Pankaj Kumar
Paid Media Executive
Bokaro Steel City
Summary
With over 2 years of experience in digital marketing, I have a strong understanding of the industry's ever-evolving landscape. I have a proven track record of driving successful campaigns and achieving measurable results. My expertise lies in developing and implementing comprehensive marketing strategies, optimizing online presence, and analyzing data to make informed decisions. Committed to staying up-to-date with the latest trends and technologies, I am dedicated to continuously improving my skills to deliver exceptional results in the dynamic world of digital marketing.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Paid media operations Executive
Jellyfish
01.2024 - Current
- Developed and implemented successful ad campaign on Google Ads for Deckers.
- Managed the activation of Display and Video strategies via SA 360 platform for Deckers Brand.
- Executed targeted advertising strategies with Google Ads to attract renowned clients such as Akamai and Salesforce.
- Reviewed, reported, and introduced updates for Deckers and Salesforce on Microsoft Ads.
- Analyzed Google trends data to evaluate historical versus current performance for Deckers.
- Collaborated with clients to grasp their account goals and aligned efforts to meet them.
Executive Trainee
Group M, WPP
08.2022 - 01.2024
- Planned, Executed and Reported campaign for Mother Dairy campaign on Google ads
- Worked on keyword & Audience research, assessment, preparing a commentary on findings.
- Work with in-house business team to provide clients with media recommendations.
- Provided market research, forecasts, campaign results, and consumer trends
- Provide clients with media recommendations and optimization strategies that align with objectives
- Gained expertise in media campaign deployment methods.
Education
B.COMM. - undefined
Veer Kunwar Singh University
Inter - undefined
S.S.V.M. Bokaro
BokaroMatric - undefined
B.I.S.S.S. Bokaro
BokaroSkills
Google Ads
Certification
Completed Google ads search certification., Completed Google ads display certification., Completed Goggle ads video certification
Affiliations
COURSE (DIGITAL MARKETING)
The Marketing Launchpad, Kraftshala, Online
Mar 2021-July 2021
● Selected as a part of a batch of 200+ students from all over India for The Marketing Launchpad
● Completed ~600 hours of training across 12 weeks(10 hours/day)
● Modules completed: Marketing Basics, Search engine optimization, Facebook Ads; Modules lined
up: GoogleSearch/ Display/ Youtube Ads, Google Analytics, UAC, Amazon Ads
Timeline
Completed Google ads search certification., Completed Google ads display certification., Completed Goggle ads video certification
06-2025
Paid media operations Executive
Jellyfish
01.2024 - Current
Executive Trainee
Group M, WPP
08.2022 - 01.2024
B.COMM. - undefined
Veer Kunwar Singh University
Inter - undefined
S.S.V.M. Bokaro
Matric - undefined
B.I.S.S.S. Bokaro
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