Siddhartha Ghosh
Research Manager
Kolkata
Summary
Professional with experience devising and implementing marketing/sales campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas to meet business goals.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Research Manager
Kantar
Kolkata
06.2021 - Current
- Generated brand insights for a major conglomerate in the Indian tobacco space based on customized research projects to meet business requirements.
- End to end management of brand health tracking for a market leader in the online food delivery sector.
- Developed relationships and communicated with clients to explain proposals, present project findings or discuss project status.
Kolkata Co-Head
TribeVibe Entertainent Pvt Ltd
Kolkata
07.2020 - 10.2020
- Co-led a group of 100+ individuals to meet business requirements
- Onboarded new campus ambassadors to boost TribeVibe brand visibility in college campuses
Marketing Intern
ITC Limited
06.2020 - 08.2020
- Evaluated 170+ outlets to check for eligibility for Grocery Model Application with a conversion rate of 70%
- Researched competitor trends and interpreted findings, reporting conclusions to supervisor.
Sales Marketing Executive
Deblok Industries PVT LTD
Kolkata
04.2015 - 06.2019
- Managed sales promotions and marketing strategies on offline/on-line channels
- Suggested innovative ideas to increase sales and improve customer experience
Education
MBA - Marketing
Xavier Business School
Kolkata 06.2019 - 04.2021
Bachelor of Technology - Computer Science
University of Engineering & Management (UEM)
Kolkata 08.2015 - 03.2019
Skills
MS Office
Accomplishments
- Leader at Kantar Round Table’30 – A group leading policy for Researchers under the age of 30 in the APAC region
- Business Events Head at Xavier's Entrepreneurship Cell
- Stood 1st in Amity Noida’s Marquisitive Case Study competition ( PAN India)
- Stood 2nd in Xavier’s Entrepreneurship Cell event “Initium” 2019.
- Was part of organizing team of B-school fest “Xaviesta” 2019.
- Led key sponsorships for B-school fest “Xaviesta” 2019.
- Published paper on Brain Tissue Segmentation in Contemporary Medical Biotech Research Journal 2021
- Stood 2nd in Young Idea in Entrepreneurship Week by NEN.
- Stood 2nd in EdgeX 2016 for building a robot arm with color detection capability
- Software Engineering Course by Dr.Detlef Streitferdt of Technische Universitat Ilmenau, Germany
Timeline
Research Manager
Kantar
06.2021 - Current
Kolkata Co-Head
TribeVibe Entertainent Pvt Ltd
07.2020 - 10.2020
Marketing Intern
ITC Limited
06.2020 - 08.2020
MBA - Marketing
Xavier Business School
06.2019 - 04.2021
Bachelor of Technology - Computer Science
University of Engineering & Management (UEM)
08.2015 - 03.2019
Sales Marketing Executive
Deblok Industries PVT LTD
04.2015 - 06.2019
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