Senior Vice President with 15+ years of experience in Telecom, Media, Marketing, Sales, and Consulting. Known for a people and consumer first approach and a knack for storytelling. Skilled in data-driven decision-making and taking action based on insights.
Overview
16
16
years of professional experience
Work History
Senior Vice President - Business Director
Times Group - Radio Mirchi (ENIL)
Chennai
10.2019 - Current
Developed and implemented strategies for expanding the organization's market reach.
Provided strategic guidance to executive team on operational decisions and initiatives.
Directed annual budgeting process and oversaw financial performance of departmental operations.
Key highlights -
Leading 120+ Mirchi team, 75 Cr revenue and ~1000+ active clients
Reduced the attrition from 36% to 7% for TN, 40% to 24% in Guj/MPCG
Instrumental in gaining 2.4% market share
Increased EBIDTA from 9Cr to 21Cr
Lead Roles - Prepaid Marketing / Go To Market
Bharti Airtel Ltd
Hyderabad
02.2012 - 09.2019
Product Marketing/Prepaid Market Head: responsible for a 250 MN USD business
Designing marketing communication & customer experience of products and measuring its efficacy at stipulated intervals
Operations/ Distribution/ Vendor Management
Business Planning: AOP preparation, revenue forecasting
Consumer Insights/ Analytics
Senior Consultant - Consulting
Ernst and Young Pvt Ltd
Pune
04.2009 - 02.2012
Provided strategic guidance to clients on best practices for business operations.
Developed detailed project plans and timelines to ensure successful completion of projects.
Conducted in-depth research into industry trends and competitor activities.
Education
MBA - Marketing
Symbiosis
Pune
03.2009
BE - Computer Science
JEC
Jabalpur
03.2007
School -
Jabalpur
03.2003
Skills
People management
Conflict management
Analytics
Planning
Influencing Go to Market
Stakeholder/client management
Data driven insights
Hobbies and Interests
Yoga
Travelling
Stock market
Personal Information
Date of Birth: 07/02/85
Proud Of
5 times SOTY winner
Top Talent Club - Bharti Airtel
Meditation Camp - Traffic Police - Pune
Working & delivering revenue results in a non-Hindi speaking market
Timeline
Senior Vice President - Business Director
Times Group - Radio Mirchi (ENIL)
10.2019 - Current
Lead Roles - Prepaid Marketing / Go To Market
Bharti Airtel Ltd
02.2012 - 09.2019
Senior Consultant - Consulting
Ernst and Young Pvt Ltd
04.2009 - 02.2012
MBA - Marketing
Symbiosis
BE - Computer Science
JEC
School -
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