Summary
Overview
Work History
Education
Skills
Certification
Timeline
Hi, I’m

Nikhil Modi

New Delhi
Nikhil Modi

Summary

Dynamic Product Manager with a proven track record at Zelto (AdPushup), enhancing revenue by 20% through strategic product optimizations. Skilled in GTM strategy, customer lifecycle management, and leveraging technical skills like data analysis for informed decision-making. Excelled in cross-functional leadership, partnership building, and strategic thinking, driving product and market success.

Overview

7
years of professional experience
1
Certification

Work History

Zelto (AdPushup)

Associate Product Manager
05.2022 - Current

Job overview

  • Revenue Growth & Product Optimization: Spearheaded a strategic optimization feature in AdPushup’s header bidding product, resulting in a 20% network-wide revenue increase for banner ads.
  • GTM Execution & Multi-Channel Strategy: Developed and executed GTM strategies for AdBlock Recovery and AMP monetization, leveraging targeted outreach and digital channels to drive adoption.
  • Post-Merger Integration Leadership: Led the product side of post-merger integration following AdPushup’s acquisition by Geniee Group (Japan), establishing effective collaboration between Geniee Group and AdPushup India.
  • Customer Lifecycle Tracking & Process Improvement: Established detailed tracking processes for AdRecover’s customer lifecycle, enhancing customer insights, and also enhanced team productivity and visibility through team-level process improvements.
  • Customer Research & Market Analysis: Conducted regular customer interviews, competitor analysis, and market research to identify gaps and new opportunities.
  • Gap: On sabbatical leave from February 2024 to September 2024

KPMG India

Associate Consultant
07.2019 - 05.2022

Job overview

  • Client Engagement & Revenue Protection: Conducted third-party risk assessments, safeguarding client revenue by identifying critical vulnerabilities.
  • Project Leadership: Managed complex risk engagements with over 95% client satisfaction through strategic alignment and detailed reporting.

Utfive

Founder & CEO
11.2017 - 07.2019

Job overview

  • Product Launch & User Growth: Launched Utfive app to fight against fake news, achieving 1000+ downloads within a week and ranking among the top 5 news apps on Play Store, and launched a PoC (Proof of Concept) product, Digesst, a newsletter aggregator, to expand product offerings.
  • Innovation & Funding: Developed a fake news detection algorithm, securing a $13,000 grant from Jharkhand Startup Policy.
  • Leadership & Team Building: Built and managed a team of 12, fostering collaboration remotely by using regular feedback and developing an ownership culture.

LoWallet

Founder & CEO
10.2017 - 12.2017

Job overview

  • Product Launch: Launched LoWallet, a lending platform targeting college students who want to shop online during mid-month.
  • Pivot and Expansion: Based on customer insights, pivoted LoWallet to build a peer-to-peer card-sharing platform that reached INR 5 lakh in transaction volume within a month and generated a profit of INR 9000 through a zero-risk model.
  • Scalability: Expanded operations to three campuses within a month, demonstrating the potential for rapid growth and high ROI with minimal financial risk.

Education

NIAMT (previously NIFFT), Ranchi
Ranchi, India

B.Tech. from Manufacturing Engineering
06-2019

University Overview

Skills

  • Product Development: Product Roadmapping, Customer Feedback Integration, Data-Driven Decision-Making, Agile Product Management
  • Go-to-Market Strategy: Multi-Channel Execution, Product Positioning, Market Penetration
  • Revenue Optimization: Feature-Driven Growth, Network-wide Impact, New Revenue Strategies
  • Customer & B2B Relationship Management: Customer Lifecycle Tracking, Partnerships Development, Long-Term Relationship Building
  • Technical Skills: HTML, CSS, Basic SQL, Data Analysis (Excel, Google Sheets), Product Design (Photoshop, Canva)
  • Soft Skills: Strategic Thinking, User-Centric Problem Solving, Stakeholder & Relationship Building, Cross-functional Team Leadership

Certification

  • Product Management First Steps (Certification)
  • Design Thinking: Customer Experience (Certification)
  • Risk Management for IT and Cybersecurity Managers (Certification)

Timeline

Associate Product Manager
Zelto (AdPushup)
05.2022 - Current
Associate Consultant
KPMG India
07.2019 - 05.2022
Founder & CEO
Utfive
11.2017 - 07.2019
Founder & CEO
LoWallet
10.2017 - 12.2017
NIAMT (previously NIFFT), Ranchi
B.Tech. from Manufacturing Engineering
Nikhil Modi