PANKAJ PRAJAPATI
Dumka,Jharkhand
Summary
Result-driven Senior Sales Professional with 10+ years of General Trade and FMCG expertise, currently leading territory operations as Assistant Sales Manager at Linc Limited. Track record of scaling business to ₹1 Cr+, delivering 120%+ annual sales targets, and boosting brand visibility by 35%. Expert in beat planning, distributor network expansion, and data-backed sales planning.
Overview
11
11
years of professional experience
Work History
Assistant Manager - Sales & Distribution
Perset, Linc limited.
05.2026 - Current
- Managed sales, distribution, and territory development in Central & South Jharkhand and Santhal Pargana, enhancing market reach.
- Drove primary and secondary sales, expanded outlets, and penetrated market, contributing to increased brand presence.
- Leading field team and monitoring target achievement, productivity and coverage.
- Cultivated distributor and retailer relationships, ensuring effective market execution and alignment with sales strategies.
- Handling MIS, sale planning, product launches and visibility initiative.
Sales Officer
Dharampal Satyapal Food's Limited (DS Group)
Gumla, Lohardaga & Simdega
05.2022 - 04.2026
- Consistently achieved 120% of annual sales targets.
- Expanded distributor and retailer network, delivering 40% growth in sales.
- Led and motivated field teams, improving productivity and coverage efficiency by 30%.
- Drove strategic sales and distribution planning, optimizing coverage across multiple territories.
- Successfully launched new products, enabling 25% faster market penetration within the first quarter.
- Merchandising and visibility initiatives, improving brand presence by 35%.
- Conducted market research and competitor analysis, informing trade schemes and pricing strategy.
Sales Officer
Sriveda Sattva Pvt. Ltd. (Sri Sri Tattva)
12.2020 - 04.2022
- Led sales team to achieve targets through effective coaching and support.
- Improved market share through retailer engagement and follow-ups.
- Enhanced distributor relationships, facilitating seamless supply chain management.
- Executed merchandising and in-store branding to increase product visibility.
- Managed product launches and promotional events across new and existing outlets.
- Territory sales planning and execution for Ayurvedic and FMCG products.
Sales Officer
Patanjali Ayurved Limited
02.2016 - 12.2020
- Successfully executed brand launches and new product promotions.
- Expanded retail footprint by onboarding new distributors and outlets.
- Cultivated strong relationships with retailers, enhancing repeat sales and customer loyalty.
- Conducted sales training and product knowledge sessions for channel partners, improving product understanding and sales effectiveness.
- Managed stock movement, promotional schemes, and sales promotions to drive revenue growth.
- Played a key role in sales & distribution planning for assigned markets.
Education
B.Sc. - Mathematics
B.S. College, Lohardaga Ranchi University
RanchiSkills
- Sales management
- ROI Management
- Target Achievement & Revenue
- Market Development & Retail Execution
- Outlet opening
- Market coverage Competitor Analysis
- Pricing analysis
- Data analysis
- Sales Data Analysis
- Performance review
- Leadership
- Team Handling
- (SRs, Merchandisers, DSMs & BEs) Training and motivation
- Relationship management
- Problem solving
- MS Excel, Google Sheets (VLOOKUP)
- Chat GPT
Personal Information
Title: SENIOR SALES & DISTRIBUTION PROFESSIONAL | FMCG | TERRITORY & CHANNEL MANAGEMENT
Accomplishments
- Increased overall company revenue by 10% over a 3-year period.
- Improved customer satisfaction by 5% year-on-year.
- Successfully revived low-performing and dead sales territories.
- Led and supported teams during new initiatives and market expansion projects.
- Contributed to territory setup, expansion, and new account development.
- Delivered sales training programs to improve team efficiency and productivity.
- Prepared detailed sales forecasts and growth analysis reports for management.
CERTIFICATIONS & EDUCATION
- DSFL FIGHTER CLUB AWARD.
- Awarded East Region Top Achiever (Q2 2026) for driving highest sales growth, territory extension, and channel performance across the region.
Timeline
Assistant Manager - Sales & Distribution
Perset, Linc limited.
05.2026 - Current
Sales Officer
Dharampal Satyapal Food's Limited (DS Group)
05.2022 - 04.2026
Sales Officer
Sriveda Sattva Pvt. Ltd. (Sri Sri Tattva)
12.2020 - 04.2022
Sales Officer
Patanjali Ayurved Limited
02.2016 - 12.2020
B.Sc. - Mathematics
B.S. College, Lohardaga Ranchi University