Oendrilla Vadithela

Here is a significantly condensed, operations-focused version while preserving impact and leadership scope:

• Led global programmatic operations for a 40-member team across Australia, Europe, and the Americas, overseeing campaign setup and project management.
• Owned operational delivery, client communications, and Business Reviews, ensuring SLA/KPI compliance and service excellence.
• Drove workflow optimization, SOP standardization, and resource planning, improving efficiency by 20% and maximizing productivity.
• Partnered with senior leadership on performance reporting, strategic decisions, and operational support, including facilities planning.
• Collaborated with HR to hire, onboard, and scale talent; implemented training, performance management, and structured growth plans to improve capability, retention, and morale.
• Analyzed operational data to identify trends, optimize resource allocation, and foster a culture of accountability, continuous improvement, and high-quality delivery.

• Developed and executed business growth strategies through market research, competitor analysis, and identification of new revenue opportunities.
• Designed distribution and customer acquisition models to drive income growth and market expansion.
• Led marketing initiatives across social media, performance marketing, and advertising campaigns to increase visibility, sales, and agent recruitment.
• Managed website development, technology enablement, and digital channels to support business operations and growth.
• Maintained and analyzed operational, inventory, and financial records, including sales reconciliation and reporting to assess business health.
• Built and managed key client and stakeholder relationships to improve customer satisfaction and retention.
• Oversaw end-to-end sales and customer service operations, ensuring consistent brand experience.
• Contributed to product development, including jewellery design concepts and visual merchandising through product photography.

• Managed programmatic and direct media booking for Denstu Switzerland.
• Lead a central team of high-performing Programmatic Specialists and Executives who work collaboratively with Account Management teams across the globe including APAC, EMEA, and South/Central America.
• Coach the team to support campaign trafficking assignments in DCM (DoubleClick Campaign Manager also known as Google Campaign Manager), DV360 (Display and Video 360), and Doubleverify.

• Serve as marketing and communications advisor to Indian business owners and marketing leaders.
• Leverage client relationships and collaborate across the organization to design and drive impactful marketing programs.
• Plan and execute all digital marketing, including web, SEO/SEM, marketing database, email, social media, and display advertising campaigns; Weigh-in, rationalize, and challenge the thinking to tightly align the digital marketing efforts with the business priorities.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Illustrate data graphically and translate complex findings into written text.
• Worked on an ad-tech idea with the Indian School of Business's accelerator program called ISLabs at an ideation stage.

• Develop multiple training programs and evaluate progress across different project scopes.
• Build branding and maintain the digital presence of IOPEX across all channels.
• Lead a team of trainers to manage training programs across different industries: support functions, digital marketing, etc.
• Demonstrated success on projects, and ability to independently lead, communicate, and collaborate with multiple stakeholders.
• Communicate with senior management and advocate initiatives like creating an advanced automated learning management system, project success tracking of pilot projects using monthly KPIs as project benchmarks, etc.

• Work with Programmatic Account Strategist, Account Executive, and LCS performance to define clearly the business/account coverage through a marketing effort and to agree on success metrics that matter.
• Develop relationships, influence, and collaborate with business by working directly with LCS sales management and account management teams to drive scalable campaign growth.
• Understand and can explain the display ecosystem of ad networks, DSPs, 1st and 3rd party audience targeting and technology, online measurement, ad operations, and Google display ad buying, delivery, and measurement platforms.
• Understand client campaign goals, budgets, flight dates, and any other data that is necessary to correctly onboard a client to provide campaign management services.
• Demonstrate proficiency using all relevant software tools: Google Docs, Microsoft Excel (basic and advanced), Microsoft PowerPoint.
• Demonstrate necessary expertise of the DV360 platform.
• Monitor campaign pacing and analyze campaign performance on a regular (daily/intraday) basis to determine adherence to budget and performance goals.
• Barring external factors, monitor and optimize campaigns effectively to make the performance on par or better MoM, improving advertiser ROI.

• Responsible for ad creation and modification in Adroll, which requires great customer service skills and the ability to manage multiple clients in a fast-paced environment.
• Understand client marketing/business objectives and identify the most efficient way to implement different ad/marketing campaigns aligned with client objectives.
• Experience with the display ecosystem of ad networks, first and third party audience targeting and technology, online measurement, ad operations, and Google display ad buying delivery and measurement platforms.
• Manage the overall relationship with the account management teams, manage all escalations/feedback to drive quality, productivity improvement, and consistent service delivery.
• Lead the expansion of the APAC team, including defining the training plan, setting up workflows, defining scope, quality processes, and delivery.

• Responsible for ad creation and modification in Google Ads, which requires greater customer service skills and the ability to manage multiple clients in a fast-paced environment.
• Understand client requirements and implement them with stringent quality parameters.
• Follow standard operating procedures concerning campaign implementation while maintaining efficiency throughout the entire process.