Nisar Ahammed K
Summary
18+ years' experience in Marketing, Sales, NPD, Business Development, Channel Management, Key Account Management and New Market Development with leading FMCG Companies
Overview
19
19
years of professional experience
5
5
Languages
Work History
Project Consultant for Business development
Kairali Foods
- Business strategy for Kairali foods
- Market development and Entry strategy
- Channel development and Distribution management
- Strategic Marketing Planning
- Key Responsibilities
Sr. Manager for Marketing and Business development
Dhathri Ayurveda Private limited
10.2024 - 11.2025
- Overall Business Growth
- Strategic Marketing Planning
- New product development
- Market research and analysis for business growth
- Cross functional collaboration
- Enrich the profitability to the organization
- Customer Relationship Management
- Negotiation and deal closure
- Packaging and POSM management
- Marketing intelligence
- ATL, BTL and TTL activation
- Key Responsibilities
Sales and Marketing consultant
HIC-ABF (TASTY NIBBLES)
04.2024 - 10.2024
- Finding Business opportunities through E-Commerce and Key Accounts
- ROI Sales development
- Maintaining the required GP by SKU.
- Familiarization of the RTE foods through sampling and activations
- Market research for the possibility to NPD.
- Enhance the productivity of the field force.
- Key Responsibilities
Brand Manager for Melam and Sanjeevanam
Cholayil Healthcare(P) Ltd
06.2022 - 03.2024
- Co-ordination with different functional areas to enhance business
- Budgeting and effective utilization.
- Profitability to the organization
- Trade Marketing for domestic and international markets
- NPD to enhance the market and in terms of Value and Volume
- Digital Marketing and E-Commerce
- Planning and implementation of growth strategies to develop the brand.
- Vendor Management (Both ATL & BTL)
- Co-ordination among the different growth.
- Packaging and Collaterals for BTL
- Key Responsibilities
Marketing Manager
Eastern Condiments private Limited
02.2015 - 05.2022
- Planning, developing and implementing the BTL activities for brand and product promotion
- Monitoring the sales performance and planning and implementation of Trade marketing
- Planning and implementation of promotional activities for brand development
- Price Benchmarking and Pricing
- Go to Market strategies for New Products
- Geographical specific Marketing plan to MS gain for different categories
- Consumer & Retail schemes and monitoring
- New product/SKU planning
- Market intelligence & Market Development
- Budget planning and evaluation for ATL and BTL activities
- Implementation and monitoring of ATL & BTL Activities
- TVC Scheduling & Post Analysis
- Magazine Adds
- Theatre advertisement
- CSR activities
- PR co-ordination
- OOH
- Consumer Promos & Sampling
- FSU, Dealer Boards & In shop branding
- Merchandising
- Key Responsibilities
Assignment project on Business Development
Life Healthcare LLC
Dubai
07.2014 - 12.2014
- Promotion planning for In-house brands
- Negotiation with clients for promotion and pricing
- Controlling and co-ordination of day to day activities in store level
- Quality customer service
- Monitoring and managing Store representation
- Inventory management/Stock control
- Sales and after sales service
- Catchment analysis
- New store development
- Key Responsibilities
Team Leader
Coca Cola Beverages Pvt Ltd
11.2012 - 06.2014
- Managing and monitoring the sales team to achieve the day wise targets
- Recruitment and training of the sales force and Distributors
- Optimization of cost in terms of Distribution
- Managing and monitoring the schemes and claims
- Organizing and monitoring various kinds of sales promotion activities
- Improvement of distribution through numeric and weighted distribution
- Managing and controlling company assets. (Coolers)
- Credit control
- Key Responsibilities
Area Executive
I.T.C Ltd
09.2007 - 10.2012
- Achievement of trade marketing & Development objectives and sales expectations
- Developing distribution through numeric and weighted distribution.
- Training and managing the sales team to achieve the targets
- Managing Sales & Distribution
- Organizing and conducting various kinds of sales promotion programs
- Merchandising for enhancing sales
- Managing and monitoring the Merchandisers and Promoters
- Implementation and monitoring of BTL Activities
- Consumer Promos
- Sampling, Coupons and Money refund
- Floor Stacking Units
- End Cap Displays
- Sales Promoters
- Door to Door Marketing
- Key Responsibilities
- (A)Area Executive for Food Category (Sept'07 - Mar'09)
- (B)Area Executive for Modern Trade (Apr'09 - Mar'12)
- (C)Area Executive for Convenience Channel-Cigarettes (Apr'12 - Oct'12)
Business Development Executive
Priyom Masala
01.2007 - 09.2007
- New Market development
- Development of Distribution through addition of new outlets
- Mapping and Re routing
- Recruitment and training of the sales team
- Managing the schemes and discounts
- Merchandising
- Sales Focus
- Trade Marketing & Development plans
- Stock control
- Managing Distributors
- Relationship management at all levels.
- Manage supply chain up to Outlet level
- Account Receivables management
- Execution of outlet level plans (visibility/promotion)
- Market Intelligence (Retailer/Competition)
- Business Development & Sales Focus
- Training the customer groups
- Merchandising & Promotions Management.
- Key Responsibilities
- Key Focus Areas
Education
MBA - Marketing & Finance
Calicut University
01-2007
B Com - Co-operation
Calicut University
01-2005
Skills
Database (MS office)
Basic operational knowledge of SAP and Oracle
Bizom and Tally
Accomplishments
- Consecutive Best performer award for 3 years in Eastern Condiments (2019-2021)
- Branch Representative for Star Wars DISTRICT Finals (CEO's TM and D QUIZ for ITC LTD)
- Member of PMSA - Palakkad Management Students Association
Timeline
Sr. Manager for Marketing and Business development
Dhathri Ayurveda Private limited
10.2024 - 11.2025
Sales and Marketing consultant
HIC-ABF (TASTY NIBBLES)
04.2024 - 10.2024
Brand Manager for Melam and Sanjeevanam
Cholayil Healthcare(P) Ltd
06.2022 - 03.2024
Marketing Manager
Eastern Condiments private Limited
02.2015 - 05.2022
Assignment project on Business Development
Life Healthcare LLC
07.2014 - 12.2014
Team Leader
Coca Cola Beverages Pvt Ltd
11.2012 - 06.2014
Area Executive
I.T.C Ltd
09.2007 - 10.2012
Business Development Executive
Priyom Masala
01.2007 - 09.2007
Project Consultant for Business development
Kairali Foods
B Com - Co-operation
Calicut University
MBA - Marketing & Finance
Calicut University
Languages
English
Malayalam
Hindi
Tamil
Urdu
Personal Information
- Date of Birth: 1981-04-21
- Marital Status: Married