Oindrila Bose
New Delhi
Summary
Result-oriented Professional with over 6 years of experience in Content Writing, Content Management, Research Analysis, Project Management, Editing, Quality Check, Copy Editing, Proof Reading, Market Research, Corporate Communication, Product Management, Client Management, Writing.
Overview
7
7
years of professional experience
3
3
Certification
Work History
Content Team Lead
Dpanda
01.2023 - Current
- At Dpanda, We seamlessly integrate native e-commerce across all traffic channels: apps, websites, games, and videos
- Executed a content optimization strategy across multiple e-commerce microsites and apps on 55+ platforms, yielding a 25-75% increase in average order value and a 30-50% increase in conversion rates
- Conducted user research and usability testing, reducing order TAT and cart abandonment by 20% while enhancing user acquisition through remarketing and coupon integration
- Collaborated with developers and UX designers to enhance microcopy, resulting in a 25% decrease in user errors and a 10% increase in task completion rates
- Managed PPTs for investment and sales pitches, and handled social media and PR duties
- Currently, developing UX strategy a video-commerce platform and conducting user research to establish a presence in the USA.
Content Lead
weTrade
03.2022 - 09.2022
- Founding Team Member
- Content strategy for UX and social media, marketing campaigns & drive PR & Media
- Led mobile app content strategy, collaborating with UX designers and PMs
- Achieved a 25% user engagement increase, a 10% churn rate decrease, and a 20% satisfaction boost
- Curated guidelines, reducing support tickets by 15%
- Community Building: Cultivating a vibrant community of crypto enthusiasts called Crypto Captain
- Conducted Student Ambassador Program in colleges of Bangalore & Delhi.
Acquisitions Editor
Packt
03.2021 - 03.2022
- Categories Managed: Web Dev & Mobile Dev
- Author acquisition/lead generation: Connect with the developer communities, generate leads of expert authors for Packt, and manage a pool of potential authors for future projects
- Expert reviewer acquisition: Take the lead in acquiring technical reviewers, nurturing relationships, and building a pool of experts for book reviews.
Assistant Editor
Taylor & Francis Group
11.2019 - 02.2021
- Catalogues Managed:- Routledge: Environment & Sustainability | Product Design | Landscape & Planning | Climate Law & Justice
- Commissioning books: Identify book titles with commercial potential in the industry
- Author and Reviewer management: Acquire and maintain a pool of authors and reviewers for book projects
- Evaluate proposals, negotiate contracts, oversee production, organize release events, manage published books, and promote upcoming launches on social media.
Research Associate
Accenture
04.2019 - 11.2019
- Conducted market research and data analysis to provide valuable insights for marketing strategies and decision-making
- Utilized a wide range of research tools and resources, including Gartner, Statista, Euromonitor, Nielson, Tubular, etc., to gather comprehensive data for analysis and strategic planning.
Language Research Consultant (SME)
Accenture
01.2018 - 11.2019
- Worked on the Next Billion Users Project, Conducted language-specific secondary research, while training analysts on process policy and skills
- Provided marketing strategy support to clients, leveraging local and social expertise, and contributed to Google Files Go, YouTube, and Google Assistant projects through AI language training and translations.
Google Adwords- iLCS (CG&E)
Accenture
09.2017 - 12.2017
- Created engaging copy for Google Ads for Large Consumer Sector: The US & Canada Markets
- Analyzed Google Ads accounts and suggested improvements to increase coverage and conversions.
Creative Content and Language Consultant
Hike
01.2016 - 10.2016
- Created storyboards and copy for Hike Stickers, collaborating with designers
- Translated UX content in Hindi, English, and Bengali
- Created and managed communities of young Hike users, conducted user interviews for User Research & Product development.
Education
Master's degree - Comparative Literature
University of Delhi
01.2017
Bachelor of Arts (B.A.) - English Language and Literature/Letters
Motilal Nehru College - University of Delhi
01.2015
Post Graduate Diploma - Book Publishing
Indira Gandhi National Open University
09.2019
DELE, B1 - Spanish Language and Literature
Instituto Cervantes
04.2024
Professional Teacher Course - Kathak
Sriram Bhartiya Kala Kendra
01.2014
Skills
- Brand Storytelling
- Content Strategy
- User Experience (UX)
- Social Media Communications
- Content Marketing
- User Experience Writing
- Product Marketing
- CRM & Analytical Skills
- Media Planning
- Brand Strategy
- Content Writing
- Public Relations
Certification
- UX Foundations: Style Guides and Design Systems - LinkedIn
- Google Business Intelligence Certificate - Google
- UX Foundations: Content Strategy - LinkedIn
- Content Marketing - HubSpot Academy 9048cc807a5f4ef6a6329b07a9557728
Awards
- Extra Miles Business Award - Accenture
- Pinnacle Performers Awards - Accenture
- Routledge Beyond Boundaries - Taylor & Francis Group
- Revenue Mavericks: Team Award - Packt Pub
Affiliations
- Dance, Painting, Music.
- Diving
Accomplishments
- Extra Miles Business Award - Accenture
- Pinnacle Performers Awards - Accenture
- Routledge Beyond Boundaries - Taylor & Francis Group
- Revenue Mavericks: Team Award - Packt Pub
Languages
English
First Language
Hindi
Proficient (C2)
C2
Bengali
Proficient (C2)
C2
Spanish
Intermediate (B1)
B1
References
References available upon request.
Timeline
Content Team Lead
Dpanda
01.2023 - Current
Content Lead
weTrade
03.2022 - 09.2022
Acquisitions Editor
Packt
03.2021 - 03.2022
Assistant Editor
Taylor & Francis Group
11.2019 - 02.2021
Research Associate
Accenture
04.2019 - 11.2019
Language Research Consultant (SME)
Accenture
01.2018 - 11.2019
Google Adwords- iLCS (CG&E)
Accenture
09.2017 - 12.2017
Creative Content and Language Consultant
Hike
01.2016 - 10.2016
Master's degree - Comparative Literature
University of Delhi
Bachelor of Arts (B.A.) - English Language and Literature/Letters
Motilal Nehru College - University of Delhi
Post Graduate Diploma - Book Publishing
Indira Gandhi National Open University
DELE, B1 - Spanish Language and Literature
Instituto Cervantes
Professional Teacher Course - Kathak
Sriram Bhartiya Kala Kendra
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