Nitika Mahajan
New Delhi
Summary
A results-driven professional with over 12 years of accomplished experience in student recruitment, sales, marketing, and business development within the education sector. Expertise in cultivating strategic partnerships and driving successful recruitment campaigns across India for leading international universities. Proven track record in enhancing student enrollment, diversifying subject areas, and managing stakeholder relationships. Adept at leveraging digital marketing strategies to increase visibility and engagement in tier 2 and tier 3 cities. Committed to fostering positive relationships and providing exceptional service throughout the applicant journey.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Recruitment Manager
Western Sydney University
New Delhi
2022.06 - Current
- Stakeholder Management and Training: Established and nurtured strategic partnerships with education agents, schools, and key stakeholders across South Asia, significantly increasing student engagement and enrollment. Delivered tailored training sessions on admissions requirements and university services, enhancing agents' ability to guide prospective students.
- Effective Marketing Management: Spearheaded regional marketing strategies, executing nationwide campaigns, and managing digital outreach efforts. Successfully increased student inquiries and applications through targeted digital marketing initiatives, particularly in underrepresented regions.
- Student Recruitment and Enrollment: Directed recruitment efforts across India, focusing on diversifying subject areas and increasing enrollment in specialized programs. Implemented a follow-up system to ensure prospective student leads were effectively nurtured from inquiry to registration.
Destination Manager
IDP India Pvt Ltd
2019.01 - 2022.06
- Recruitment Planning and Strategy: Developed and executed recruitment plans aligned with organizational goals, focusing on high-priority regions and subject areas. Collaborated with educational institutions to optimize student placement processes and improve conversion rates.
- Event Management and Engagement: Organized and managed education seminars, in-house recruitment events, and virtual sessions to engage prospective students. Delivered presentations on UK higher education, providing detailed advice on application processes and student life.
- Training and Development: Conducted extensive training for branch teams across India, equipping them with the skills and knowledge needed to effectively recruit students for UK universities, particularly within Go8 & Russel group.
Deputy Manager
Canam Consultants
2017.10 - 2018.04
- Team Leadership and Development: Led a diverse team of counselors and sales professionals, fostering a culture of collaboration and innovation. Provided ongoing development opportunities, enhancing team performance and client satisfaction.
- Competitive Analysis: Monitored competitor activities and market trends, offering strategic recommendations to maintain a competitive edge. Developed initiatives that strengthened the organization’s position in the market.
Assistant Branch Manager
Sonya International (Siec)
Ludhiana
2014.06 - 2017.10
Assistant Training Manager
Access Infrastructure (Airtel India)
2012.01 - 2014.06
Education
Bachelor of Commerce -
Delhi University
Skills
- International Student Recruitment
- Digital Marketing and Social Media Management
- Stakeholder Engagement and Relationship Management
- Event Planning and Management
- Leadership and Team Development
- Market Analysis and Strategy
- Communication and Presentation Skills
Certification
- Lean Six Sigma – White Belt, Yellow Belt, Green Belt
- QEAC (Qualified Education Agent Counsellor)
Affiliations
- Successfully increased student enrollments by 30% within two years at Western Sydney University, focusing on underrepresented regions and subject diversification.
- Developed and implemented a comprehensive digital marketing plan that boosted inquiries by 40% through targeted campaigns in tier 2 and tier 3 cities across India.
- Led a cross-functional team in the rollout of a new recruitment strategy that improved application-to-enrollment conversion rates by 25% at IDP India.
References
References available upon request.
Timeline
Recruitment Manager
Western Sydney University
2022.06 - Current
Destination Manager
IDP India Pvt Ltd
2019.01 - 2022.06
Deputy Manager
Canam Consultants
2017.10 - 2018.04
Assistant Branch Manager
Sonya International (Siec)
2014.06 - 2017.10
Assistant Training Manager
Access Infrastructure (Airtel India)
2012.01 - 2014.06
Bachelor of Commerce -
Delhi University
- Lean Six Sigma – White Belt, Yellow Belt, Green Belt
- QEAC (Qualified Education Agent Counsellor)
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