Summary
Overview
Work History
Education
Skills
Personal Information
Accomplishments
Timeline
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Pallav Soni

Pallav Soni

Udaipur

Summary

A professional in hotel revenue optimization with a background in analyzing market trends / Seasonality and sales strategies to decode customer buying behavior. My passion lies in leveraging data driven analysis — trend analysis, booking window evaluation, pace and pickup insights, segmentation analysis, displacement analysis and demand forecasting — to enhance hotel profitability and operational performance.


I thrive at the intersection of hospitality and technology to strategize for portfolio-wide sales performance, adapt strategies to shifting market conditions, increasing yield on Market events and deliver value to owners through advanced analytics, automated pricing, and customized revenue solutions.

Overview

9
9
years of professional experience

Work History

Portfolio Assistant Revenue Manager - US Market

Atica Global
Pune
04.2024 - Current
  • Handled a portfolio of 10 properties with a team of 2 associates to optimize revenue for Marriott, Hilton, Choice, Wyndham, and Best Western properties in the U.S.
  • Proficient with Ideas RM Systems (Elevate, G3), Hilton (OnQ, HotelKey), Choice (Skytouch, Choice Central), Wyndham (Synxis), and Marriott (MRDW, Opera, OneYield, MARSHA) and OTA Extranets of Expedia, Booking.com and Priceline
  • Led meetings to bridge communication between General Managers and hotel/Atica sales teams, while managing revenue and content optimization and building efficient systems that enhanced both creativity and performance for all stakeholders.

Cluster Revenue Analyst

Voyage program - Marriott International
Pune
08.2022 - 03.2024
  • Proficient in Excel for analyzing data and generating meaningful insights while monitoring and forecasting customer buying trends, analyzing spending patterns and identifying opportunities for increasing yield.
  • Conducted in-depth analysis of customer booking data to identify opportunities for cross-sell and upsell strategies.
  • Collaborated with multiple departments to identify and address discrepancies in reservation data, Inventory & Function Space Management.
  • Facilitated budget forecasts aligning with specified financial objectives and market trends.

Sales and Marketing Intern

The Taj Aravali
Pune
09.2021 - 07.2022
  • Understood the ideal customer experience at the property, and customized the reservation teams' pitch accordingly.
  • Gained deep insight into property grounds and conducted show rounds for prospects.
  • Created unique F&B experiences for couples by coordinating across multiple departments while introducing the same in sales scripts for weddings.
  • Worked in reservations, sales, and as a FO operator in tandem during lockdown to support hotel operations.

Market Research Intern

Indian Institute of Management
Ahmedabad
08.2020 - 10.2020
  • Provided research reports for analysis of customer buying behavior and Transcribed conversations with industry leaders and innovators when they were providing their marketing insights and business decisions.

Event Bartender

Cocktails and Dreams
Mumbai
12.2017 - 05.2018
  • Bartended at 40 events including Sonam Kapoor's wedding, Lakme Fashion Week, VH1 Supersonic, Goa Timeout 72 Hours.

Sales and Marketing Intern

Radisson
Udaipur
11.2016 - 02.2017
  • Was awarded the Bravo award for employees by Carlson Rezidor for exceptional performance in sales and marketing as a trainee.
  • Was promoted from an unpaid to a paid intern in response to a success of a marketing tactic created by me.
  • Broke the employee sales target with telecommunications for the New year party during the year of Demonitisation.

Education

Bachelor of Arts (Honors) - Hotel Management

University of Huddersfield
IHM Aurangabad
08.2022

Skills

  • Data Analysis
  • Excel modeling
  • Analytical problem-solving
  • Microsoft office
  • Cross-selling
  • Budget forecasting
  • Customer segmentation
  • Market research
  • Team collaboration
  • Responsive to new challenges
  • Attention to detail

Personal Information

Date of Birth: 11/25/97

Accomplishments

  • Received letter of Appreciation from Indian Institute of Management – Ahmedabad for high productivity and critical acumen.
  • Headed a team of 5 in the VVIP Lounge at VH1 Supersonic 2018 (Pune) and was a part of the VIP lounge Bartenders in Lakme Fashion Week – Summer 2018.

Timeline

Portfolio Assistant Revenue Manager - US Market

Atica Global
04.2024 - Current

Cluster Revenue Analyst

Voyage program - Marriott International
08.2022 - 03.2024

Sales and Marketing Intern

The Taj Aravali
09.2021 - 07.2022

Market Research Intern

Indian Institute of Management
08.2020 - 10.2020

Event Bartender

Cocktails and Dreams
12.2017 - 05.2018

Sales and Marketing Intern

Radisson
11.2016 - 02.2017

Bachelor of Arts (Honors) - Hotel Management

University of Huddersfield

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Pallav Soni