for running digital campaigns.
Senior HR and Mentor
Suvidha Foundation
06.2024 - 08.2024
- Demonstrated strong leadership and coordination skills by managing day-to-day HR operations and mentoring a team of junior HR interns. Played a key role in enhancing intern management processes and improving documentation workflows.
- Accomplishments:
- Successfully assigned team roles and optimized intern performance through strength-based delegation.
- Conducted weekly performance evaluations that led to a measurable improvement in intern efficiency and engagement.
- Collaborated with department heads to forecast hiring needs and organized a structured interview and onboarding schedule.
- Revamped onboarding documentation and contributed to automation of intern record-keeping using internal portals.Worked with the onboarding portal to streamline intern documentation and reporting formats.
Brand Ambassador
Viral Fission
08.2023 - 01.2024
- Represented national brands on campus through digital and event-based campaigns. with Social media marketing
- Accomplishments:
- Developed promotional content and executed product demonstrations in student communities.
- Led peer engagement initiatives to improve brand interaction and campaign reach.
- Collected feedback and insights to refine future activation strategies.Delivered feedback and insights to central brand teams on student behavior trends.
Brand Associate
Younity.in
08.2023 - 01.2024
- Acted as a liaison for platform promotions and user engagement at the college level.
- Accomplishments:
- Promoted webinars and programs to students via online and offline strategies.
- Provided analytics and audience reports to assist in improving campaign precision.Shared weekly analytics with campaign managers to refine targeting approaches.
Human Resources Intern
Suvidha Foundation
09.2023 - 10.2023
- Supported internal HR initiatives and contributed to intern coordination across multiple departments.
- Accomplishments:
- Conducted initial screening and assisted in onboarding 50+ interns for various verticals.
- Managed HR documentation and intern engagement tasks, improving information tracking efficiency.
- Collaborated with Suvidha Overseas and Cod Karo Yaaro to align HR operations with project workflows.Supported cross-functional teams including Suvidha Overseas and Cod Karo Yaaro with HR analytics and intern coordination.
Strategy & Planning Intern
Youth India Foundation
08.2023 - 10.2023
- Contributed to planning outreach and engagement strategies tailored to young audiences in emerging cities.Created content calendar and content syndication.
- Accomplishments:
- Drafted strategy blueprints to scale regional student initiatives and aligned them with organizational vision.
- Evaluated campaign data and prepared improvement plans based on engagement analysis.
- Led weekly sync-up meetings to drive team alignment across regional groups.Led weekly brainstorming sessions with team heads to align campaign direction.
Graphic Designer
Suvidha Foundation
08.2023 - 09.2023
- Handled end-to-end design for multiple campaigns, creating impactful visual content for digital outreach.
- Accomplishments:
- Delivered over 100 visual assets including social media posts, event graphics, and promotional material.
- Ensured consistent branding by collaborating with copywriters and digital leads.
- Designed infographics and reports to support external communications and funding proposals.Created digital brochures, reports, and presentation decks for organizational partnerships.
Digital Marketing Intern
The Website markers
06.2023 - 08.2023
- Worked with client brands to drive targeted traffic and generate leads using organic campaigns.
- Accomplishments:
- Designed and monitored Google and Instagram ads for conversion-driven results.
- Increased client visibility on social media by curating engaging content and monitoring trends.
- Analyzed ad performance metrics and recommended optimizations for budget allocation.Wrote ad copies, created campaign graphics, and analyzed campaign reports.
Social Media Marketing Intern
Suvidha Foundation
05.2023 - 07.2023
- Executed social media marketing plans aimed at volunteer engagement and campaign promotion.
- Accomplishments:
- Designed and maintained monthly content calendars aligned with organization goals.
- Initiated short video and reel campaigns resulting in increased profile engagement.
- Collaborated with designers and marketers to meet content deadlines and brand standards.Coordinated with graphic designers and copywriters for timely campaign launches.
Education
MBA - Digital Marketing
Presidency University
Bengaluru, India05-2027
BBA - Digital Marketing
Presidency University
Bengaluru, India06-2025
Skills
- SEO strategy development
- Effective strategic planning
- Process optimization expertise
- Client engagement strategies
- Collaborative team management
- Proficient in Google Analytics
- Creative graphic solutions
- Social media engagement
- Digital marketing campaigns
Websites
Certification
Visit drive for Certificates
LANGUAGES
English
Kannada
Hindi
Publications
- Dissertation A Study on AI-Generated Influencers (Virtual Influencers) Affecting Consumer Trust To examine the role of AI-generated virtual influencers in shaping consumer trust, engagement, and purchase behavior in digital marketing.
- Scope of Research:
- Applied the S-O-R (Stimulus-Organism-Response) model to assess how AI influencers evoke emotional and cognitive responses.
- Conducted a primary survey of 230 respondents and analyzed data using statistical tools including Spearman correlation.
- Compared perceived trustworthiness and transparency of AI vs. human influencers.
- Evaluated real-world case studies like boAt’s partnership with KYRA and analyzed conversion metrics, sentiment, and brand lift.
- Findings & Outcomes:
- Found moderate trust levels in AI influencers, especially among Gen Z.
- Identified ethical concerns such as authenticity, emotional realism, and transparency.
- Provided strategic recommendations for ethical brand-AI collaborations.
- Suggested improvements in AI influencer persona-building to enhance future trust and relatability.
VALUE ADDED COURSES
- SEO/SMM/GD
- Google Analytics
- Photoshop/ Illustrator
- Project Management
- Power BI/Tableau
- Email Marketing
- Diploma in SMM
- Mini MBA In DM
- Generative AI
TOOLS/SOFWARE
- Excel
- Canva
- Mergo Mail
- Photoshop
- Davinci Resolve
- ManyChat
- Ahref/SEMrush
- Hootsuite
Timeline
Senior HR and Mentor
Suvidha Foundation
06.2024 - 08.2024
Human Resources Intern
Suvidha Foundation
09.2023 - 10.2023
Digital Marketing Intern SEO and UX
uLektz
08.2023
Brand Ambassador
Viral Fission
08.2023 - 01.2024
Brand Associate
Younity.in
08.2023 - 01.2024
Strategy & Planning Intern
Youth India Foundation
08.2023 - 10.2023
Graphic Designer
Suvidha Foundation
08.2023 - 09.2023
Digital Marketing Intern
The Website markers
06.2023 - 08.2023
Social Media Marketing Intern
Suvidha Foundation
05.2023 - 07.2023
MBA - Digital Marketing
Presidency University
BBA - Digital Marketing
Presidency University