Owais Surti
Integrated Media & Sales Strategist
Mumbai
Summary
Dynamic Senior Manager with a proven track record at Zee Entertainment, excelling in strategic planning and sales enablement. Spearheaded innovative GTM strategies, enhancing revenue growth through data governance and market insights. Adept at mentoring teams and driving ad-tech initiatives, delivering impactful results in competitive landscapes.
Overview
10
10
years of professional experience
3
3
Languages
Work History
Senior Manager - Zee5 Sates Planning & Strategy
Zee Entertainment Enterprises Ltd.
04.2025 - Current
- Spearheaded GTM strategies and category narratives across Auto, FMCG, and BFSI, delivering 30+ tailored decks annually.
- Partnered with Key account managers to deliver OTT-specific GTM narratives supporting revenue expansion.
- Directed competition trackers and market insights, enabling proactive sales strategies.
- Led ad-tech initiatives and programmatic innovations to advance revenue opportunities.
- Established SLA-compliant data governance framework, enhancing data accuracy and credibility.
- Championed adoption of emerging tools and visualization platforms.
- Authored case studies to highlight Zee5's offerings and demonstrate client success.
Group Head - Planning
Wavemaker
05.2022 - 03.2025
- Directed end-to-end campaign planning and execution across TV, Print, Radio, and Digital.
- Led market and genre analysis to identify potential reach opportunities.
- Designed multimedia recommendations and estimations to optimize campaign effectiveness.
- Delivered approach decks for key launches to strengthen client engagement.
- Initiated research-driven projects to integrate insights into future campaign strategies.
- Mentored and empowered team members to operate independently.
Manager - Research
Zee Entertainment Enterprises Ltd.
06.2021 - 05.2022
- Led market entry studies across India, South Africa, Thailand, Nigeria & Canada.
- Delivered audience profiling & insights to guide programming.
- Designed promo planning frameworks to optimize CPRP target.
- Produced competitive benchmarking & Adex analyses for strategic planning.
Manager - Product Leadership & Excellence
BARC India
06.2020 - 06.2021
- Drove product innovation from BRO to ROI modeling & vendor selection.
- Managed full product lifecycle: presales, launch, UAT & client servicing.
- Directed strategic projects (BIO News, BIO Music, Deep Analytics, Self-Service Portal).
- Acted as key liaison ensuring stakeholder alignment & timely delivery.
Associate Manager/ Senior Executive
BARC India
12.2015 - 05.2020
- Championed automation & analytics to streamline operations.
- Supported strategic product enhancements & technical projects.
- Advanced through leadership roles in operations, projects & product excellence.
Education
PGD in Industrial And Marine Automation -
SMEC Automation Pvt. Ltd
Mumbai 04.2001 -
B.E. - Electronics Engineering
Theem College of Engineering
2014
H.S.C -
Royal College
Mira Road (E)2009
S.S.C -
St. John's Convent High School
Mumbra2007
Skills
- Sales Enablement
- Go-to-market strategy
- Market Intelligence
- Competitive analysis
- Digital Media Strategy
- Project Management
- Team mentorship
- Client Servicing
- Strategic Planning & Business Leadership
Timeline
Senior Manager - Zee5 Sates Planning & Strategy
Zee Entertainment Enterprises Ltd.
04.2025 - Current
Group Head - Planning
Wavemaker
05.2022 - 03.2025
Manager - Research
Zee Entertainment Enterprises Ltd.
06.2021 - 05.2022
Manager - Product Leadership & Excellence
BARC India
06.2020 - 06.2021
Associate Manager/ Senior Executive
BARC India
12.2015 - 05.2020
PGD in Industrial And Marine Automation -
SMEC Automation Pvt. Ltd
04.2001 -
B.E. - Electronics Engineering
Theem College of Engineering
H.S.C -
Royal College
S.S.C -
St. John's Convent High School