MS Office
PARAM J RAJU M
Luxury Real Estate Brand Marketing Professional
VIJAYAWADA
Summary
14 Years of dynamic experience in luxury real estate marketing, with a proven track record in project and campaign launches, strategic brand building, and team leadership. Proficient in developing and executing comprehensive marketing strategies, driving market penetration, and ensuring optimal ROI. Expertise in managing multiple projects simultaneously, with a keen focus on project lifecycle management and end-to-end transactional aspects.
Overview
13
13
years of professional experience
3
3
years of post-secondary education
4
4
Languages
Work History
Assistant General Manager/Regional Head – Marketing
Urbanrise
Bengaluru, India
1 2023 - Current
- Leading overall marketing process for various business centres encompassing 1.5 million Sq. Ft.
- Developed and executed marketing strategies, brand-building initiatives, and campaign communications.
- Projects launching
- Trained and guided team members to maintain high productivity and performance metrics. Handling 5 members' team
- Reports to Vice President.
Projects Manager – Marketing
APCRDA
Vijayawada, India
05.2019 - 12.2022
- A total of 9 Projects were launched across the state of Andhra Pradesh
- Managed end-to-end transactional aspects and P&L for a 2.3 million Sq Ft. Luxury High rise residential township
- launched projects around 400-acres of plotted development across the region
- Cultivated a positive work environment that fostered teamwork, innovation, and creative problem-solving among team members. Handling 20 members' team
- Oversaw project execution and reported to the Director.
Manager – Brand Marketing
KMV Group
Hyderabad, India
11.2017 - 04.2019
- Drove Marketing and managed various business centers, totaling 1.9 million Sq Ft
- Accomplished multiple tasks within established timeframes.
- A Project and Model villa launched, Conducted feasibility studies and formulated marketing strategies and campaigns
- Handling 6 member team
- Reported to the Executive Director.
Manager – Marketing
Aparna Constructions and Estates Pvt. Ltd
Hyderabad, India
01.2016 - 10.2017
- A residential high rise project launched market intelligence, competition mapping, and digital marketing
- Optimized resource allocation by conducting regular performance evaluations and providing personalized coaching for staff development. Handling 6 member team
- Reported to the VP of Sales and Marketing.
Assistant Manager – Marketing
Pragnya Fund
Rajahmundry, India
12.2010 - 12.2015
- Assisted in implementing marketing strategies and sales processes for a 50-acre integrated residential development
- Managed the project lifecycle and reported to the Head of Marketing and Sales.
- Collaborated with the management team to develop strategic plans for business growth and improvement.
Education
EPGP - Marketing Management And Research
Indian Institute of Management - Kozhikode
Kozhikode, India 04.2015 - 04.2016
B.Com -
Government College Autonomous
Rajahmundry, India 06.2005 - 04.2008
Skills
Project Management, End-to-End Transactional Management
Station
Bengaluru
Personal Information
Date of Birth: 03/15/87
Software
MS Visio
Looker Studio
ERP / CRM
Timeline
Projects Manager – Marketing
APCRDA
05.2019 - 12.2022
Manager – Brand Marketing
KMV Group
11.2017 - 04.2019
Manager – Marketing
Aparna Constructions and Estates Pvt. Ltd
01.2016 - 10.2017
EPGP - Marketing Management And Research
Indian Institute of Management - Kozhikode
04.2015 - 04.2016
Assistant Manager – Marketing
Pragnya Fund
12.2010 - 12.2015
B.Com -
Government College Autonomous
06.2005 - 04.2008
Assistant General Manager/Regional Head – Marketing
Urbanrise
1 2023 - Current