Nishant Kohli
Mohali
Summary
Sales and Marketing professional with 11+ years of experience in Channel sales. Skilled in inter-personal communication, technical knowledge, and analytics. Proven ability to lead teams and adapt to any situation. Expertise in closing sales deals using various tools. Strong in persuasion, negotiation, customer relationship management, and effective communication.
Overview
12
12
years of professional experience
Work History
Regional Sales Manager - North Zone
JCB India Ltd
Chandigarh
06.2024 - Current
- Dealer Management and Development.
- Leading a team of ASMs to achieve the yearly targets for Telehandler, Mini Excavator, and Skid Steer Loader products in Punjab, H.P., J&K, Haryana, and Uttarakhand.
- Lead midrange product business development initiatives to create new customer segments.
- Coach and Develop Selling Skills of dealer sales team on Telehandlers.
- Lead field initiatives like Customer Meets, Product Demonstrations, Financier Meets, etc. through the dealership team.
Area Manager (Sales and Marketing)
Daimler India Commercial Vehicle Pvt. Ltd.
Punjab
03.2019 - 06.2024
- Oversaw the region of Himachal Pradesh and J&K in the above capacity from 2019 to 2021 and currently heading Punjab
- Execute direct and channel partner sales model for Entire range of DICV trucks
- Conducting market analysis to determine competitiveness, market knowledge, market sizing, and determining market needs, utilizing aids of survey and analysis (both existing & future customers)
- Formulating overall marketing strategy in terms of business planning and feasibility to determine the best option for channel partners
- Streamlining workflow and improving issue resolution by integrating Network, Service and Sales team
- Utilizing sales tool and opportunity system management processes diligently
- Effectuating Program Strategy in terms of marketing plan for product launch & targeted volume/ Market Share and customer acquisition
- Successfully launched and established Bharat Benz as a brand in Jammu and Kashmir
- Achieved a 100+ retail in J&K with one setup in the first year of operation
- Achieved a market share of 20% in 31 Ton segment in Himachal Pradesh
- Worked for a successful transition of dealership in J&K
- Achieved a 25% Market Share in Tractor Trailers in Punjab.
Business Manager
Daimler India Commercial Vehicle Pvt. Ltd
Ludhiana
11.2016 - 03.2019
- Achieving sales targets through channel sales management
- Conducting market analysis to determine competitiveness, market knowledge, market sizing, and determining market needs, utilizing aids of survey and analysis (both existing & future customers)
- Formulating overall marketing strategy in terms of business planning and feasibility to determine the best option for channel partners
- Planning and execution of sales and marketing activities
- Conducting regular sales team training sessions ensuring down the line growth
- Awarded the Best Pipeline Management title in 2017
- Hence, made it to the top five representatives from India to attend the Tokyo Motor Show
- Executed successful launch / performance establishment of BS4 Trucks range in assigned territory
- Worked to achieve a 64% growth in retail volumes in FY-2016.
Business Manager
Daimler India Commercial Vehicle Pvt. Ltd.
Jaipur
12.2015 - 11.2016
- Execute direct and channel partner sales models for Entire range of DICV trucks
- Conducting market analysis to determine competitiveness, market knowledge, market sizing, and determining market needs, utilizing aids of survey and analysis (both existing & future customers)
- Formulating overall marketing strategy in terms of business planning and feasibility to determine the best option for channel partners
- Educating dealership team with product technical and commercial knowledge
- Pursued 4 major key customers of Jaipur command area
- Awarded the Best Sales Pitch title during an event in DICV.
Sales Manager
Tata Hitachi Construction Equipment Pvt. Ltd
Lucknow
09.2012 - 12.2015
- Management / development of channel partners across Uttar-Pradesh
- Making Annual Business plan for the dealership team, and ensuring achievement of sales target on quarterly basis
- Benchmarking current set of models against the competition, through fuel efficiency and maintenance tracking
- Participation in technical and commercial discussions and acting as interface between different verticals to facilitate knowledge sharing at the field level
- Conducting market survey, organizing Customer-Financier engagement activities
- Played a pivotal role in the launch and performance establishment of mini excavators in Uttar Pradesh
- Worked towards establishing of Backhoe Loaded in eastern Uttar Pradesh
- Achieved a 56% of the market share in FY 2014-15.
Education
Bachelors of Technology - Industrial And Production
National Institute of Technology
Jalandhar05.2012
Skills
- Inter-personal skills
- Technical knowledge
- Analytical skills
- Sales skills
- Leadership skills
- Teamwork
- Adaptability
- Customer relationship management
- Effective communication
- Persuasion
- Negotiation
Accomplishments
- Area Sales Manager of the year 2022 (Trucks)
- Ever Highest Wholesale and Retail for FY 2022-2023
- Highest Sales and Revenue Performance for the year 2023
- Best Pipeline Management for the year 2017
Projects
- 6 weeks Industrial Training at TATA MOTORS LTD. PANTNAGAR.
Project: PRODUCTIVITY IMPROVEMENT AND CYCLE TIME REDUCTION BY LINE BALANCING. (Successfully reduced cycle time of line by 13%)
- Participated in periodic KAIZEN event of BIW - 1D shop and bagged the 1st prize.
- Industrial training in Central Institute Of Hand Tools, Jalandhar (1 Month)
- Industrial training in Sonalika International Tractors Ltd (1 Month)
Languages
Hindi
First Language
Hindi
Proficient (C2)
C2
English
Proficient (C2)
C2
Punjabi
Proficient (C2)
C2
Timeline
Regional Sales Manager - North Zone
JCB India Ltd
06.2024 - Current
Area Manager (Sales and Marketing)
Daimler India Commercial Vehicle Pvt. Ltd.
03.2019 - 06.2024
Business Manager
Daimler India Commercial Vehicle Pvt. Ltd
11.2016 - 03.2019
Business Manager
Daimler India Commercial Vehicle Pvt. Ltd.
12.2015 - 11.2016
Sales Manager
Tata Hitachi Construction Equipment Pvt. Ltd
09.2012 - 12.2015
Bachelors of Technology - Industrial And Production
National Institute of Technology
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