Nupur Jha

Efficiency Metrics Standardisation

• Owned SPS-level efficiency metrics (utilization, shrinkage, leakage) for 4,500+ RISC Ops associates, used in RISC XBRs and monthly Finance CPH reviews with L8+ leadership.
• Led standardization of operational metrics aligned to WW SPS standards, balancing global definitions with node-specific constraints to ensure accuracy and comparability.
• Partnered with Operations, Capacity Planning, Finance, Tech (DE), and WW teams to define requirements, align on standards, and drive adoption.

WBR Dashboards & Operational Insights

• Led development of the Golden Appealers Dashboard, automating identification of high-performing sellers and enabling data-driven prioritization; contributed to 234.9K inflow reduction (YTD 2025) by eliminating manual workflows.
• Standardized and onboarded WBR metrics for the Preventive Rules program across 7 operational tasks and ~120 HC, integrating data from CPP, Anduril, Vigilant, and SIM.

Mandatory Migrations

• Supported mandatory migration of deprecated Paragon derived tables by owning functional requirements, testing, and variance analysis across 55 analytics ETLs and 11 WBR pipelines, ensuring uninterrupted WBR reporting.

Consumer Durable Client - Web Analytics

• Implemented a hyper-personalization solution on the e-commerce site, decoding customer intent and creating segments for real-time recommendations. Resulted in $3 million incremental sales
• Analyzed historical campaigns and A/B tests to provide recommendations; performed rigorous analysis to uncover friction points in customer segments, driving targeted site enhancements and personalized content strategies

Global top 3 Hospitality client - Marketing Analytics

• Boosted Amex cobranded credit card sign-ups by 14%, generating $16 million in incremental revenue through propensity and channel preference modeling

Shared Mobility Client - Fraud and Risk Analytics

• Applied combination of hypothesis testing & data analysis to identify and mitigate driver fraud MOs - Ghosting rides ($3.1Mn/year), acquisition incentive abuse ($120k/week) and losses from unauthorized driving ($10k/week)
• Built a micro-segmentation tool to identify top segments contributing to overall loss volume; rules led to loss mitigation of $1.6M/year

• Process Innovation by transforming HR processes for a State Government from paper based to paperless delivery for 10+ processes
• Conceptualized intuitive employee journeys & designed wireframes, process maps with a focus on improving overall HR strategy thus improving TAT by ~35% for certain processes

• Created a Centralized Data Repository for the Collections Business Intelligence Unit at a leading private Indian bank
• Built dashboards for different retail term loans (Credit Cards, Tractor loans) to visualize delinquency KPIs based on product and region
• Implemented real-time data load strategy using Oracle control tables and automation from Informatica Workflow manager