Palak Kapoor
Delhi
Summary
Consumer Researcher with over 6 years of experience. Result-oriented and data- driven. With a strong background in study of human behavior and their socio-cultural context, passionate about using a people-centered approach to solving real world problems. Penchant for utilizing a blend of quantitative research and marketing to develop actionable strategies that address market needs.
Achievements include being a finalist at the MRSI GKA awards 2025 for the Myntra Growth Cities study, which explored the relationship between culture and fashion across eight cities.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Research Manager
NIQ
Bangalore
03.2024 - Current
- Independently managing over 3 international accounts and 5 national accounts, increasing the company revenue by 5%.
- Collaborated with quantitative research teams to deliver extensive, result-driven reports.
- Leading a team of two research executives, managing their day-to-day work plan, and overall growth strategy.
- Leading seven key accounts across fashion and lifestyle, e-commerce, alco-bev, retail, and FMCG categories.
- Oversaw NBD to generate sales leads, negotiate pricing, forecast revenue, and increase client retention.
- Performed effectively in a self-directed work environment, managing day-to-day operations and decisions.
- Worked with leaders to identify new methods, practices, and systems to reduce turnaround time, and located bottlenecks to streamline existing processes.
Senior Research Manager to Account Manager
Kantar
Bangalore
12.2021 - 03.2024
- Independently managed more than 50 projects, increasing company revenue by around 8%.
- Innovation partner for leading FMCG, Alco-bev, BFSI, Real Estate, and Personal Care brands - managed co-creation sessions and client workshops.
- Developed concepts, ideas, and communication routes for leading food and beverage brands, beauty brands, and technology brands.
- Fostered lasting relationships with clients through effective communication and agility, resulting in long-term loyalty and an expanded client base.
- Proven ability to develop and implement creative solutions to complex problems.
- Demonstrated leadership skills in managing projects from concept to completion.
Senior Account Manager
Hansa Research
Delhi
09.2020 - 12.2021
- Partnered with and presented to companies that ranged from startups to Fortune 500 companies across 10 distinct categories, and fostered successful relationships with over 20 clients, providing top-notch insights.
- Independently managed over 20 research projects and won 5 new clients for the company, increasing the company's revenue by 10%.
- Researched emerging industry trends, applications, and concepts to enhance products and services for leading e-commerce brands.
- Identified opportunities for cross-selling products and services to existing customers.
Associate Research Manager
Vox Populi Research
Gurgaon
09.2020 - 12.2021
- Handled over 30 qualitative research projects with experience of varied studies
- End-to-end project management including decoding briefs, proposal writing, designing research, content analysis, writing qualitative discussion guides, moderation, data analysis and report writing
- Led a team of up to 3 research executives and managed work in a team to deliver as per client requirements
- Prepared qualitative research training manuals and organized project training programs for executive researchers
- Managed social media marketing and increased followers by around 50% - designed and scheduled marketing campaigns and wrote content for company page across platforms - Instagram, Facebook, LinkedIn and Twitter
Education
Masters in Applied Psychology - Industrial and Organizational Psychology
Delhi University (South Campus)
Delhi, India05.2018
Bachelor of Psychology -
Delhi University
Delhi, India04.2016
Skills
- MS Office
- UX Research
- Design Thinking
- Interpretive Analysis
- Ethnographic Research
- Trend forecasting
- Social Listening
- Brand Management
- Marketing and NPD workshops
- Problem-solving aptitude
- Collaboration
Hobbies and Interests
- Photography
- Nature Enthusiast
- Cooking
- Food Vlogging
- Cultural Traveler
Languages
Hindi, English, Punjabi
Certification
- Brand Management: Aligning Business, Brand and Behavior, University of London, 06/01/22
- Business Branding with Archetypal Personality: Build An Authentic Brand, Udemy, 01/01/23
- Gamification: Engage customers in Business, Infolia Business Academy, 01/01/22
Accomplishments
- Nominated as the ‘Best Individual Contributor’, 2024, Kudos Rewards and Recognition Program at NielsenIQ
- Selected as a finalist at MRSI GKA awards 2025 in the category ‘Best Research in Emerging Sectors’ for Myntra Growth Cities
- Awarded as an 'Extraordinary Team Performer', 2022, Kantar
- Rewarded as the 'Best Performer', 2019, Vox Populi Research
Notable Projects
- Collaborated with Myntra on its ‘Growth Cities’ Strategy, Decoded culture X fashion insights for 8 cities and to drive actionable insights for app features, assortment and overall marketing strategy.
- Conducted usability testing for Amazon, Optimized the checkout experience, identifying friction points and improving conversion rates.
- Conducted path-to-purchase mapping for Nykaa, Revealing insights on beauty shoppers' online journey and decision-making.
- Developed consumer personas for Snapdeal, Based on psychographic segmentation, aiding targeted marketing efforts.
- Executed a category understanding study for FirstCry, Helping determine optimal price points for baby care essentials.
- Led triggers and barriers study for Udaan, To refine their marketing strategy in B2B segment.
Timeline
Research Manager
NIQ
03.2024 - Current
Senior Research Manager to Account Manager
Kantar
12.2021 - 03.2024
Senior Account Manager
Hansa Research
09.2020 - 12.2021
Associate Research Manager
Vox Populi Research
09.2020 - 12.2021
Masters in Applied Psychology - Industrial and Organizational Psychology
Delhi University (South Campus)
Bachelor of Psychology -
Delhi University
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