Padmabhushan S

• Handing Modern Trade & E-Commerce of All Chain National & regional like Metro, D Mart, Big basket, Zepto, Swiggy, Lulu Hyper, Reliance, Flipkart, Amazon, Trent Hyper.
  • Handling a Team of 18 members including promoters, merchandisers, pilot sales representatives & sales officer.
  • Handling distributor and taking care of secondary & primary sales and ensuring targets being met based on incremental basis of L3M.
  • Setting up pre journey plan of Merchandisers, Pilot Sales Representatives & Assistant Sales officers and ensuring to comply.
  • Induction, training and developing merchandiser and distributors.
  • Conducting sales monthly meeting of entire team.
  • Tracking competition activity “New product, products – price / changes, consumer promotions, display”.

Handling Modern Trade Chains like D Mart, Metro, Adishwar, Reliance and Regional Chains

• Maintaining good relationship with all store managers / department managers / in-store merchandisers / Dc managers / regional category team.
• Induction, training and developing merchandiser and distributors.
• Tracking competition activity “New product, products – price / changes, consumer promotions, display”.
• Ensuring timely PO servicing in liaison with RLE / CSO for direct modern trade, and with distributors for indirect modern trade stores.
• Ensuring 100% fill rates.
• Interacting with category team, regional team / purchase officers and discussing additional promos and getting purchase orders to achieve given target.
• Adhering PJP accorded by RKAM.
• Preparing PJP for merchandiser officers, ensure they adhere and keep them motivated.
• Identifying gaps in coverage and developing appropriate plans to bridge those gaps.
• Resolving shopper complaint.
• Maintaining reports as per current standards and defined periodicity.
• Ensuring no out of stock at any given stores.
• Ensuring merchandisers conducting proper visibility at all given stores.

Handling Modern Trade & E-Commerce Chains

· Monitoring customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.

· Party wise business development planning based on TOT aside revive and finalize TOT post discussion with business head based on last 3 years sales figure.

· Working closely with accounts team to settle quarterly or monthly off invoice claims and settlements of promos / schemes of retailers and distributors.

· Arranging liquidation of expired or damaged stock from store & DC level.

· Enhanced success of advertising strategies by boosting engagement through social media and other digital marketing approaches.

· Arranging logistic support to new parties in order for development of business.

· Surpassed growth targets and revenue projections by coordinating and planning edible oil sales.

· Established and maintained key accounts overall till date, expanding territory sales value by Rs. 5 Cr.

· Facilitated 18% increase in AOP sales over till date.