NILADRI BHATTACHARYA
Kolkata
Summary
With extensive experience in driving sales and marketing initiatives in the international export business, a proven leader in dealer management and direct business. Consistently delivering results by increasing market share, margin, and ROI. through successful implementation of strategies, Finally propelled revenue growth and strengthened customer relationships. There by expertise lies in identifying new market opportunities, developing effective marketing campaigns, and building high-performing sales teams. Dedicated to achieving exceptional business outcomes, thrive in fast-paced, dynamic environments.
Overview
30
30
years of professional experience
Work History
Vice President – Export Business
SCHWING STETTER INDIA PVT. LTD.
01.2022 - Current
- Heading International Business Exports, devising short / long-term plans for market share increase.
- Streamlined operations and prioritized tasks, allowing team to increase revenue by 25%
- Identifying new overseas business opportunity and driving conversion of lead to enquiry, for revenue growth
- Performing Market Share Analysis of individual Overseas Countries respective to Product Group Analysis, formulating customized strategies for different country for achieving new sales
- Introducing regional product and solution offerings
- Contributing towards Budgeting, Forecasting & Planning which includes yearly rolling plan and 3 month S&OP projection planning, pricing, inventory & debtors control, profitability measure for sales, reporting and KPI benchmarking
- Experience in formulating Customer Support Agreements, Maintenance & Repair Contracts from Preventive Maintenance Contract to Total Maintenance & Repair Contract (MARC)
- Developing various High-Quality Service / Machine Inspection /Assembly Disassembly Testing Check Sheets for ensuring adherence to Best Practices for improvising business growth.
- Ensuring proper work ethics & services as per company’s policies & regulatory guidelines
- Administering Spare Parts Business Operations respective to: Machine Population Matrix, NPI Parts, Pricing, Margin & Discount
- Average Usage Plus Overhauls Plus Application Severity
- Developing/Strategizing/Floor Plan CRC (Component Rebuild Centre - Workshop) with contamination control measures based on man-hours, shop capacity, shop area, etc.
General Manager – Export Business /HOD
SCHWING STETTER INDIA PVT. LTD.
01.2018 - 01.2020
- Heading International Export Business for Sales of USD 12 Million for SARC & SEA including Bhutan, Nepal, Bangladesh, Myanmar, Cambodia countries, with focus on market share increase and retention while maintaining Net Realization of Price (NRP)
- Substantial increase in Equipment Sales and After Market Business in overseas countries achieved in last 6 Yrs
- Oversee and Coordinate design, marketing, promotion, delivery and quality of products and services
- Implemented best practice is in place to drive revenue, new customer growth and ROI
- Every month twice connect & coordinate amongst factories thru S&OP among planning, production, sales, commercial to have a 3 month Rolling Plan in place to have seamless machine readiness and to achieve month end billing.
Dy. General Manager – Equipment Sales & Marketing & Export Business
SCHWING STETTER INDIA PVT. LTD.
01.2017 - 01.2018
- Overcame complex challenges using problem-solving & analytical skills, gained technical expertise On Site & On the Iron: Commissioning & Service Support of Caterpillar/Hindustan Machines – Dumpers, Loaders, Dozers, Excavators, etc
- Condition Appraisal Health Audit of SCHWING Equipment
- Overhauling of CAT Engine,Twin Disc & Allission Transmission
- Re-powering of BEML WA400 Loader by CAT 3306 Engine
- Developing MARC Contract, Sales along equipment and Measure Performance with CAT and SCHWING Fleet of Equipment.
- Developed new revenue streams by identifying growth opportunities @ 30% thru above process.
Dy. General Manager – Aftermarket Business
SCHWING STETTER INDIA PVT. LTD.
01.2014 - 01.2017
- RESULTS-DRIVEN LEADER: leading all aspects of Profit Center Operations by effectively handling USD 12 million Equipment Sales business @ 23% growth, entailing market share analysis, budgeting, forecasting & planning, pricing, and Net Realization of Price (NRP) maintenance, P&L management, leading teams mentoring for providing value-added & quality services to all clients leading to enhanced customer-satisfaction, repeat & referral business and New Customer growth
- Have participated in many local trade fair for local marketing measures
- Obtaining market research and monitoring competition activity.
National Head After-Market Business - Asst. General Manager Category, Head Quarter
SCHWING STETTER INDIA PVT. LTD.
01.2011 - 01.2014
- Also having experience in driving After Market Business at the tune of 250 Cr with 30% growth.
Dy. Manager – Customer Support
SCHWING STETTER INDIA PVT. LTD.
01.2007 - 01.2011
- Credited for steering ROI driven, competitive Go-To-Market strategies to enhance sales, build productive business relationships, reach out to global markets & key accounts and accomplish top and bottom-line revenue growth
- Effectively handled Export Business of New Equipment Sales for last 6 years, successfully increased New Equipment Sales & After-market revenue, improved customer service levels and cost-effectiveness
- Also having experience in driving After Market Business at the tune of 250 Cr with 30% growth.
Asst. Manager – Customer Support
SCHWING STETTER INDIA PVT. LTD.
01.2006 - 01.2007
- Stellar in opening new business horizons for the company, expanding to newer regions, setting-up overseas office and appointing new dealer, strengthening brand equity & gaining sales
- Promoted to senior positions and recognized with multiple awards like: Best Performer Award successively for 3 years from 2018 to 2020
- Best Performer Award in 2010
- Management Award for Best Performer of 2007.
Asst. Manager – Customer Support, TIL Barbil Branch Incharge
TIL Limited
01.2000 - 01.2002
- Obtaining market research and monitoring competition activity.
Customer Support Engineer
TIL Limited
01.1999 - 01.2000
- Obtaining market research and monitoring competition activity.
Service Engineer - Management Grade in Construction Equipment Group (CEG)
TIL Limited
01.1997 - 01.1999
- Obtaining market research and monitoring competition activity.
Management Trainee
TIL Limited
01.1995 - 01.1997
- Obtaining market research and monitoring competition activity.
Education
MBA - Marketing
ICFAI
01.2018
Diploma - Business Management
IMT Ghaziabad
01.2004
Diploma - Mechanical Engineering
BIT Kolkata
01.1993
Skills
- Strategic Planning/ SOPs
- Profit Center Operations / P&L Management
- Benchmarking/ Market & Competitor Analysis
- Sales, Global Business Development/ Exports
- Key Account Management/ Customer Satisfaction
- Branding, Advertising & Customer Meets
- CSI & Service KPIs Improvement / MIS Reporting
- Warranty Support & Settlement
- Team Leadership/ Training & Development
- Dealers Management/ Compliance
- Debtors Control, Profitability
- Inventory/ Stock/Spare-Parts Management
- Contract (MARC)/Agreements
- Budgeting/ Resource Planning
- Process Improvement/ Automation
- Maintenance, Repair, Testing, Audits
Accomplishments
- Best Performer Award successively for 3 years from 2018 to 2020
- Best Performer Award in 2010
- Management Award for Best Performer of 2007
- Represented TIL on “World Maintenance & Repair Contract Forum” at Gold Coast & Brisbane, Australia, conducted by Caterpillar Global Mining in Apr’2005. The international forum was organized in a Workshop style focusing on – Developing a MARC along with Spare Parts, Marketing of MARC and Contract Management & Condition Monitoring.
- Represented SCHWING Stetter India as Export Business HOD Member in BAUMA Munich Germany in 2013, 2019 and 2022
Additional Information
Stellar in opening new business horizons for the company, expanding to newer regions, setting-up overseas office and appointing new dealer, strengthening brand equity & gaining sales. Promoted to senior positions and recognized with multiple awards.
Personal Information
Date of Birth: 10/24/70
Timeline
Vice President – Export Business
SCHWING STETTER INDIA PVT. LTD.
01.2022 - Current
General Manager – Export Business /HOD
SCHWING STETTER INDIA PVT. LTD.
01.2018 - 01.2020
Dy. General Manager – Equipment Sales & Marketing & Export Business
SCHWING STETTER INDIA PVT. LTD.
01.2017 - 01.2018
Dy. General Manager – Aftermarket Business
SCHWING STETTER INDIA PVT. LTD.
01.2014 - 01.2017
National Head After-Market Business - Asst. General Manager Category, Head Quarter
SCHWING STETTER INDIA PVT. LTD.
01.2011 - 01.2014
Dy. Manager – Customer Support
SCHWING STETTER INDIA PVT. LTD.
01.2007 - 01.2011
Asst. Manager – Customer Support
SCHWING STETTER INDIA PVT. LTD.
01.2006 - 01.2007
Asst. Manager – Customer Support, TIL Barbil Branch Incharge
TIL Limited
01.2000 - 01.2002
Customer Support Engineer
TIL Limited
01.1999 - 01.2000
Service Engineer - Management Grade in Construction Equipment Group (CEG)
TIL Limited
01.1997 - 01.1999
Management Trainee
TIL Limited
01.1995 - 01.1997
MBA - Marketing
ICFAI
Diploma - Business Management
IMT Ghaziabad
Diploma - Mechanical Engineering
BIT Kolkata
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