Summary
Overview
Work History
Education
Skills
Accomplishments
Core Competencies
Software
Certification
Interests
Timeline
Hi, I’m

Niladri Baidya

Deputy General Manager - Nepal and Bhutan
Thane
Niladri Baidya

Summary

Results-driven Sales & Operations Leader with over 20 years of expertise in commercial vehicle spare parts sales, international business development, and warehouse management. Proven ability to drive revenue growth, optimize supply chains, and lead cross-functional teams in dynamic markets such as Africa, SAARC, and India. Adept at strategic planning, customer relationship management, and P&L-driven decision-making. Experienced in driving operational excellence and strategic growth, fostering team collaboration, achieving impactful results in dynamic environments, navigating complex challenges, optimizing processes, and cultivating positive workplace cultures. Known for adaptability, effective communication, and strong decision-making abilities.

Overview

21
years of professional experience
2001
years of post-secondary education
1
Certification
4
Languages

Work History

Tata Motors Ltd

Deputy General Manager – Nepal and Bhutan
04.2025 - Current

Job overview

  • Grew aftermarket sales by 40% YoY in Qtr 1 in Nepal; expanded SAARC footprint to in Bhutan.
  • Revamped dealer network (50+ new partners), boosting market share by 40% in secondary sales.
  • Grew in DEF (Adblue business) by 50% in channel network in Bhutan and Nepal.

Tata Motors Ltd

Deputy General Manager – LHD Africa
01.2024 - 04.2025

Job overview

  • Spearhead spare parts operations for Tata Motors’ Left-Hand Drive (LHD) Africa market, aligning with global growth objectives.
  • Design market-entry strategies for African regions, leveraging cross-cultural insights and local partnerships.
  • Optimize end-to-end supply chain (procurement, inventory, logistics) to reduce lead times by 15%.
  • Lead a 50+ member team across sales, warehousing, and customer support, fostering innovation.
  • Delivered lube business as a regular 1 KL business in Central Africa- Congo.

Tata Motors Ltd

Head – Warehousing (West Region)
03.2017 - 01.2024

Job overview

  • Managed largest spare parts warehouse in Western India, ensuring 99% OTIF (On-Time-In-Full) deliveries.
  • Cut operational costs by ₹2.5 Cr/year via lean inventory practices and automation (WMS implementation).
  • Trained 120+ employees on safety protocols, reducing workplace incidents by 40%.

Tata Motors Ltd

Area Parts Manager / Territory Manager – SAARC & East India
12.2009 - 06.2017

Job overview

  • Grew aftermarket sales by 30% YoY in Bihar/West Bengal; expanded SAARC footprint to Nepal/Bangladesh.
  • Revamped dealer network (50+ new partners), boosting market share by 22% in competitive regions.
  • Slashed inventory carrying costs by 18% via demand forecasting and ABC analysis.

SKF Ltd

Territory Sales Manager – VSM Segment
12.2006 - 12.2009

Job overview

  • Surpassed targets by 25% for bearings/grease sales in automotive aftermarket (Kolkata/WB).
  • Launched training programs for distributors, improving product knowledge and sell-through rates.

MRF Tyres

Senior Sales Representative
07.2004 - 12.2006

Job overview

  • Opened 10+ exclusive MRF Shoppes, increasing brand visibility in rural/urban markets.
  • Ranked #1 in region for 3 consecutive quarters (2005–2006).

Education

IISC Shibpur
Kolkata, India

MBA from Marketing
07-2004

University of Calcutta
Calcutta

Bachelor of Science from Computer Science
04.2001

St. Thomas Boys School
Kolkata, India

ISC from Science
03-1998

Skills

Market growth initiatives

Accomplishments

  • International Expansion, Led Tata Motors’ spare parts entry into 5 African nations (2024) Senegal, Guinea, Chad. New Retailers made and set up new lines of business thru KAM sales in all these countries.
  • Cost Savings, Delivered ₹10 Cr+ cumulative savings via warehouse optimization (2017–2024) and cost structure remodification.
  • Awards, Recognized as “Best Regional Manager” at Tata Motors (2015, 2020, 2024).

Core Competencies

Market penetration, Dealer/distributor networks, International expansion (Africa, SAARC), Inventory optimization, Logistics, Cost reduction, Safety/compliance, High-performance team building, Training, Operational turnaround, Key account management, Aftermarket sales, Service excellence, Market analysis, Competitor benchmarking, Pricing models

Software

Excel

Power point

SAP

SAP MM

Power BI

Certification

Certified in Power BI for meaningful to the point PPT for MIS

Interests

Going on long drive with family and relaxing by the sea side

Timeline

Deputy General Manager – Nepal and Bhutan

Tata Motors Ltd
04.2025 - Current

Certified in Power BI for meaningful to the point PPT for MIS

07-2024

Deputy General Manager – LHD Africa

Tata Motors Ltd
01.2024 - 04.2025

Head – Warehousing (West Region)

Tata Motors Ltd
03.2017 - 01.2024

Area Parts Manager / Territory Manager – SAARC & East India

Tata Motors Ltd
12.2009 - 06.2017

Territory Sales Manager – VSM Segment

SKF Ltd
12.2006 - 12.2009

Senior Sales Representative

MRF Tyres
07.2004 - 12.2006

University of Calcutta

Bachelor of Science from Computer Science
04.2001

IISC Shibpur

MBA from Marketing
01.2004

St. Thomas Boys School

ISC from Science
01.1998
Niladri BaidyaDeputy General Manager - Nepal and Bhutan