Nikita Bansal
Mohali
Summary
Organized candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
6
6
years of professional experience
2
2
Certifications
50
50
years of post-secondary education
Work History
Senior Process Executive
- Created and managed Search, Local, Smart and Performance Max Campaigns
- Conducted A/B testing on ad creatives, landing pages, and targeting options to drive continuous improvement
- Develop and implement strategies to improve ad rank, quality scores and ad performance
- Extensive knowledge of Keyword Planner, ad customizers, budget simulator, attribution model and custom reports
- Completed 100+ hours of training to stay updated with digital marketing trends and techniques.
Senior Delivery Executive-CPL Vertical (Opicle Technologies)
05.2021 - Current
- Handling the delivery of I-Gaming & BFSI CPL campaigns
- (Specialization in I-Gaming Delivery) Doing the operational task of maintaining campaign wise validations and maintaining all the statistical data for getting invoices cleared of publishers
- Training Program: How to build a website, Google Adwords, Social Media Marketing
Account Manager, Publishers (vCommission Media. Pvt. Ltd)
01.2020 - 04.2021
- Handled operational task and Market research on CPI, CPL& I-gaming Campaigns
- Worked closely with affiliates and monitored existing accounts to optimize and increase revenue
- Scrutinize reports & Fraud analysis to find out flaws, optimize workflow and prevent fraud
- Prepared and compiled financial and statistical information successfully, such as validation, budget spreadsheets for the new campaigns.
Education
MBA (Marketing & Finance) -
Chandigarh Group of Colleges, Landran
B.COM (TPP) - undefined
Mukand Lal National College
XII - undefined
S.D. Model School, Jagadhri
X - undefined
S.D. Model School, Jagadhri
Skills
Expert in MS-Excel and Powerpoint
Got the certificate of “FUNDAMENTALS OF DIGITAL MARKETING” certified by Google
Wordpress Website building, SEO, Keywords Research and Analysis, Social Media Marketing, Google Analytics, Google Keyword Planner
Tackle the problems with positive attitude
Like to communicate with different people & keen interest to know about their cultures
Ability to work in a team and set up trust
Timeline
Senior Delivery Executive-CPL Vertical (Opicle Technologies)
05.2021 - Current
Account Manager, Publishers (vCommission Media. Pvt. Ltd)
01.2020 - 04.2021
Senior Process Executive
MBA (Marketing & Finance) -
Chandigarh Group of Colleges, Landran
B.COM (TPP) - undefined
Mukand Lal National College
XII - undefined
S.D. Model School, Jagadhri
X - undefined
S.D. Model School, Jagadhri
Accomplishments
- 1st position in “The HR Mirroring (role play)” organized by HR club.
- Participated in “Business Quizard” organized by Marketing Club.
- Participated in Banking & finance Congress.
Internship
7 weeks, 06/10/22, 07/27/22, BHARAT ELECTRONIC LTD., During my internship I worked under CA on SAP software in finance department, learned all the ins and outs of vendor payments according to legal protocols as well as GST rules, Computation of Input Tax Credit (ITC), handled Bills Receivables.
Personal Traits
- Honest
- Optimistic
- Altruist
- Confident & Tenacious
- Openness to experience
Projects
Worked on an International project named “VIRTUAL PROJECT OF BELGIUM” from March 2019 to April 2019. During this time, I with my team members made a concrete financial plan of a product called MOBILAND and decide the effective marketing mix & strategies of the product. In this project, our team got the 1st prize. Conducted the primary research of an Auto mobile company (Mahindra Swaraj Division, Mohali)
Disclaimer
I do hereby declare that the above information is true to the best of my knowledge.
________________________(Signature)