Nirav Anaghan

As part of this internship, the primary focus was on developing and executing Go-to-Market strategies for CNS and MedTech portfolios

• Go-to-Market Strategy – Developed and executed GTM strategy for the CNS portfolio by leveraging syndicated IQVIA and clinical data for opportunity assessment, competitive benchmarking, portfolio optimization, pricing strategy, patient flow analysis, product mapping, and KOL engagement planning.
• • Forecasting & Launch Planning – Developed detailed sales forecasts and P&L projections to support successful market launch and commercial strategy.
• • Business Development (CSO Model) – Built a CSO business development framework for MedTech firms using structured Excel modelling; created a qualified lead pipeline with 20+ prospects and advanced 2 clients to negotiation through hospital pharmacy sales opportunities.
• • Strategic Portfolio Analysis – Conducted strategic assessment of Pfizer’s Critical Care portfolio, applying therapeutic area insights, market size/share/CAGR trends, and brand strategy to evaluate contract sales B2B partnership opportunities.
• • Primary Market Research – Executed a 5-week primary market research program by visiting cardiologists to drive adoption of the ReDS™ System for pulmonary edema diagnosis; engaged in Q&A and product-awareness discussions to boost market visibility.

• Analysed Kaggle’s healthcare datasets on diabetes during a digital online internship using Excel and Power BI, applying statistical

analysis and trend identification to uncover risk patterns and population health insights.

• Delivered data-driven decision-making support by transforming healthcare data into actionable strategic insights.

• Contributed in documentation and change control aligned with ICH guidelines, Assisted timely compliant BMR preparation. Applied
• good documenting practice to streamline processes, and gained hands-on exposure to cross-functional stakeholder collaboration.