Nishant Sinha
Area Sales Manager
Summary
Driven Area Sales Manager with 2.5+ years of experience, driving operations across Western UP & Uttarakhand. Skilled in market analysis, data-driven decision-making, stakeholders management, business development & strategic planning.
Overview
3
3
years of professional experience
Work History
Area Sales Manager
Bajaj Auto Ltd
08.2021 - Current
- Managed sales operations for 4 channel partners across 18 districts of western UP & Uttarakhand with annual turnover of approximately Rs.180 Cr annually
- Analyzed competitor activity to craft and execute action plan, successfully capturing 3% market share increase from primary competitor in FY24
- Directed go-to-market & readiness for new Bajaj electric three-wheeler across two districts, seeding 400 vehicles within 3 months , securing 45% market leadership in Q4 F24
- As project lead for the 'PSU Retail Finance' initiative, successfully increased retail lending through PSU banks from 4% to 10% of total retail lending in FY23
- Launched and trained 80 dealer sales executives on the new enquiry generation app, achieving the target 80% weekly AAU & 90% OTP verified enquiries by Q4 FY24, highest in the North Circle
- Conducted market analysis to identify opportunities and successfully expanded market coverage to 8 new locations in Q1 FY24, resulting in additional sales of Rs.1.5 Cr monthly by Q4 F24
- Crafted and executed 'Secondary Channel Engagement and Digitization' initiative, onboarding 78 local mechanics following in-person surveys of 65 mechanics
- Spearheaded 25% YoY volume growth in overall 3W ICE category in assigned territory in FY24
Intern
Liberty General insurance
05.2020 - 07.2020
- Evaluated 9 'Online Assessment' platforms through secondary research and virtual product demos
- Applied qualitative criteria such as user interface, client base, and report quality to shortlist vendors
- Qualitative evaluation of the four shortlisted vendors, assessing them through lens of NPV analysis
- Proposed piloting the 'AON Standard Sales Job Assessment' tailored for the sales department
Education
MBA -
Indian Institute of Management
Udaipur 01.2019 - 04.2022
National Institute of Technology
Patna, India 04.2015 - 04.2019
Skills
Data-driven decision-making
Business Development
Negotiation & Persuasion
Market analysis
Stakeholder Management
Advanced Excel
Accomplishments
- Received GeM award as a token of appreciation from VP - Sales for outstanding achievements in driving retail lending through PSU (Public Sector Undertaking) banks
- Secured 3rd rank in electrical engineering batch of 90 students at NIT Patna with 89%
Timeline
Area Sales Manager
Bajaj Auto Ltd
08.2021 - Current
Intern
Liberty General insurance
05.2020 - 07.2020
MBA -
Indian Institute of Management
01.2019 - 04.2022
National Institute of Technology
04.2015 - 04.2019