Paramita Datta
Marketing Research Analyst
Pune
Summary
Results-oriented analyst with a strong ability to manage and analyze large volumes of information. Proactively identifying and addressing potential issues in operations, workflow, and production by uncovering impactful trends. Utilizing data-driven insights to drive strategic decision-making and enhance overall efficiency. Committed to delivering high-quality work and exceeding expectations in a fast-paced and dynamic environment.
Overview
5
5
years of professional experience
3
3
Certifications
Work History
Commercial Insight Analyst
Alkegen
12.2022 - Current
- To research and collect data for the Filtration and Catalysis business unit to help the company market their products and services more efficiently.
- Conducting comprehensive commercial analysis in terms of market trends, competitors, new technology, internal company performance, and product launches, effectively deriving insights and communicating to regional and executive teams.
- Enhanced team collaboration by providing clear communication of complex findings through visualizations and reports.
- Supported budgeting processes by providing accurate forecasts and timely variance analyses.
- Observing the industry trends, facts, data, sales trends, customer requirements, forecasting, for effectively implementing marketing initiatives and programs.
- Accumulating and analyzing the internal data to determine the strengths and weaknesses of the existing process and developing solutions to overcome shortfalls by presenting analytical reports to the regional and executive stakeholders
- Collaborated with cross-functional teams to identify opportunities for process improvement and increased efficiency.
- Accumulate information with the help of Sales Navigator for relevant vendors and prospective customers to generate profits.
- Collaborating with marketing teams/stakeholders to develop strategies based on data insights to optimize marketing efforts.
- Assisting the Data Analysis team for generating Sales Incentive Plan (SIP) for the salespersons of the company using Excel.
Senior Research Associate (Verticals: Food and Beverage, Agriculture, and Consumer Goods)
Fortune Business Insights
01.2020 - 12.2022
- Performed thorough client reports to deliver insightful quantitative and qualitative research and provide them regional and country-wise market size
- Conducted an intensive market research on the latest trends of e-commerce and technological advancements taking market dynamics into considerations to pitch and deliver fruitful data to clients
- Executed multiple approaches to estimate market numbers and data mining from strong & credible sources
- Granular market segmentation to understand the depth of the market and generate a unique report
- Performed client profiling and market research for pitching to prospective clients
- Prepared collateral documents on trending topics to be published on the company website
- Pitched and on boarded brands such as Bloomer Chocolate Company, Nissin, Dr
- Oetker among our early customers
- Conducted various secondary research for the brands and derived various insights
- Led various client reports, defined growth rate, forecasted future growth and advised multi sector clients on emerging and untapped markets to venture into
- Working in collaboration with the sales team and assisting them to deliver perceptive TOCs, sample reports, and sales queries with granular segmentations
- Supported the outbound sales team by delivering case studies and report mapping data to pitch the clients
- Rendering support to the sales team by deploying research to extract better insights on client with more accurate data.
Data Analyst
Evolvus Technologies
07.2019 - 12.2019
- Extracting data and analyzing it for building a tool used for drug repurposing beneficial to the pharmaceutical industry
- Closely studying and understanding research documents specific to phosphorylation pathways
- Exposure to pharmaceutical industry especially in cell signaling, drug repurposing, and various biological pathways and created a dashboard for easy extraction of information in relation to drug designing.
Education
Master of Science in Biotechnology -
Modern College of Arts, Science, and Commerce, Pune University, India
Bachelor of Science in Computers - undefined
Modern College of Arts, Science, and Commerce, Pune University, India
Skills
MS Office (Excel, PowerPoint, Word, & Others)
Sales Navigator
Tableau
Qlik
Power BI
Digital Marketing
Social Media Strategy
Critical thinking and problem solving
Teamwork and Collaboration
Oral and written communication skills
Leadership
Creativity
Client Handling
Marketing strategy
Secondary research and reporting
Market Engineering/Sizing
Market Forecasting
SQL (Beginner)
Company Profiling
Report Customization
Product Mapping and Portfolio Analysis
Extracurricular Activities
Secured first position in inter-department poster designing competition Secured first position in intra-college poster designing competition First runner-up position in intra-college quiz competition Promoted blood donation awareness
Accomplishments
- Achieved Value Champ Award through effectively helping with opportunity sizing in various untapped markets.
- Achieved Spot Award by completing BU Growth projections with accuracy and efficiency.
Languages
Bengali
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Marathi
Advanced (C1)
Certification
Social Media Strategy - 7/24/2024 - 8/23/2026
Timeline
Digital Marketing Certified - 8/22/2024 - 9/21/2025
08-2024
Social Media Strategy - 7/24/2024 - 8/23/2026
07-2024
Business Analytics with Excel
05-2024
Commercial Insight Analyst
Alkegen
12.2022 - Current
Senior Research Associate (Verticals: Food and Beverage, Agriculture, and Consumer Goods)
Fortune Business Insights
01.2020 - 12.2022
Data Analyst
Evolvus Technologies
07.2019 - 12.2019
Master of Science in Biotechnology -
Modern College of Arts, Science, and Commerce, Pune University, India
Bachelor of Science in Computers - undefined
Modern College of Arts, Science, and Commerce, Pune University, India