Dynamic Product Manager with a proven track record at Zelto (AdPushup), enhancing revenue by 20% through strategic product optimizations. Skilled in GTM strategy, customer lifecycle management, and leveraging technical skills like data analysis for informed decision-making. Excelled in cross-functional leadership, partnership building, and strategic thinking, driving product and market success.
Hi, I’m
Nikhil Modi
New Delhi
Summary
Overview
7
years of professional experience
1
Certification
Work History
Zelto (AdPushup)
Associate Product Manager
05.2022 - Current
Job overview
- Revenue Growth & Product Optimization: Spearheaded a strategic optimization feature in AdPushup’s header bidding product, resulting in a 20% network-wide revenue increase for banner ads.
- GTM Execution & Multi-Channel Strategy: Developed and executed GTM strategies for AdBlock Recovery and AMP monetization, leveraging targeted outreach and digital channels to drive adoption.
- Post-Merger Integration Leadership: Led the product side of post-merger integration following AdPushup’s acquisition by Geniee Group (Japan), establishing effective collaboration between Geniee Group and AdPushup India.
- Customer Lifecycle Tracking & Process Improvement: Established detailed tracking processes for AdRecover’s customer lifecycle, enhancing customer insights, and also enhanced team productivity and visibility through team-level process improvements.
- Customer Research & Market Analysis: Conducted regular customer interviews, competitor analysis, and market research to identify gaps and new opportunities.
- Gap: On sabbatical leave from February 2024 to September 2024
KPMG India
Associate Consultant
07.2019 - 05.2022
Job overview
- Client Engagement & Revenue Protection: Conducted third-party risk assessments, safeguarding client revenue by identifying critical vulnerabilities.
- Project Leadership: Managed complex risk engagements with over 95% client satisfaction through strategic alignment and detailed reporting.
Utfive
Founder & CEO
11.2017 - 07.2019
Job overview
- Product Launch & User Growth: Launched Utfive app to fight against fake news, achieving 1000+ downloads within a week and ranking among the top 5 news apps on Play Store, and launched a PoC (Proof of Concept) product, Digesst, a newsletter aggregator, to expand product offerings.
- Innovation & Funding: Developed a fake news detection algorithm, securing a $13,000 grant from Jharkhand Startup Policy.
- Leadership & Team Building: Built and managed a team of 12, fostering collaboration remotely by using regular feedback and developing an ownership culture.
LoWallet
Founder & CEO
10.2017 - 12.2017
Job overview
- Product Launch: Launched LoWallet, a lending platform targeting college students who want to shop online during mid-month.
- Pivot and Expansion: Based on customer insights, pivoted LoWallet to build a peer-to-peer card-sharing platform that reached INR 5 lakh in transaction volume within a month and generated a profit of INR 9000 through a zero-risk model.
- Scalability: Expanded operations to three campuses within a month, demonstrating the potential for rapid growth and high ROI with minimal financial risk.
Education
NIAMT (previously NIFFT), RanchiRanchi, India
B.Tech. from Manufacturing Engineering
06-2019
University Overview
Skills
- Product Development: Product Roadmapping, Customer Feedback Integration, Data-Driven Decision-Making, Agile Product Management
- Go-to-Market Strategy: Multi-Channel Execution, Product Positioning, Market Penetration
- Revenue Optimization: Feature-Driven Growth, Network-wide Impact, New Revenue Strategies
- Customer & B2B Relationship Management: Customer Lifecycle Tracking, Partnerships Development, Long-Term Relationship Building
- Technical Skills: HTML, CSS, Basic SQL, Data Analysis (Excel, Google Sheets), Product Design (Photoshop, Canva)
- Soft Skills: Strategic Thinking, User-Centric Problem Solving, Stakeholder & Relationship Building, Cross-functional Team Leadership
Certification
- Product Management First Steps (Certification)
- Design Thinking: Customer Experience (Certification)
- Risk Management for IT and Cybersecurity Managers (Certification)
Timeline
Associate Product Manager
Zelto (AdPushup)
05.2022 - Current
Associate Consultant
KPMG India
07.2019 - 05.2022
Founder & CEO
Utfive
11.2017 - 07.2019
Founder & CEO
LoWallet
10.2017 - 12.2017
NIAMT (previously NIFFT), Ranchi
B.Tech. from Manufacturing Engineering
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