PALAK PATHAK
Digital Marketing, SEO & Content Strategist
Kota,Rajasthan
Summary
Results-driven Digital Marketing professional with a Diploma in Digital Marketing & Generative AI from Hansraj College, University of Delhi, with an A+ Grade. Hands-on experience across digital marketing, content strategy, social media management, website design, UI/UX optimization, Generative AI, AI-powered workflows, paid advertising, analytics and brand communication. Strong ability to combine creativity, technology and data-driven thinking to improve digital presence, engagement and business growth.
Overview
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Language
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Certification
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3
years of professional experience
Work History
Digital Marketing & Growth Strategist
Flowset Hub
10.2025 - Current
- Develop and execute digital marketing strategies for technology and SaaS-focused services.
- Manage SEO, content strategy, social media marketing and lead-generation campaigns.
- Build and optimize digital presence for AI, CRM/ERP, Web Development, Blockchain/Web3 and UI/UX solutions.
- Conduct market and competitor research to identify growth opportunities.
- Manage website content, landing pages and conversion-focused campaigns.
- Collaborate with design, development and business teams to align marketing initiatives with business objectives.
- Track campaign performance, analyze marketing data and implement optimization strategies.
- Support B2B lead generation, client acquisition and brand positioning.
Digital Marketing, Content & Website Executive
Clarks Premier / Clarks Hotels
01.2025 - 09.2025
- Supported digital marketing and brand communication activities for the hospitality business.
- Worked on website design, WordPress UI/UX and digital content presentation to strengthen the online customer journey.
- Managed and developed social-media-oriented content, creatives and audience engagement initiatives.
- Used Generative AI tools for content creation, marketing ideation and campaign planning.
- Created AI auto-generated workflows to streamline content, communication and routine digital marketing processes.
- Supported online visibility, hotel digital presence and OTA-related activities, including Expedia.
- Worked with cross-functional teams while applying problem-solving, leadership, communication and customer-centric thinking.
Digital Marketing & Website UI/UX Executive
Novotel
04.2024 - 12.2024
- Executed digital marketing initiatives across content, social media, paid campaigns and website optimization.
- Handled keyword research, on-page and off-page SEO, website visibility and organic traffic initiatives.
- Supported Meta Ads and Google Ads campaigns for brand awareness, engagement and lead generation.
- Worked on WordPress website design and UI/UX optimization to improve user experience and digital presentation.
- Created marketing creatives and content using Canva and Generative AI tools.
- Designed AI auto-generated workflows for recurring content, campaign planning and marketing execution.
- Used Google Analytics, Google Search Console and campaign metrics for performance analysis and decision-making.
- Collaborated with teams and stakeholders while applying problem-solving, communication and time-management skills.
Digital Marketing & Social Media Intern
Jalani Products
01.2024 - 03.2024
- Executed digital marketing activities, enhancing social media presence, content engagement, paid campaign performance, and online brand visibility.
- Managed social media content planning and supported Meta Ads and Google Ads campaigns.
- Designed website content and worked on WordPress UI/UX improvements for better customer experience.
- Created Canva creatives and marketing content using Generative AI and AI prompting.
- Built AI auto-generated workflows to streamline content ideation, creation, campaign planning and repetitive marketing tasks.
- Tracked marketing metrics and translated insights into practical campaign and content improvements.
- Collaborated with team, showcasing leadership and problem-solving skills while ensuring organized execution of marketing projects.
Content, Social Media Intern
Jodhpur Sweets
10.2023 - 12.2023
- Managed digital content and social media-oriented marketing initiatives to strengthen brand presence and engagement.
- Worked on website design and WordPress UI/UX improvements with focus on usability and digital presentation.
- Created social media creatives, campaign content and visual assets using Canva.
- Leveraged Generative AI and AI prompting for content ideation, copy development and campaign planning.
- Implemented AI auto-generated workflows for content production, campaign support and repetitive marketing activities.
- Supported paid marketing activities and monitored campaign performance.
- Applied analytical thinking, creative problem solving, teamwork and communication.
Education
Diploma - Digital Marketing, Generative AI
Hansraj College, University of Delhi
DelhiBachelor of Business Administration - undefined
Career Point University
KotaHigher Secondary Education - CBSE
Sophia Girl's Senior Secondary School
KotaSkills
- Digital Marketing: Digital Strategy, Campaign Planning, Brand Marketing, Audience Engagement, Lead Generation
- SEO & Analytics: Keyword Research, On-Page & Off-Page SEO, Google Analytics, Google Search Console, SEMrush, Website Performance Analysis
- Social Media: Social Media Marketing, Social Media Management, Instagram Content, Reels & Carousels, LinkedIn Marketing, Personal Branding
- Content & Creative: Content Strategy, Content Writing, Copywriting, Storytelling, Blog Development, Canva, Visual Communication
- Paid Advertising: Meta Ads, Google Ads, Campaign Support, Performance Monitoring, Brand Awareness
- Website & UI/UX: Website Design, WordPress, UI/UX Design & Optimization, Website Content Optimization
- AI & Automation: Generative AI, AI Prompting, AI-assisted Content Creation, AI Auto-Generated Workflows, AI-powered Marketing Workflows
- Platforms & Tools: Expedia, WordPress, Canva, Google Analytics, Google Search Console, SEMrush, Meta Ads Manager, Google Ads
- Professional Skills: Problem Solving, Team Leadership, Collaboration, Strategic Thinking, Communication, Time Management, Adaptability, Creative Thinking, Analytical Thinking
Certification
Diploma in Digital Marketing & Generative AI — A+ Grade, Hansraj College, University of Delhi, Google Analytics — Website Traffic Analysis & Performance Measurement, Google Search Console — Website Performance Monitoring, Indexing & SEO Optimization, SEMrush SEO — Advanced SEO, Keyword Research & Competitive Analysis, LinkedIn Marketing — Personal Branding & B2B Marketing Strategies, 8+ digital marketing certifications from industry-recognized platforms
Timeline
Digital Marketing & Growth Strategist
Flowset Hub
10.2025 - Current
Digital Marketing, Content & Website Executive
Clarks Premier / Clarks Hotels
01.2025 - 09.2025
Digital Marketing & Website UI/UX Executive
Novotel
04.2024 - 12.2024
Digital Marketing & Social Media Intern
Jalani Products
01.2024 - 03.2024
Content, Social Media Intern
Jodhpur Sweets
10.2023 - 12.2023
Higher Secondary Education - CBSE
Sophia Girl's Senior Secondary School
Bachelor of Business Administration - undefined
Career Point University
Diploma - Digital Marketing, Generative AI
Hansraj College, University of Delhi
LANGUAGES & PROFESSIONAL ATTRIBUTES
- Professional Attributes: Problem Solving
- Team Leadership
- Collaboration
- Strategic Thinking
- Analytical Thinking
- Communication
- Adaptability
- Time Management
- Creativity
- Attention to Detail
- Continuous Learning
Disclaimer
Replace the blank dates with verified employment periods before final submission.