Nitin Beri
Noida
Summary
Dynamic marketing professional with a proven track record, excelling in strategic communication and data analysis. Spearheaded impactful campaigns that significantly enhanced brand awareness and behavior change. Adept at market research and campaign management, driving results through innovative strategies and strong stakeholder engagement.
Overview
27
27
years of professional experience
Work History
Marketing & Communication Lead
Clinton Health Access Initiative
12.2014 - Current
- Conceptualized and developed communication messages for flagship campaigns such as IDCF (ZincORuS) and SAANS on Diarrhoea and Pneumonia, which achieved high awareness and behavior change indicators at the national level.
- Provided targeted strategic communication support to enhance program visibility. for Cancer, SRH & Safe Abortion, Diarrhoea, Pneumonia, Nutrition, and TB programs, emphasizing insight-driven brand development and data-driven mass & digital media campaigns.
- Implemented strong on-ground campaigns with customised efforts corroborating with data-led segmentation to achieve desired results and developed SOP's and processes for consistent delivery of messaging and impact.
- Targeted providers with the 'Kadi Nazar Pneumonia Par' campaign, which improved compliance and adherence to national guidelines on Pneumonia.
- Utilized MIS and AI to analyze data and refine communication messages.
- Developed demand generation materials with beneficiaries and health care workers, achieving high recall and likeability through campaigns like 'Aaj ke Mr and Mrs ka Khushali formula' and 'Boli IRON ki Goli', receiving positive recognition from the Ministry and state government of Madhya Pradesh.
- Conducted periodic market visits to understand the on-ground situation, learn new insights and take feedback, which led to the improvement of future interventions.
DGM Marketing
Somany Ceramics Ltd
03.2013 - 11.2014
- Led sales and marketing of inverter ACs, managing all India targets, key account partners, supply chain, trade negotiations, and display management to drive brand visibility.
- As a Marketing Strategist for Somany, my primary goal was to establish a consistent brand architecture, values, and positioning. This involved conceptualizing and planning the brand strategy and ensuring the execution of marketing initiatives related to new product launches through PR, ATL, BTL, and retail activation.
- Developed all ATL and BTL campaigns for product promotion using a marketing calendar.
- Managed shopper marketing activities, enhancing in-store competitiveness through development and implementation of effective in-store solutions and marketing materials.
- Created an annual marketing and promotional calendar and budget, and developed Standard Operating Procedures (SOPs) for the distribution of samples, catalogues, and BTL support to retail partners.
- Initiated consumer research and developed actionable plans from organizational data and market visits, generating insights that informed marketing strategy.
Marketing Head - Air Conditioners
LG Electronics Pvt Ltd
07.2007 - 02.2013
Group Account Manager
SurfGold India Pvt Ltd
02.2006 - 06.2007
- Developed creative strategies & solutions to enhance customer loyalty.
- Measured program performance and provided actionable recommendations.
- Support processes, standards and resource allocations to ensure successful execution of projects.
- Collaborated with clients to strengthen relationship management strategies in Asia.
Account Manager
Euro RSCG Advt. Pvt. Ltd.
07.2003 - 01.2006
- Managed accounts for Coca-Cola, Mother Dairy, and Samsung, ensuring client satisfaction.
- Coordinated media planning, operations, creative, art, copy, digital & manual studios, and production with internal & external suppliers, finance, and account planning.
- Negotiated with suppliers and vendors to support brand-related activities and initiatives.
- Coordinating work with branches all across India.
- Planned and executed research on blue-sky projects to identify new opportunities.
- Exposure to intense advertising operations on an extremely active FMCG business.
Account Executive
FCB Ulka Advg Pvt. Ltd.
07.1999 - 06.2003
Education
P.G.D.B.M. - Mktg
IILM
01.1999
Advanced Diploma - Advertising & Marketing
01.1996
Graduation - B.Com
Delhi Coll of Arts & Commerce
01.1995
Schooling -
Manav Sthali School
New Delhi01.1992
Skills
- Strategic communication
- Data analysis
- Brand development
- Campaign management
- Public relations
- Market research
Timeline
Marketing & Communication Lead
Clinton Health Access Initiative
12.2014 - Current
DGM Marketing
Somany Ceramics Ltd
03.2013 - 11.2014
Marketing Head - Air Conditioners
LG Electronics Pvt Ltd
07.2007 - 02.2013
Group Account Manager
SurfGold India Pvt Ltd
02.2006 - 06.2007
Account Manager
Euro RSCG Advt. Pvt. Ltd.
07.2003 - 01.2006
Account Executive
FCB Ulka Advg Pvt. Ltd.
07.1999 - 06.2003
P.G.D.B.M. - Mktg
IILM
Advanced Diploma - Advertising & Marketing
Graduation - B.Com
Delhi Coll of Arts & Commerce
Schooling -
Manav Sthali School