Excel
Hi, I’m
Niladri Baidya
Deputy General Manager - Nepal and Bhutan
Thane
Summary
Results-driven Sales & Operations Leader with over 20 years of expertise in commercial vehicle spare parts sales, international business development, and warehouse management. Proven ability to drive revenue growth, optimize supply chains, and lead cross-functional teams in dynamic markets such as Africa, SAARC, and India. Adept at strategic planning, customer relationship management, and P&L-driven decision-making. Experienced in driving operational excellence and strategic growth, fostering team collaboration, achieving impactful results in dynamic environments, navigating complex challenges, optimizing processes, and cultivating positive workplace cultures. Known for adaptability, effective communication, and strong decision-making abilities.
Overview
21
years of professional experience
2001
years of post-secondary education
1
Certification
4
Languages
Work History
Tata Motors Ltd
Deputy General Manager – Nepal and Bhutan
04.2025 - Current
Job overview
- Grew aftermarket sales by 40% YoY in Qtr 1 in Nepal; expanded SAARC footprint to in Bhutan.
- Revamped dealer network (50+ new partners), boosting market share by 40% in secondary sales.
- Grew in DEF (Adblue business) by 50% in channel network in Bhutan and Nepal.
Tata Motors Ltd
Deputy General Manager – LHD Africa
01.2024 - 04.2025
Job overview
- Spearhead spare parts operations for Tata Motors’ Left-Hand Drive (LHD) Africa market, aligning with global growth objectives.
- Design market-entry strategies for African regions, leveraging cross-cultural insights and local partnerships.
- Optimize end-to-end supply chain (procurement, inventory, logistics) to reduce lead times by 15%.
- Lead a 50+ member team across sales, warehousing, and customer support, fostering innovation.
- Delivered lube business as a regular 1 KL business in Central Africa- Congo.
Tata Motors Ltd
Head – Warehousing (West Region)
03.2017 - 01.2024
Job overview
- Managed largest spare parts warehouse in Western India, ensuring 99% OTIF (On-Time-In-Full) deliveries.
- Cut operational costs by ₹2.5 Cr/year via lean inventory practices and automation (WMS implementation).
- Trained 120+ employees on safety protocols, reducing workplace incidents by 40%.
Tata Motors Ltd
Area Parts Manager / Territory Manager – SAARC & East India
12.2009 - 06.2017
Job overview
- Grew aftermarket sales by 30% YoY in Bihar/West Bengal; expanded SAARC footprint to Nepal/Bangladesh.
- Revamped dealer network (50+ new partners), boosting market share by 22% in competitive regions.
- Slashed inventory carrying costs by 18% via demand forecasting and ABC analysis.
SKF Ltd
Territory Sales Manager – VSM Segment
12.2006 - 12.2009
Job overview
- Surpassed targets by 25% for bearings/grease sales in automotive aftermarket (Kolkata/WB).
- Launched training programs for distributors, improving product knowledge and sell-through rates.
MRF Tyres
Senior Sales Representative
07.2004 - 12.2006
Job overview
- Opened 10+ exclusive MRF Shoppes, increasing brand visibility in rural/urban markets.
- Ranked #1 in region for 3 consecutive quarters (2005–2006).
Education
IISC ShibpurKolkata, India
MBA from Marketing
07-2004
University of CalcuttaCalcutta
Bachelor of Science from Computer Science
04.2001
St. Thomas Boys SchoolKolkata, India
ISC from Science
03-1998
Skills
Market growth initiatives
Distributor relationship development
International market growth strategy
Supply chain efficiency
Logistics planning and execution
cost efficiency strategies
Compliance management proficiency
High-performance team development
skill development
strategic operational recovery
Client relationship management
Aftermarket product support
dedication to client satisfaction
Competitive analysis
benchmarking expertise
Implementation of pricing models
Accomplishments
- International Expansion, Led Tata Motors’ spare parts entry into 5 African nations (2024) Senegal, Guinea, Chad. New Retailers made and set up new lines of business thru KAM sales in all these countries.
- Cost Savings, Delivered ₹10 Cr+ cumulative savings via warehouse optimization (2017–2024) and cost structure remodification.
- Awards, Recognized as “Best Regional Manager” at Tata Motors (2015, 2020, 2024).
Core Competencies
Market penetration, Dealer/distributor networks, International expansion (Africa, SAARC), Inventory optimization, Logistics, Cost reduction, Safety/compliance, High-performance team building, Training, Operational turnaround, Key account management, Aftermarket sales, Service excellence, Market analysis, Competitor benchmarking, Pricing models
Software
Power point
SAP
SAP MM
Power BI
Certification
Certified in Power BI for meaningful to the point PPT for MIS
Interests
Going on long drive with family and relaxing by the sea side
Timeline
Deputy General Manager – Nepal and Bhutan
Tata Motors Ltd
04.2025 - Current
Certified in Power BI for meaningful to the point PPT for MIS
07-2024
Deputy General Manager – LHD Africa
Tata Motors Ltd
01.2024 - 04.2025
Head – Warehousing (West Region)
Tata Motors Ltd
03.2017 - 01.2024
Area Parts Manager / Territory Manager – SAARC & East India
Tata Motors Ltd
12.2009 - 06.2017
Territory Sales Manager – VSM Segment
SKF Ltd
12.2006 - 12.2009
Senior Sales Representative
MRF Tyres
07.2004 - 12.2006
University of Calcutta
Bachelor of Science from Computer Science
04.2001
IISC Shibpur
MBA from Marketing
01.2004
St. Thomas Boys School
ISC from Science
01.1998