Summary
Overview
Work History
Education
Skills
Timeline
BusinessAnalyst
Parag Jayant

Parag Jayant

Category Management
New Delhi

Summary

An MBA graduate with around 6+ years of rich experience in Category Management, E-Commerce, revenue, P&L, across various marketplaces and D2C product based E-Commerce Industry. Skilled in data driven problem solving, scaling growth, processes streamlining and cross functional team handling. An
enthusiastic learner who likes to drive new initiatives and is goal oriented.

Overview

6
6
years of professional experience

Work History

Assistant Manager- Ecommerce

Upscalio India Pvt Ltd
Gurugram
04.2022 - Current
  • Managing Brand: Truphe on marketplaces, mainly on Amazon & Flipkart with catalog of Home category with ARR of 20M.
  • Leading end to end business with Amazon’s 1P retailers ETRADE, CLICKTECH & RETAILEZ, and delivered 25% increased BAU revenue in OND.
  • Introduced the brand in 3 new online marketplaces and driving an additional business of 22% RevCon.
  • Monitoring performance marketing on product level and kept it optimized. Took ROAS from 7 to 11 and brought down TACOS from 8 to 5.
  • Launched 15 new products in 2 months with a portfolio share of 12% RevCon.
  • Marketplace deal configuration, Inventory management, demand planning, PDP improvement.

Assistant Category Manager

Snapdeal Private Limited
Gurugram
01.2021 - 04.2022
  • Grew Stationery category by increasing DRR from 800 units to 2200 units, and Hobbies category from 200 units to 450 units.
  • Onboarded big brands like Reynolds, Cello, Classmate, Faber Castell, NAVNEET etc. with portfolio share of 18% in 3 Months.
  • Improved overall conversion from 1.2% to 3.8% with the help of intensive category cleanup and by reducing seller count from 900 to ~200.
  • Increased category ASP from 370 to 460 by creating combos and kits of existing top performing products.
  • Improved product level CVR of top 200 products by doing manual keyword tagging in the backend.

Senior Analyst- Category

Shopclues Network Pvt Ltd
Gurugram
03.2018 - 01.2021
  • Grew Watches category with DRR increasing from 650 to ~2300 in 4 months by launching huge number of new designs
    and gifting combos.
  • Retained ~30 old sellers mainly from Surat & Mumbai who used to perform better and rebuilt their catalog with 1000+
    new designs which helped in overall growth of the business.

Executive• Marketing & Branding

IAP Company Private Limited
Gurugram
01.2017 - 02.2018
  • Carried out end to end marketing and branding of 53 offline outlets in tier2-3 areas.
  • Coordinated with field agents to close leads and onboarded ~60 merchants and provided portal training to all.

Education

MBA - Marketing

Indraprastha University
New Delhi, India
08.2015 - 07.2017

BCA - Computer

ITS Mohan Nagar
Ghaziabad, India
08.2012 - 07.2015

Skills

E-Commerce

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Timeline

Assistant Manager- Ecommerce

Upscalio India Pvt Ltd
04.2022 - Current

Assistant Category Manager

Snapdeal Private Limited
01.2021 - 04.2022

Senior Analyst- Category

Shopclues Network Pvt Ltd
03.2018 - 01.2021

Executive• Marketing & Branding

IAP Company Private Limited
01.2017 - 02.2018

MBA - Marketing

Indraprastha University
08.2015 - 07.2017

BCA - Computer

ITS Mohan Nagar
08.2012 - 07.2015

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Parag JayantCategory Management