Pallavi Tandon

• Successfully Launched Amway Creators+ (MVP) in India Market on both Playstore and Appstore. Got 50T+ downloads with 4.3 User rating within 2 months.
• Another Launch is expected in a few weeks in Taiwan Market.
• Conducted market research and competitive analysis to identify customer needs, market trends, and product gaps.
• Defined and prioritized product features and roadmap based on customer feedback, data insights, and business objectives.
• Developed product documentation to communicate upcoming features and products to internal teams.
• Created Low Fidelity Wireframes & collaborated with UI/UX team to get the MVP designs.
• Did Epic & Story writing in Jira.
• Conducted Moderated Surveys for Usability testing pre-launch of MVP.
• Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
• Coordinated project planning and execution with team members and team leads.
• Collaborated with sales, marketing, and support teams to launch products on time and within budget.
• Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.

Contribution in Business Growth at YML:

• Spearheaded efforts in developing Product & Marketing Strategy for a client pitch for biggest Client of YML which was called out as a differentiator by the client during Pitch Walkthrough . To name a few pitches that i have worked on - NEOM(Saudi), Level Locks( US), LECET(US), Ceermotors(Saudi)
• Significant Contribution in meeting OKR called `Grow Revenue` by winning a client retainer against a competitor agency.

• Managed entire product lifecycle from research & ideation, developing roadmap to liaising with engineers for product development.
• Followed agile development process in 2 weeks sprint. Developed and implemented a sound sprint process where i drive Sprint Kickoff, Daily Standup, T-Shirt Sizing, Root Cause Analysis, Defect Triaging, Descoping, Reprioritization etc meetings with dev team.
• Created low fidelity wireframes and collaborated with UI/UX designers to get designs for MVP.
• Created PRD and User Stories
• Regularly analyses user behavior and identified issues which could hamper product adoption.
• Worked closely with various stakeholders like CEO, CTO, Sales Director, Marketing Manager, Customer Success, Engineering Lead etc and ensuring important feature requests are not missing out.
• Works closely with management to design Monthly and Quarterly Organizational OKRs.
• Liaised with clients to develop deep understanding of business needs and current market landscape.
• Monitor market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
• Worked in collaboration with senior management to conceptualize and add Automation feature in app.

• End to End Sales starting from lead generation to closing deals, to project management followed by project delivery and payment collection from clients.
• Independently conducted demonstrations and pitched for Strategic Partnerships to all levels of organizations (CXOs, Directors, Project Managers, Production Heads and Survey Managers)
• Identified $[225,142] in revenue opportunities within USA, Europe and Middle East boundaries
• Successfully completed a project with Ministry of Dubai.