Nitin Chawla

• Evaluate new business opportunities and build brand awareness & recognition across MFIs.
• Handling Institution Sales for North & East
• Handling Team 2 Sales Manager & 3 off-roll employees (PAN India).
• Identify & build relationships with Aggregators & MFI cross selling team.
• Strategize & implement annual plan, conducting demand & sales forecasting based on market research and competition study.
• Enhance revenue and achieve all objectives & targets state-wise.
• Price Negotiations with Internal & External Customers
• Handling turn-over of Rs.100Cr with 27% FLM and 23.7% Through Put
• Highlights: -

Esteemed with highest Rating (Radical) for the year 2022-23

Esteemed with highest Rating (Radical) for the year 2021-22

Sarvottam Club (Part of foreign trip 2022 & 2023)

Pride Award Q4 2022

• Responsible for the Key Accounts - Vishal Mega Mart & Spencer’s Retail PAN India.
• Responsible for generating an Annual Business of 28 Crores.
• Business Order Procurement on a Monthly Basis in line with the Annual Budgeted Targets.
• Forecasting Stock Availability by Quarterly for Imported Stocks & Monthly for Domestic Stocks.
• Revising Format Planogram by addition of newer Sku’s & categories.
• Refreshing Category Line Up basis seasonal requirement & festive activations.
• Participation in New Product Development basis consumer & market behavior.
• Highlights: -

Achieved 20% Growth in 2019-2020 and 22% Growth in 2020-2021.

• Sales target achievement as per business plan.
• Modern Trade outlets cover in the territory to check Display, Fill rates & sell thru.
• Monitoring & evaluation of the ISDs & RSOs performance on a weekly basis & feedback.

• Responsible for Sales & Marketing for Modern Trade & E-commerce.
• Handling Key accounts: Carrefour, Vijay Sales (North), E-Commerce.
• Business Development & Enhancement for Growth & Profitability in Key Accounts.
• Sell Out Management: Focused on key categories and models increasing store extraction.
• Shop Floor Management: Product consultant placement, training, product display

Highlights :-

110% Achievers club (Part of foreign trip - 2017 & 2019)

• Responsible for Sales & Marketing for Modern Trade, CPC, E-commerce & Institution.
• Plan, Implement & Monitor BTL campaigns across all the modern trade & CPC counters to increase customer footfalls.
• Identify Distributors for Institution Sales.
• Deal with CPC Canteen Manager to build trust in brand and ensure secondary sales.

• Sales target achievement as per business plan.
• Modern Trade outlets cover in the territory to check Display, Fill rates & sell thru.
• Monitoring & evaluation of the ISDs & RSOs performance on a weekly basis & feedback.
• Follow up on existing products listed under VG brands at MT, nomenclature change & replenishment.
• Managed Carrefour & Home Shop 18 as KAM

• Planning and executing promotions for retail outlets to drive footfalls, to increase the conversion and to increase the ticket size.
• Regularly interacting & identifying competence of staff to judge their KRA’s and training them on week areas.
• Managing an area of 17,000 sq feet, heading a team of 40-45 customer service representatives and handling a business of around 1.2 Crores a month.
• Highlights: -

Certified Store Manager as per Walmart Standard’s.

• Developed a top-performing sales team, focused on achieving and surpassing company goals and customer expectations for India's Top retail company.
• Inspired teams to achieve greater than 100% sales targets, week on week in a row.

• Store operations and administration of retail Format.
• Controlling on store inventory and implementation of effective measures to stop Pilferages.
• Creating, building, and maintaining teamwork and team spirit.
• Headed a team of 4-6 customer service representatives.

• Review of target given daily. On a weekly & monthly basis and urge for achievement.
• Maintaining an optimum stock level by ensuring timely requisition.
• Making a relationship and reputation building for retaining of customer.
• Highlights:-

Awarded with an appreciation certificate by the C.O.O of the company for best Customer Service.