Pankaj Wadhwani

• Managing Big Basket's Private Label Brands (GoodDiet, Tasties, Fresho, Fresho Signature, IndiSecrets)
• Analyzing data; insights to determine industry and consumer trends
• Develop overall strategy for category and research new product options in the category to drive the sales
• Researching new product options in the category from benchmarking /competitor stores like Swiggy Instamart, Zepto, Natures Basket, Food Hall etc. online and offline
• Launched 10+ products within the the Big Basket's own brands umbrella
• Working closely with marketing team for keyword selection and banner selection, to handle and merchandise the displays for category products
• Working closely with analytical team to keep a close eye on sales trend for own products and competitor brands
• Taking required decisions to tweak the discounts and other attractive offers at specific events like during the festivity, or sale events to attract the customer
• Keeping a track on customer retention
• Developing the packaging idea and mind mapping it with designing agency to develop the attractive packaging for the products
• Managing out of stock situations from it's roots
• Finding new manufacturer for new products and arranging the QC audits
• Negotiating the costs to manage attractive margins to help company achieve the targets
• Managing the relations with external stakeholders like Product Manufacturers, Designing Agency, Packaging Material Manufacturer, Marketing Agency and QC Laboratory etc.

• Introduced 11 new vendors to the company
• Launched 50+ products to company's portfolio
• Took strong measures, communicated with vendors and improved the quality of the products
• Planned and executed 5 separate captive units in cost plus model to improve the product cost and quality for the brand
• Reduced product cost to ~35% with better quality
• Reduced packaging cost to ~50%
• Introduced the checklist, wetted new contracts and built SOP for vendor selection
• Worked at ingredient level and introduced "Better for You" products to company's portfolio
• Considered business demands and customer preferences when developing the pricing structure
• Developed and maintained courteous and effective working relationships
• Prepared variety of different written communications, reports and documents

Key Roles & Responsibilities:

• Management: purchase, operations, processing, Quality & sales.
• Managed Purchase of raw material with best quality and lower rate.
• Promoted products on B2B selling platforms.
• Managed financial cash flows.
• BTL Marketing.
• Built Sales (distributor and super stockiest) network.

Key Roles & Responsibilities:

• Selection of area & Vendors.
• Worked as quality checker.
• Maintained more than 100 varieties.
• Worked as face of brand and frontline salesman.
• Competitive Analysis.
• Customer satisfaction and Quality Assurance.

Key Roles & Responsibilities:

• Capturing potential customer.
• Designing setups (offline structural).
• Presenting brief and costing to client.
• Built production team.
• Recurring satisfied client.
• Increased footfall by 30%.

Key Roles & Responsibilities:

• Planning for first ever online trading platform for grains.
• Visited many “Krishi Upaj Anaj Mandis” to get buyer and seller.
• Collected data of flour mills, daal (lentils) mills and grain merchants.
• Worked on modeling transportation channel.
• Started with offline beta model.

Key Roles & Responsibilities:

• Management with financial institutions.
• Selection of machinery and installations.
• Quality control of raw material & finished goods.
• Worked as front-line salesman.
• Man power management.
• Building national sales network.
• Trained and motivated employees to perform daily business functions.

• Managed Choupal Mahotsava
• Trained in Retail Sales and Operations