Nitesh D P
Bengaluru
Summary
- With over 15 years of experience in the Sales & Distribution Business along with 8 years of People Management expertise. I bring deep expertise in Channel Sales, Business Development, Key Account Management, B2B Marketing and Distribution Management throughout my career, I have successfully led go-to-market strategies, developed and managed distributor partner networks, and driven consistent revenue growth across southern India markets. My strength lies in aligning sales operations with business objectives to deliver measurable results and sustainable business growth.
- Throughout my career, I have led initiatives across General Trade, Wholesale, Food Service and Modern Trade channels, working with reputed FMCG organizations such as Cadbury, PepsiCo and Tata Consumer Products.
- I have also been instrumental in setting up new channels for over a decade, while managing spend, revenue, and full P&L responsibility across territories, driving both top-line and bottom-line performance.
Overview
16
16
years of professional experience
Work History
Deputy General Manager - South Region
TATA Consumer Products Ltd.
Bengaluru
2020.08 - Current
- Regional Leadership: Leading a 22-member team, aligning execution with national business goals.
- Channel Management: Handling Foodservice (HORECA) for the TCPL portfolio, wholesale for Capital Foods (Chings, Smith & Johens), and both institutional and HORECA for ready-to-drink products.
- Distribution Network: Overseeing 60 distributors, super stockists, and 26 sub-distributors.
- Go-to-Market Strategy: Building infrastructure, hiring teams, activating Tier 1 and Tier 2 cities, and strengthening brand presence.
- Key Account Management: Acquiring and managing accounts, executing NPD activations, and ensuring competitive brand positioning.
- P&L ownership: Driving top-line and bottom-line growth through strategic planning, cost control, and revenue optimisation.
- Channels Handling Experience: HORECA business, institutions, general trade, wholesale, regional modern trade, e-commerce (Amazon Vendor), super stockists, and distribution models.
Area Sales Manager
Dr. Oetker India Pvt. Ltd.
Bengaluru
2018.05 - 2020.08
- Spearheading regional operations across South India, covering Karnataka, Telangana, Andhra Pradesh, Tamil Nadu, and Kerala for the Foodservice Business segment.
- Leading a team of 6 on-roll team members in South India.
- Developing the foodservice business in South India by setting up infrastructure, building a high-performing team, appointing distributors, acquiring new B2B accounts, and expanding into e-commerce and quick commerce platforms like Swiggy and Dunzo.
Area Sales Incharge
PepsiCo India Holding Pvt. Ltd.
Bengaluru
2013.04 - 2018.05
- Managing a team of 8 Pre-Sales Representatives, guiding sales support activities to drive business development, and enhance customer engagement.
- Overseeing primary and secondary sales operations, ensuring timely order fulfilment and accurate sales reporting.
- Handling distributor claims and ROI, ensuring effective issue resolution, and maintaining distributor relationships.
- Leading channel management across multiple segments including General Trade, Retail Business, Modern Trade, Office Channel, Institutions, HORECA, and Key Accounts.
- Driving B2B business development initiatives to expand market reach and foster long-term partnerships.
Sales Executive
Kraft Foods Cadbury India Ltd.
Bengaluru
2011.10 - 2013.04
- Managing distribution operations to ensure optimal product availability and reach across the territory.
- Driving volume growth and revenue expansion within the assigned region through targeted sales initiatives.
- Motivating, coaching, and mentoring distributors, sales representatives, promoters, and merchandisers to maximize performance and engagement.
- Monitoring and tracking in-store displays and outlet visibility to enhance brand presence and customer experience.
- Overseeing primary and secondary sales processes, ensuring accuracy and timely execution.
- Addressing distributor concerns related to claims, ROI, and marketing support to maintain strong partnerships.
- Driving key performance indicators (KPIs) and managing 'Month Big Hits' programs at distributor and representative levels to achieve sales targets consistently.
Sr. Sales Lead Officer
Bharti Airtel Ltd.
Davangere Zone
2009.12 - 2011.10
- Managing up-country business operations in South Karnataka, focusing on rural markets.
- Handling and developing relationships with rural distributors and sub-distributors to strengthen market coverage.
- Identifying, developing, and appointing new business partners to expand the distribution network.
- Networking with financially strong and reliable dealers and channel partners to ensure business stability and growth.
- Exploring and capitalizing on new business opportunities to secure profitable volumes and improve market share.
- Leading market development initiatives to enhance customer acquisition and expand the subscriber base.
- Executing various product launches and promotional campaigns aimed at increasing customer acquisition and driving revenue growth.
Education
Master of Business Administration - Marketing
Bapuji Institute of Engineering and Technology
Davangere, KA2009
Bachelor of Business Administration - Business Management
GJC College
Hosdurga, KA2007
Skills
- Sales and market development
- B2B client management
- Relationship Management
- Sales training
- Decision-making authority
- Sales forecasting
- Business development
- Account management
- Profit and loss understanding
- Market analysis
- Brand development
- PowerPoint
- Performance tracking and evaluations
- Data analytics proficiency
- Competitor analysis
- Team building skills
- Team motivation
- Self-motivated
- Teamwork and collaboration
PERSONAL INFORMATION
- Blood Group: O +ve
- Date of birth: 1985-05-21
- Gender: Male
- Nationality: Indian
- Marital status: Married
Languages
Kannada
First Language
English
Advanced
C1
Hindi
Intermediate
B1
Telugu
Advanced
C1
Tamil
Beginner
A1
SIGNIFICANT HIGHLIGHTS
Bharti Airtel Ltd 2009-11: Never Done before Award in October and November 2010 for Better Productivity, High Customer Acquisition and increase in Revenue.
Kraft Foods Cadbury India Ltd 2011-2013: Reward and Recognition Award (Star of the Month) in Jan-2011 for increase in Customer Market Share.
PepsiCo India Holding Pvt Ltd 2013-18:
2013 - Man of the Market
2014 - Dew Dude, Pepsi Perfect, Highest AOP Achievement and Unit Ring of Honor (South India Region)
2015 - Highest AOP Achiever Jan to July
2016 - Game Changer award in Q1, Q2 and in Pan India Level in Organized Trade Business
2016 - Highest AOP achievement in top 10% of Organized Trade Business in Q1, Q2 and Q3.
2016 - Highest AOP achievement in Unit in H1 and H2 and Best CE of the Unit (APTK Region)
2016 - Business Ring of Honor (Indian Region)
2017 - Highest Growth in March, April, and September
Dr Oetker India Pvt Ltd. 2018-20:
2018 - Star of the Month August, September, and Nov at Dr. Oetker India Pvt. Ltd.
2019 - Named as Star of the Month in all the Newsletter circulated by the company every month.
Tata Consumer Products. 2020 to till
2020 - Reward and Recognition - Acquisition of Key account tie up Pan India Level.
2022 - CEO Award, for Setting up NEW GTM for Premium Business.
2026 - Growth Mindset Behaviour
Custom Section
- 2009, Next Generation Training under Dale Carnegie
- 2008, Big Bazaar (Sabse Saste Teen Din)
- 2008, MBTI (My type: ENTJ)
- 2016, Sales Academy Completion Certificate in PepsiCo India
- 2016, Influence and Create Impact under Dale Carnegie
- 2016, Foodservice Masterclass
Projects
A Study on Understanding the Strategies for Acquiring Merchant Business for HDFC Bank HDFC Bank, Bangalore In-Plant Training FALCON Tyres, Mysore How to Increase Consumer Walk-In at Big Bazaar
Timeline
Deputy General Manager - South Region
TATA Consumer Products Ltd.
2020.08 - Current
Area Sales Manager
Dr. Oetker India Pvt. Ltd.
2018.05 - 2020.08
Area Sales Incharge
PepsiCo India Holding Pvt. Ltd.
2013.04 - 2018.05
Sales Executive
Kraft Foods Cadbury India Ltd.
2011.10 - 2013.04
Sr. Sales Lead Officer
Bharti Airtel Ltd.
2009.12 - 2011.10
Master of Business Administration - Marketing
Bapuji Institute of Engineering and Technology
Bachelor of Business Administration - Business Management
GJC College