Shreya Mukherjee

Projects undertaken:

Project: Lithium-ion Battery Market Analysis (Duration- 4 months):

• Conducted market research study of the global lithium-ion battery market, including market segmentation, growth drivers, and emerging trends.
• Developed a competitive landscape analysis, by identifying key players, their market share, and product offerings.
• Utilized statistical modeling (excel, bottom up and top down approach, and WACC) to forecast market demand and growth potential for the next 5 years.
• Provided actionable insights by using Tableau, Google Trends, Statista, D&B, IBM SPSS, to support the company's strategic decision-making regarding product development, market entry, and partnerships.
• Outcome: The project helped senior leadership to launch the commercial production of a new product called SiFab. Also, after a successful launch of production line for SiFab, there was a revenue growth by 3% in the first year.

Project: A/R Glass Fiber (Duration- 5 months):

• Conducted market research study on the A/R glass fiber market, focusing on supply-demand dynamics, pricing trends, and key end-use industries.
• Used qualitative research to analyze the impact of regulatory changes and economic factors on market growth.
• Gathered data by conducting surveys, primary interviews, and quantitative analysis to get information on cost of building a new membrane chlor alkali plant, which was crucial in A/R glass pricing.
• Conducted cost benefit analysis of A/R glass fiber vs Asbestos vs PTFE for the business to decide if the benefits outweigh the costs, meaning more informed business decision-making in expansion and launch of A/R glass fiber manufacturing.
• Outcome: The project went live to the market in a week after our findings. The organization created a social media splash using our data.

Other Projects Undertaken:

• India Lithium-ion Battery Market (3 months), Lithium-ion Battery Packaging Market (1 month), AGM Battery Market (2 months), Silicon Anode in Lithium-ion Battery Market (6 months), Redox Flow Battery Market Opportunity (1 month), Battery Energy Storage Systems Market (2 months), Mexico C-Fiber Market (3 months)

Roles & Responsibilities:

• Collaborated with cross-functional teams and led the effort to increase Alkegen's products market penetration in the market and increase market share by identifying several end use applications of the products and proper marketing strategy.
• Enhanced team collaboration by providing clear communication of complex findings through visualizations and reports using Tableau & SPSS.
• Implemented predictive analytics techniques such as Linear Regression and Logistics Regression that enabled proactive adjustments to business strategies based on emerging trends.

Achievements:

• SPOT Award: for accuracy in data and findings.

Statistical Tools used:

• SPSS
• Excel
• Tableau

Roles & Responsibilities (Industry - Consumer Goods):

• Utilized advanced analytics tools (Advanced Excel) to interpret complex datasets, identifying patterns and trends that informed strategic decisions.
• Regularly updated management on project progress using well-structured written reports.
• Collected and analyzed data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand using primary and secondary research.
• Analyzed survey data and generated insights by designing questionnaires and surveys.
• Collated information to interpret data for clients using Microsoft Word, Excel, & PowerPoint.
• Delivered concise presentations on key findings, providing valuable recommendations to stakeholders and clients in a report format.

Achievements:

• SPOT Award for continuous improvement

• Deliberating with overseas companies regarding JVs, M&As, and technological licensing along domestic companies, specifically to automotive component manufacturing.
• Assisting Indian clients with foreign capital investments for purposes of operational expansion.
• Overseeing internal mechanisms for drawing contracts between Indian and overseas companies.

Roles & Responsibilities (Chemicals & Plastics):

• Responsible for preparing business strategy, forecast and estimate reports as per client requirements across varied industries including, energy, chemicals, food & beverages and materials.
• Responsible for engaging in client-sponsored market research studies.
• Forecasting growth of various chemical commodities.
• Analyzing and bench marking competitiveness of chemicals industry.
• Tracking various trends in the chemicals sector and analyzing their economic impact.
• Analyzing market opportunities and their association with regards to micro-environmental factors.

Roles & Responsibilities:

• Lead the retail expansion strategy and identify potential markets for new store openings.
• Conduct market research and analysis to identify target customers and competitors in sports market.
• Analyze store sales data and demand.

• Collaborated with cross-functional teams to identify process improvements, resulting in cost savings and increased operational efficiency.
• Conducted detailed market analysis to identify trends in raw material pricing, facilitating informed decision-making and risk mitigation efforts.
• Created detailed reports on material planning activities to support management decision-making, highlighting key trends and areas of concern.
• Consistently met or exceeded key performance metrics related to material planning accuracy, supplier performance, and inventory turns.
• Responsible for managing inventories.
• Responsible for planning shipment schedules of materials.
• Coordinating with allied BUs for procurement of materials.
• Handling and tracking CKD units.
• Assessing and tracking shipment from suppliers.
• Training suppliers on JIT methods