Omkar Vechalekar
Pune
Summary
AdTech professional with 12+ years of experience across programmatic advertising, account management, and media sales, with deep expertise in DSP platforms and client strategy. Proven track record of driving campaign performance, building strong agency and advertiser relationships, and contributing to revenue growth across APAC markets.
Experienced in working across supply and demand ecosystems, collaborating with cross-functional teams to deliver scalable solutions and resolve complex challenges. Currently exploring opportunities in business development and growth roles within AdTech, SaaS, and emerging data-driven ecosystems.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Customer Solutions Architect
Microsoft
Pune
10.2019 - Current
- Played a foundational role as Xandr’s first hire in India, driving cross-functional responsibilities across publisher sales, agency account management, operations, and product support to build and scale the business from the ground up
- Launched and scaled Finecast (CTV/OTT) in India, growing it to ~$1M/month spend, establishing Microsoft’s premium video presence in the region
- Enabled premium supply launches including Hotstar CTV (via Magnite) and Rakuten/VIKI inventory (~600M monthly avails), expanding access to high-quality video supply
- Led end-to-end solutioning and delivery across APAC for Microsoft Advertising (Xandr), collaborating with Sales, Product, Engineering, and external partners across Monetize, Invest and Curate platforms
- Collaborated with Product and Engineering to identify gaps, influence roadmap improvements, and enhance delivery accuracy and user experience across APAC.
- Acted as regional SME and escalation point for complex issues, resolving supply throttling and deal delivery challenges.
- Delivered training and enablement across APAC teams, fostering adoption of platform workflows and enhancing operational efficiency.
Manager - Programmatic Sales
Zirca Digital Solutions
Bengaluru
01.2018 - 10.2019
- Drove programmatic media sales across South region, managing MediaMath and Microsoft business while building strong agency partnerships to enhance market presence
- Developed and expanded relationships with leading agencies (GroupM, Dentsu, DDB Mudra, Interactive Avenues), resulting in consistent revenue growth and strengthened market position
- Identified growth opportunities and closed new business by aligning platform capabilities with client objectives, contributing to overall sales strategy
- Advised clients across industries (auto, BFSI, e-commerce, luxury, real estate) on programmatic strategies to improve campaign performance
- Built a client base from scratch, achieving quarterly sales targets through strategic pitching and solution-led selling
- Maintained a strong sales pipeline and provided visibility into revenue opportunities and forecast trends
Sr. Programmatic Account Manager
Synechron (Appnexus)
Pune
04.2016 - 01.2018
- Managed programmatic campaigns and publisher relationships across global markets as part of the Microsoft Supply Evangelism Team
- Collaborated with market directors on campaign strategy, deal setup, and performance optimization across regions
- Managed multi-format inventory (display, mobile web/app, video) to ensure timely campaign delivery and resolve issues
- Produced regional and YoY performance reports to facilitate data-driven decision-making for global clients
- Contributed to pilot initiatives with premium publishers such as LinkedIn and eBay
Sr. Operations Specialist, Quality Control
Pubmatic
Pune
10.2013 - 01.2016
- Managed publisher onboarding and quality control for programmatic setups, enhancing accuracy and efficiency across the platform
- Developed reporting frameworks to identify setup errors, streamlining processes and boosting system efficiency
- Worked across multiple monetization products (RTB, PMP, CS-API, Decision Manager, Waterfall setups)
- Cultivated strong relationships with publisher accounts, facilitating smooth operations and timely issue resolution
Education
Bachelor of Engineering - Computer Engineering
Pune University
Pune09-2013
Skills
- Programmatic advertising
- Ad tech platforms
- Global client and agency management
- Campaign performance analysis
- API integrations
- Cross-functional collaboration
- Training and enablement
- APAC market expertise
- AI fundamentals (AI-900 in progress)
- AI in marketing and advertising
Certification
Microsoft Advertising Search Certification - 2025
Timeline
Customer Solutions Architect
Microsoft
10.2019 - Current
Manager - Programmatic Sales
Zirca Digital Solutions
01.2018 - 10.2019
Sr. Programmatic Account Manager
Synechron (Appnexus)
04.2016 - 01.2018
Sr. Operations Specialist, Quality Control
Pubmatic
10.2013 - 01.2016
Bachelor of Engineering - Computer Engineering
Pune University