Nikita OG
Marketing And Social Media Executive
Bangalore
Summary
Certified marketing professional with MBA degree in marketing and additional skill and certifications in the field of digital marketing with 4 years of industry experience in social media campaign creation and launch operations,tracking performance of client accounts, and feedback reporting requiring interaction with both internal and external stakeholders. Gained practical exposure in Digital content marketing, social media marketing, social media listening and sentiment analysis ;SEO techniques and Email marketing tools. Seeking a job opportunity in social media or digital marketing profile to expand learnings, knowledge, and skills.
Overview
5
5
years of professional experience
8
8
years of post-secondary education
6
6
Certifications
Work History
Sr. Analyst- Paid Social
Dentsu International
10.2023 - Current
- Responsible for day to day social media campaign creation and launch operations. Tracking performance of client accounts, and feedback reporting requiring interaction with both internal and external stakeholders.
- Handling end to end campaigns for Facebook/. LinkedIn/Instagram/Twitter platforms
- Understanding client goals, creating and executing strategies to exceed defined goals.
- Providing strategic insights on the landing page, ad creative etc. for clients.
- Own, manage and grow digital channel strategies for clients.
- Responsible for all regular (and ad hoc) reporting and analysis of digital activity providing crucial insights into further sales and marketing opportunities, and effectively communicating this to the client.
- Build, watch and maintain the digital advertising budget and track success metrics
- Responsible for Quality and timely deliverables for clients requests.
- Responsible for day to day social media campaign creation and launch operations.
- Tracking performance of client accounts, and feedback reporting requiring interaction with both internal and external stakeholders.
Sr. Representative Social Media Operations
Concentrix Daksh Services India Private Limited
01.2021 - 10.2023
- Monitored 1000+brand-related mentions on all social platforms and engaged with readers' responses through Twitter, Facebook and Instagram and OnePlus community forums
- Responsible for uploading and maintaining proper technical documentation blogs content on client platform and execute data quality checks to ensure consistency and accuracy of reporting
- Drove 10+ milestone celebration, rewards, exclusive benefit & beta program organic campaigns for loyal users by working closely with the marketing team.
- Deployed social media monitoring software’s like Brandwatch, hootsuite, Talkwalker to target and track analytics and brand mentioning across leading social media channels and other platforms to drive visibility.
- Worked with social media manager to provide creative ideas for content marketing and suggestions to update website to improve user experience
- Utilized and worked on Customer Experience Management (CEM) tools like One Direct and Zendesk in coordinating and monitoring customer experience operations.
- Analyzed customer feedback on product ranges and new launches, as well as preparing reports.
- Fostered 20% increase in customer loyalty by implementing interaction improvements by suggesting integration of chatbots on CEM platforms and captured its effectiveness real time.
Marketing and Social Media Marketing Coordinator
Times Internet (Economic Times vertical)
06.2020 - 12.2020
- Collaborated with sales, product management and web development teams to create SEO optimized marketing content across multiple platforms
- Contributed to design, inception and creation of digital content by working and coordinating with cross functional teams for promoting content on variety of social media accounts of ETBrandequity ETAuto, ETHealth ETdigitech verticals
- Prepared, tested and scheduled daily email sends and setup tracking codes and executed email marketing
- Designed event speakers and jury related post in mailer design with required text content
- Strategized and implemented Setting up tracking codes for all social media posts and mailers circulated
- Designed and created unique graphics for daily social media posts
- Format and edit company E- Newsletters which was sent to approximately 10,000 subscribers
- Generated e-mail Blasts, direct mailing materials and developed social media schedule calendar
- Improved social media reach by optimizing social media pages and tracking engagement insights from dashboards.
Marketing and Communications Executive
Dure Technologies
11.2019 - 05.2020
- Managed company social media accounts such as Facebook, twitter, LinkedIn, YouTube and created user – generated content and seeding content into social media automation tools such as sprout social, hoot suite as needed
- Spearheaded creation and maintenance of annual digital and social media content calendar
- Interfaced with SEO techniques and conducted keyword research using tools like Google keyword planner, Moz, Google trends for optimizing 10+ website pages and articles and also collaborated with functional design teams to revamp website structure
- Executed and handled high level client projects like World TB day campaign “END TB” for WHO (World health organization) and Stop TB Partnership. Nutrition India Programme for Reckitt Benckiser and contributed to their online assets. Overtook responsibility to get web content resources published online
- Assisted in Launching optimized online adverts through Facebook campaign manager and used insights for regular feedback and reporting
- Improved social media reach by revamping Facebook and twitter pages of Dure Technologies and increased Twitter and Facebook followers from 8000 to 10,000
- Debuted new marketing strategies and developed video content for client's website and social media publications.
Education
12th -
ST George's School
Alaknanda, New Delhi 01.2012 - 05.2013
10th - Commerce
St. George's School
Alaknanda, New Delhi 01.2010 - 05.2011
BBA - Business Management
Jagannath Institute of Management Sciences
New Delhi, DL 08.2013 - 08.2016
MBA - Marketing and HR
Amity Business School
Noida, Uttar Pradesh 08.2016 - 08.2018
Skills
Content marketing
Social Media Optimization (SMO)
SEO
Email Marketing
Adobe Photoshop
Google analytics
Facebook and twitter ad marketing
Content creation
Certification
Digiperform -Digital marketing certification
Internships and Live Projects
- National digital marketing live project – “Build a business”
- 1st May 2017 –31st July 2017 Aditya Birla Group - Pantaloons Fashion & retail ltd
- 12th May 2018 –31st July 2018 Patanjali Peya private limited (Vertical – Divya jal packaged drinking water)
- Beautyreviewlogy.com – Blog Live project
- May 2015 – July 2015 Still Alive Media Solutions Pvt limited
Note
Due to work schedule, I am available on call after 4pm hence kindly drop a mail on nikitaog31@gmail.com
Timeline
Sr. Analyst- Paid Social
Dentsu International
10.2023 - Current
Sr. Representative Social Media Operations
Concentrix Daksh Services India Private Limited
01.2021 - 10.2023
Marketing and Social Media Marketing Coordinator
Times Internet (Economic Times vertical)
06.2020 - 12.2020
Marketing and Communications Executive
Dure Technologies
11.2019 - 05.2020
Digiperform -Digital marketing certification
12-2018
MBA - Marketing and HR
Amity Business School
08.2016 - 08.2018
BBA - Business Management
Jagannath Institute of Management Sciences
08.2013 - 08.2016
12th -
ST George's School
01.2012 - 05.2013
10th - Commerce
St. George's School
01.2010 - 05.2011
Hubspot Inbound Marketing Certification
Hubspot Social media marketing certification
Google ad display Certification
Facebook Blueprint Certified Digital marketing certification
Google AdWords Certification
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