Nitin Rathore
Delhi
Summary
Strategic Sales and Marketing professional with 20 years of experience in channel management, business development, and client servicing. Expertise in product positioning and market analysis to enhance competitive advantage. Proven success in driving sales growth through targeted lead generation and effective stakeholder collaboration. Skilled in managing cross-functional teams and aligning efforts to achieve organisational objectives.
Overview
3
3
Languages
1
1
Certification
20
20
years of professional experience
Work History
Assistant General Manager
Fuji Electric India Pvt Ltd
New Delhi
03.2024 - Current
- Engaged in strategic planning with senior management to align channel sales objectives with company goals.
- Worked closely with management to develop strategies for increasing sales and improving customer satisfaction.
- Managed sales budgets and forecasts, making informed decisions to maximise profitability and revenue growth.
- Monitored channel sales performance through regular reports, identifying areas for improvement.
- Provided regular feedback to senior management on channel sales performance, market opportunities, and strategic recommendations.
- Analysed market trends and competitor strategies to inform channel sales tactics and increase market share.
- Analysed sales data to understand customer purchasing patterns and adjust sales strategies accordingly.
- Cultivated partnerships with business leaders to coordinate and plan strategic solutions in sales and service initiatives.
- Streamlined communication channels between technical teams and clients, fostering transparency and trust in service delivery.
- Coordinated assessments of sales by channel, product mix and gross margin analysis to improve business processes.
- Reviewed existing accounts to generate or follow through sales leads, targeting a wider audience.
- Provided training and mentorship to new sales staff, sharing expertise and promoting a culture of excellence within the team.
- Led training sessions for channel partners on product knowledge and sales techniques, improving their performance.
- Initiated and maintained strong relationships with strategic partners, enhancing product offerings and sales channels.
- Managed after-sales service inquiries, demonstrating commitment to excellence and client satisfaction.
- Initiated and maintained strong relationships with strategic partners, enhancing product offerings and sales channels.
Business Development Manager Sales
Delta Electronics India Ltd
03.2015 - 02.2024
- Managing sales with focus on achieving predefined sales targets
- Forecasting and planning monthly and quarterly Sales targets.
- Developed annual budgets and detailed business operating plans, setting monthly, quarterly, and annual targets for sustainable growth
- Executed long-term business directions for regions, driving maximum profitability
- Analysed latest marketing trends and tracked competitor activities to refine sales and market strategies
- Monitoring activities pertaining to negotiation of deals for smooth execution of sales and order processing.
- Ensuring customer satisfaction by achieving delivery timelines and timely after sales services.
- Working with internal and external parties (vendors/ agencies) on marketing and sales promotion campaigns and on development and localization of marketing collateral
- Preparing business performance reports, which could be on a monthly or quarterly basis
Manager- Sales
Novateur Electricals & Digital Systems Pvt Ltd
07.2014 - 03.2015
- Established relationships with Business Associates and Customers in Industrial Segment to drive sales growth.
- Developed Industrial segment for Three Phase Business, enhancing market reach.
- Coordinated monthly and quarterly Product Presentations at Customer locations to increase engagement.
- Monitoring activities pertaining to negotiation of deals for smooth execution of sales and order processing
- Identified target markets and established successful plans to develop a particular market segment of FMCG, IT.
- Oversaw operations within manufacturing and medical segments to ensure compliance with industry standards.
Asst. Manager Sales
Emerson Network Power India Pvt Ltd
06.2010 - 06.2014
- Directed Telecom business operations for Airtel, Vodafone, Idea, Tata Teleservices, and BSNL, enhancing service delivery across multiple platforms.
- Coordinated tendering, cost negotiations, quality control, and billing for various projects, ensuring compliance with company standards.
- Oversaw Power, Precision Cooling System, and Data Centre Solutions with a team of 2, ensuring project alignment with client needs.
Territory Manager- Sales
Galaxy On Line UPS Systems Pvt Ltd
08.2009 - 05.2010
- Developed channel segment strategies to achieve sales targets within specified time frame
- Identified and targeted major industrial cities for targeted business development initiatives
- Built and maintained strong relationships with government officials to enhance collaboration opportunities.
Sr. Sales Representative- Sales
Omkam Electronics Pvt Ltd
05.2008 - 08.2009
- Secured brand approval and negotiated rate contracts for multiple government departments, ensuring compliance and fostering partnerships.
- Managed Pre Sales Team for tendering business, coordinating efforts to optimise bid submissions and improve win rates.
- Developed business strategies for state and central government agencies, enhancing alignment with procurement processes.
Sr. Sales Representative-Sales
Goyal Computers
06.2006 - 04.2008
- Achieved company targets by implementing successful sales strategies.
- Developed the channel strategy to increase partner engagement and sales opportunities. and manage the Monthly targets.
- Managed the channel business for D-Link networking products.
- Prepared sales forecasts and reports for senior management, identifying trends and areas for strategic enhancement.
- Established clear communication channels with clients, keeping them informed about new products and services.
Education
Post Graduate Degree - Commerce
Kanpur University
Kanpur01-2000
Skills
- Sales & Marketing
- Channel/Distribution Management
- Sales Operations
- Sales forecasting
- Key Account Management
- Market analysis
- Client Servicing
- Channel sales management
- Revenue enhancement
- Contract negotiations
- ROI Accountability
- Strategic & Tactical Planning
- Strategic planning
- Project Management
- Business development
- Financial analysis
- Dynamic CRM
- SAP
- Excel
- PowerPoint
- Team leadership
- Customer relationship management
- Negotiation strategies
- Strong decision-making
- Sales target management
- Relationship building
- Decision-Making proficiency
Certification
Diploma in Export Management
Languages Known
English
Hindi
Punjabi
Custom
- SAP
- Dynamic CRM
- Excel
- PowerPoint
Hobbies and interests
- Travellig
- Cooking
- Music
Timeline
Assistant General Manager
Fuji Electric India Pvt Ltd
03.2024 - Current
Business Development Manager Sales
Delta Electronics India Ltd
03.2015 - 02.2024
Manager- Sales
Novateur Electricals & Digital Systems Pvt Ltd
07.2014 - 03.2015
Asst. Manager Sales
Emerson Network Power India Pvt Ltd
06.2010 - 06.2014
Territory Manager- Sales
Galaxy On Line UPS Systems Pvt Ltd
08.2009 - 05.2010
Sr. Sales Representative- Sales
Omkam Electronics Pvt Ltd
05.2008 - 08.2009
Sr. Sales Representative-Sales
Goyal Computers
06.2006 - 04.2008
Post Graduate Degree - Commerce
Kanpur University