Osama Mahmood

• As a Lead Analyst, Mapping client's requirements, performing system analysis and finalization of technical/ functional specifications and high-level Business Requirement Document(BRD) & Functional Requirement(FRD) of project worth $3.91 Mn
• Partnered effectively with cross-functional Business & Technology teams like Architecture, Line of Business, Information Security, CRM, Tech team, SEO, Analytics, and Application Developers while developing technical solutions to business problem
• Experience in leveraging BI tools to build reports and dashboards for better monitoring of site traffic and other SEO KPIs; Assisted the design team in developing wireframes for the features
• In-depth knowledge of Sitecore platform and successfully providing training sessions to clients spread across 55 countries
• Fragmented features into epics, user stories and tasks; Created JIRA/Confluence dashboards to monitor & track key performance indicators and manage issue backlog, if any.

KEY PROJECTS

Title: Drive Shack

Period: May'21 - Dec'21

Responsibilities:

• Developed the mobile application from the scratch after ideation & gathering functional requirements for entertainment and recreational company
• Working in collaboration with a Scrum Team comprising 15 members to ensure the timely delivery of required features in alignment with scope expectations

Highlights:

• Received the 3 Cheers Champion Award for exceptional continuous performance in Q3 2021

Title: Essie

Period: Jan'22 - Sep'22

Responsibilities:

• Assisting a Scrum Team of 8 members in the handover process from third party agency to verify functional documents such as Feature List, User Guide, and Components Overview
• Gathering and identifying business needs, creating Business Requirements Document (BRD), functional requirements, and ensuring implementation of new enhancement on the existing project

Highlights:

• Conducted more than 20 training sessions for clients across 55 countries on Sitecore CMS, basics of Sitecore, usage of Content Editor and Experience Editor's features & components

Title: CeraVe

Period: Oct'22 - Present

Responsibilities:

• Localizing the new website to 51 countries for well-know skincare brand CeraVe based on there custom requirement
• Maintaining professional & productive ongoing client relationships with decision-makers spread across 10 time zones, ensuring service levels were met
• Estimating time and effort for effective planning and forecasting work for effective utilization of team across cross functional team

• Accelerated sales through social media marketing by over 20% and improved engagement with targeted initiatives like Campaigns featuring satisfied customers on Facebook
• Awarded the Star Performer for driving lead-to-sale conversion rates of over 40% and 40+ leads for quarterly