Padmavathi Balasubramanian
Dombivli
Summary
Seeking a challenging position in a reputed organization where I can learn new skills, expand my knowledge to get an opportunity where I can make the best of my potential and leverage my learnings to the organization's growth.
Overview
12
12
years of professional experience
Work History
AGM - Digital
Wide Angle Media Pvt Ltd
Mumbai
11.2024 - Current
- Develop and execute the YouTube and Facebook strategy aligned with business goals.
- Identify trends and insights to optimize performance and ROI.
- Monitor and analyze campaign metrics, optimizing for higher engagement and conversions.
- Oversee content creation and distribution strategies.
- Drive traffic growth through organic and paid strategies.
- Track and analyze KPIs such as traffic, CTR, conversions, and engagement rates.
- Create detailed performance reports for stakeholders.
- Utilize analytics tools (Google Analytics, TubeBuddy, etc.). For actionable insights.
- Lead and mentor the team.
Digital Operations Manager
ZEE MUSIC COMPANY
04.2022 - 03.2023
- Handling YouTube operations and CMS
- Operations – Content Strategy, QC of the content, Uploading the content, writing metadata, Fingerprinting of the content, Cross promotion etc
- Execute innovative community activities to increase reach and engagement
- CMS – Music CMS & Publishing CMS (Rights management, Claims, Analytics, Ownership Conflicts)
- Prepare performance reports on a monthly and quarterly basis
Assistant Manager YouTube
IPRS
08.2021 - 03.2022
- Worked on Publishing CMS - Conflict reports, Ownership conflicts, Asset migration, Disputed Claims, (CMS)
Sr executive YouTube
VIACOM18
02.2021 - 06.2021
- Managed two teams - Generate new traffic for the video content
- Developing channel strategy, content strategy and Increase viewership and follower base on channels
- Worked with team lead to amplify relevant videos across channels and utilize data to inform best practices
Assistant Manager YouTube
SAREGAMA PUBLIC LTD
04.2019 - 12.2020
- Managing operations of YouTube south channels, uploading content, editorial tagging, optimization, seeding and promoting video content
- Managing CMS - Content Strategy, Analytics, monthly and weekly reports
Senior YouTube Executive
ZEE DIGITAL CONVERGENCE LTD
02.2017 - 03.2019
- Managing operations of YouTube channel, uploading content, editorial tagging, optimization, seeding and promoting video content
- Google AdWords, Content strategy and managing Content Management System (CMS)
YouTube Channel Manager
RAJSHRI MEDIA
01.2013 - 01.2017
- Managing and developing YouTube channels, uploading content, editorial tagging, seeding and promoting video content
- Create and implement strategies for audience development, manage reporting and analysis of channels
- Create social media metrics for social media activities
News Producer
NDTV
- Handled Script Writing, Editing and Reporting
Education
M.A - Broadcast Journalism
Makhanlal Chaturvedi National University of Journalism and Communication
01.2012
Bachelor's - Mass Media (Journalism)
University of Mumbai
01.2010
HSC -
Maharashtra State Board
01.2007
SSC -
Maharashtra State Board
01.2005
Skills
- Verbal communication
- Written communication
- Research skills
- Documentation skills
- Presentation skills
- Organizational skills
- Problem-solving skills
- MS Word
- MS Excel
- MS PowerPoint
- YouTube analytics
- Facebook content uploading
- Facebook Analytics
- Copyright claims
- Big data analytics
Disclaimer
I hereby declare that all the above information provided by me is correct, complete and true to the best of my knowledge and belief.
Languages
English, Hindi, Marathi, Tamil, Malayalam, Gujarati, Sanskrit, German
Hobbies and Interests
- Listening Music
- Singing
- Sketching and paintings
Personal Information
- Date of Birth: 11/16/89
- Nationality: Indian
- Marital Status: Married
Timeline
AGM - Digital
Wide Angle Media Pvt Ltd
11.2024 - Current
Digital Operations Manager
ZEE MUSIC COMPANY
04.2022 - 03.2023
Assistant Manager YouTube
IPRS
08.2021 - 03.2022
Sr executive YouTube
VIACOM18
02.2021 - 06.2021
Assistant Manager YouTube
SAREGAMA PUBLIC LTD
04.2019 - 12.2020
Senior YouTube Executive
ZEE DIGITAL CONVERGENCE LTD
02.2017 - 03.2019
YouTube Channel Manager
RAJSHRI MEDIA
01.2013 - 01.2017
News Producer
NDTV
M.A - Broadcast Journalism
Makhanlal Chaturvedi National University of Journalism and Communication
Bachelor's - Mass Media (Journalism)
University of Mumbai
HSC -
Maharashtra State Board
SSC -
Maharashtra State Board
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