Power BI
Nitika Koul
Business Excellence- Consulting
Bengaluru
Summary
Accomplished Product Marketing Manager, Business Excellence professional with expertise in operational excellence, client relationship management, and CRM implementations. Skilled in marketing initiatives, business process reengineering, and decision-making to drive growth and customer satisfaction. A motivating leader and analytical problem-solver with strong team-building, relationship management, and employee engagement abilities. Currently handling more than 50 dealers across India.
Overview
7
7
years of professional experience
Work History
Business Excellence
ELGI Equipments Limited
06.2023 - Current
- Formulated strategies for maintaining competitive advantages through the implementation of best practices.
- Assessed departmental performance against established KPIs, driving accountability for achieving optimal results.
- Enhanced operational efficiency by streamlining processes and implementing continuous improvement initiatives.
- Collaborated with senior leadership to define strategic goals, aligning business excellence efforts with overall company vision.
- Served as project lead for multiple high-impact initiatives, consistently delivering results within scope, schedule, and budget constraints.
- Analyzed data trends from various sources to identify opportunities for cost reduction or revenue generation.
- Conducted root cause analysis on identified areas of concern, developing targeted action plans for resolution.
- Spearheaded efforts to standardize and enhance the efficiency and effectiveness of sales and service processes within the organization.
- Identified and implemented cutting-edge digital tools aimed at fortifying Go-to- Market activities, resulting in streamlined operations and increased market penetration.
- Played a pivotal role in capturing internal customer (Sales/After Market) requirements and actively facilitated the implementation of tailored solutions to meet their needs effectively.
- Demonstrated adept coordination with both internal and external stakeholders to ensure seamless transactions and successful implementation of initiatives, fostering strong collaborative relationships.
- Led the execution of User Acceptance Tests for new platforms and initiatives, ensuring functionality, usability, and alignment with organizational objectives.
- Conducted thorough internal audits on Customer Relationship Management (CRM), Dealer Management System (DMS), and various processes, ensuring availability, adherence, and adequacy to regulatory standards and best practices.
- Provided invaluable support by coaching users on system functionalities and processes, empowering them to leverage digital tools effectively in their roles.
- Facilitated and actively contributed to continuous improvement activities, driving initiatives to enhance operational efficiency and customer satisfaction.
- Developed comprehensive business process documentation, enabling clear understanding and adherence to established procedures across the organization
Product Marketing Manager
Gmmco Ltd
12.2019 - 09.2022
- Developed compelling sales materials, including presentations, brochures, and whitepapers for prospective clients.
- Retained clients to build brand awareness and generate leads while managing internal and external product marketing campaigns and programs.
- Drove marketing initiatives to increase product visibility and market performance.
- Optimized segment space automation growth by leading marketing strategy and content creation.
- Responsible for managing reporting, dashboards, strategy analysis and initiatives for 1000 Cr business
- Managed multiple strategy projects and excellence program(MSEP)
- Continuously engaged with management consultants, internal and external stakeholders for program management
- Driven the marketing campaigns like tele calling, SMS campaign, WhatsApp campaigns, email campaigns for all the regions and generating leads. Coordinated with design, project management and production teams to delivery timely support to planned campaigns.
- Developed content, brochure and different marketing material through third party vendor
- Analysis of data (campaign ROI, lead generation, SFM analysis, PR, CR, PINS analysis), competitor data & presenting reports to MD & OEM
- Responsible for enabling the users to use CRM properly and effectively on day-to-day basis. Support multiple CRM Implementation proposals across different functions
- Proofed marketing collateral to verify error-free before distribution.
- Driven product launch programs and work with the product management team in planning, release, and go-to-market
- Participated in various events and organized round tables and other events for prospect intimacy campaigns
- Conducted market research and gain expertise about buyers, how they buy and their buying criteria; study competition.
Product Manager
Gmmco Ltd
07.2017 - 11.2019
- Product Manager, work-tool specialist and consultant for Skid Steer Loader (CAT 216B3). Sales of SSL in Building Construction Products
- Business insights driven with analysis of TAPs(Win/ Loss Analysis ), CRM, sales reports to segment & position CAT products in highly competitive market. Conducted qualitative and quantitative analysis of the data and presenting to higher management.
- Industry and sales forecast, Order, Source and allocation of units.
- Managed complete responsibility of SFM & CRM deployment and process improvement across the business divisions of the organisation
- Compared company products to competitors' products to assess market competition.
- Order Punching & managed scoring of MBG machines in SAP.
- Organised meetings in EXCON at Bangalore along with CAT leadership and customers and Marketing Practitioners.
Education
Advanced Digital Marketing - Digital Marketing
MICA
04.2001 -
MBA - Marketing Management
ICFAI Business School
Hyderabad, India 06.2015 - 04.2017
B.Tech - Electronics And Communication
Rayat Bahara Institute of Engineering
Mohali 08.2010 - 06.2014
Skills
Operational excellence
Quality management
Business process reengineering
Decision-making
Client relationship management
Business planning
Marketing management
Cross-functional team leadership
Process improvement
Consulting
Software
Azure Devops
Projects
- Project Everest (Jan 24-till now): Building a super app with McKinsey for all dealer managers, dealer principals, dealer sales & service engineers as one stop solution for all the issues related to data entry and dashboards
- Project Vistar (Feb 19 – Feb 21) : SPOC from Maharashtra to drive project Vistar. Project Vistar helped to explore and build all the key elements of a profitable business model for success which can be scaled across the territory. Developed strategic recommendations for marketing across the territory.
- Increase Participation Rate and Conversion Rate of Skid Steer Loader :Conducted primary research to know SSL customers. Analysis and recommendations helped to increase the Participation rate by 30%
Timeline
Business Excellence
ELGI Equipments Limited
06.2023 - Current
Product Marketing Manager
Gmmco Ltd
12.2019 - 09.2022
Product Manager
Gmmco Ltd
07.2017 - 11.2019
MBA - Marketing Management
ICFAI Business School
06.2015 - 04.2017
B.Tech - Electronics And Communication
Rayat Bahara Institute of Engineering
08.2010 - 06.2014
Advanced Digital Marketing - Digital Marketing
MICA
04.2001 -
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