NK SHIVAKUMAR
Secunderabad
Summary
Dynamic Regional Sales Manager with a proven track record at Shilpan Beverages LLP, adept at strategic planning and negotiation. Successfully developed innovative sales strategies, enhancing distribution channels and achieving significant revenue growth. Possesses strong analytical skills and a results-oriented mindset, driving team performance and operational excellence in the FMCG sector.
Overview
17
17
years of professional experience
Work History
Regional Sales Manager - South Region
Shilpan Beverages LLP
Hyderabad
05.2026 - Current
- Responsible for managing, supervising, and setting up distribution channels.
- Developed innovative sales strategies to increase sales within an assigned territory.
- Responsible for distributor payment, claim damage, and stock inventory.
- Telangana has appointed 3 super stockists: 1 in Hyderabad and 2 in the upcountry of Telangana.
- Karnataka's first super stockist appointment in Bangalore City.
Branch Manager
Wow Momo Sale Pvt. Ltd.
Hyderabad
12.2022 - 04.2026
- Handling the Telangana and Andhra Pradesh regions for FMCG, general trade, modern trade, Horace, and operations.
- Managing a team of 4 area sales executives, 5 salesmen, and 3 distributors in Hyderabad, and 3 in AP.
- Established a distributor network, including new GT and chain outlet stores, and generated revenue of $85,000 in AP and TS.
- Manage in-store activities, such as free sampling and brand activities.
- Delegate tasks to the team, and supervise targets for performance.
- Conduct a target review weekly, outlet-wise, for accounts and new GT store additions.
- Responsible for distributor payment claims, damage, and stock inventory checking on a weekly basis.
- Meeting modern trade customers for the monthly on-sale review, next month's plan, and promotion activity.
Entrepreneur
FMCG Products
07.2019 - 12.2022
- Responsible for planning and organizing the day-to-day operations of the business
- Sourced stock and negotiating the best deals with suppliers and vendors
- Distributor for all top brands like Britannia bread, biscuits, cake & Rusk, Tata salt, Tata tea, Tata water, and Parle biscuits
- Sell products directly to consumers and fulfill orders for retailers
- Conducted stock inspections timely and reported any issues to the relevant parties
- Attended meetings with service vendors or product suppliers to facilitate delivery
- Made buying trips to purchase inventory, created sales displays, and stocked the shelves
Sr. Area Sales Executives - MT
Britannia Industries Limited
09.2015 - 07.2019
- Managed sales team of 4, Promoters 40, Merchandisers 15, Supervisor 3, Coordinator & Planned, evaluated, and optimized operations to be efficient and cost-effective
- Handled Modern Trade Hyderabad (National chains as well as regional Accounts).
- 5 Distributors' primary and secondary number driver
- Firmed up sales and distribution plan for the year based on regional sales manager priorities
- Ensured achievement of secondary sales targets in the assigned channel by breaking the Quarterly Operating Plan into the monthly territory-wise plan
- Worked closely with the regional Replenishment team to ensure compliance with receivable norms and Analyzed potential areas in assigned geography for business prospects
- Coordinated with HR, inducted and trained field force, Evaluated team individual performance and provided feedback; motivated team and built commitment toward achieving goals
- Handled Trade Promos (Design and Execution), Business Solution Development, Annual Budgeting (Sales Budget), Customer Complaint handling, and Market Returns
- Ensured that Sales Support Activities were executed with excellence by designing a visibility plan and setting up visibility standards for Key and other General Trade accounts
- Ensured achievement of value targets on a monthly as well as a quarterly basis
- Initiated, developed, implemented, and evaluated channel-specific promotion strategies
- Collaborated with sales management to plan and develop effective sales strategies
Area Sales Executive - MT
Parle Biscuits Pvt. Ltd.
05.2014 - 08.2015
- Handled Modern Trade Hyderabad (Dmart, Spencer, Big Basket, SAMT & Max Hyper)
- Liaised and Mentored 15 Promoters, 5 Merchandisers & 1 Supervisor Coordinator
- Negotiation and generation of POs from local buying managers through team or self-Servicing of POs in coordination with the supply chain for Stocks
- Ensured 100% fill rates to MT accounts by managing stocks at distributors
- Managed listing in local key accounts, running monthly promotions in all accounts
- Ensured achievement of volumes and value targets on monthly
- Handled Trade Activation for MT Accounts for Merchandising Activities like new launches, Visibility, and Promotions conducted at the account level
Territory Sales in Charge & PSM off-roll
Britannia Industries Limited
07.2009 - 05.2014
- Responsible for the Modern Trade business, National account as well as Local account
- Analyzed sales and marketing data to determine the most effective S&M techniques
- Developed innovative sales strategies to increase sales within an assigned territory
- Responsible for managing supervising and setting up Distribution channels
- Managed the relationships at the higher level with the Modern Trades in the assigned territory
- Worked with CFA and Distributors for proper stocks and supplies on time against purchase orders with higher fill rates
- Ensured proper facings/cleanness of stock with the help of merchandisers and promoters
Education
B.Com -
Pragathi Degree college
01.2005
HSC -
Pragathi Degree college
01.2002
SSC -
St.Andrew's High school
01.2000
Skills
- MS Office Suites
- Strategic Planning
- Cost-assessment
- Business Process
- Enterprise Systems
- Google Spreadsheets
- Database Management
- FMCG Operations
- Excellent Negotiation Skills
- Strong communication & persuasion
- Collaborative working
- Finishiative mindset & result oriented
- Strong analytical & problem-solving
Accomplishments
- Promoted as an off-roll PSM from a merchandising supervisor within a year
- Awarded a certificate for outstanding performance for BCR performance in 2017-18
- Awarded trophy for achieving 1000 crore Modern Trade revenue in 2017-18
- Won the Best TSI award for Q2 in 2011 & 2012
- Share all India Aaya Contest Mage Winners for 2 months Nov'16 & Dec'2016
- Won the Best Value growth & innovation drive for Gladiator award from Aug'16 to Nov'16
- Won Best performer award for the 'Festival of Smiles' contest in South 1 region in Nov'17 & Dec'17
- Recognized as the Star of the month for Jun'19 & Jul'19 in the south 1 region
- Achieved BCR 30% Dairy 55% AP YTD growth in 2018 & 2019
Personal Information
Date of Birth: 10/31/84
Father - N. Hari Krishna
Address - 5th Floor Devarakonda castle Bhaskar Rao Nagar
High Tension Road, Sainikpuri Secenderabad 500056
Languages
- English
- Hindi
- Telugu
Personal Pursuits
- Cricket
- Music & Songs
- Travel
- Foodie
Timeline
Regional Sales Manager - South Region
Shilpan Beverages LLP
05.2026 - Current
Branch Manager
Wow Momo Sale Pvt. Ltd.
12.2022 - 04.2026
Entrepreneur
FMCG Products
07.2019 - 12.2022
Sr. Area Sales Executives - MT
Britannia Industries Limited
09.2015 - 07.2019
Area Sales Executive - MT
Parle Biscuits Pvt. Ltd.
05.2014 - 08.2015
Territory Sales in Charge & PSM off-roll
Britannia Industries Limited
07.2009 - 05.2014
B.Com -
Pragathi Degree college
HSC -
Pragathi Degree college
SSC -
St.Andrew's High school