Nikita Sharma

• Worked as a Website Analytics Engineer, tracking user behavior, setting up dashboards, and deriving insights to optimize website performance.
• Website onboarding and end-to-end analytics implementation across multiple digital platforms.
• Designed, implemented, and maintained Tag Management System (TMS) configurations using Adobe Launch, Tealium iQ, Google Tag Manager, and Ensighten.
• Developed and maintained analytics solution documentation, including Tracking Plans, SDRs/MDRs, and technical specifications.
• Implemented and governed third-party marketing pixels (Meta, Google Ads, LinkedIn, TikTok, Criteo, Taboola, Outbrain, etc.) with a strong focus on privacy compliance and consent-based firing.
• Integrated Consent Management Platforms (CMPs) and enforced governance rules aligned with privacy regulations.
• Managed Adobe Analytics report suites, user access, permissions, and server call usage monitoring.
• Created and maintained Adobe Analysis Workspace projects, dashboards, and analytical reports to support business requirements.
• Created training materials, documentation, and presentations to enable internal teams on analytics tools and workflows.
• Recognized as a Customer Journey Analytics expert, enabling holistic cross-platform measurement and insights.

• Marketing Campaigns

· Create Ad Campaigns with objectives as follows:

A. Brand Promotion

B. Brand Reach

C. Video Views

D. Engagement

E. Remarketing

• Coordinate with designers for creative
• Monitoring and Optimizing Campaigns for best results
• Build Target Audience (Core, Custom & Lookalike Audience)
• A/B Testing of Campaigns, taking Variants as Image/Video OR Audience OR Placements etc.

• Manage, review, and perform daily account responsibilities associated with Google AdWords.
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Manage the creation of keyword lists.
• Provide creative copy suggestions and graphical ad templates.
• Manage Display network placement lists on AdWords and through other contextual advertising platforms.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

• Creating, Maintaining & Reporting Adword Campaign

• Email Marketing campaign

• SEO Audit (Meta Title, Description, Keyword)

• Facebook & Linkedin Posts

• Web Analytics Reporting

• Email Automation & Landing page creation (A/B test)

• Maintaining Tradeindia and Indiamart Catalog

• Website Management