Parash Sarma

Assisted with SEO strategies to enhance online visibility.
Supported content optimisation efforts for improved search engine rankings.
Collaborated with teams to implement best practices in keyword usage.

Executed comprehensive keyword research using tools including Google Keyword Planner, SEMrush, and Ahrefs to identify high-performing search terms.

Optimised on-page SEO strategies encompassing meta tags, headings, URL structure, internal linking, and keyword placement.

Optimised technical SEO by enhancing site speed, mobile-friendliness, and addressing crawlability and indexing issues.

Conducted comprehensive website audits to pinpoint SEO gaps and spearheaded actionable enhancements.

Analysed website performance using Google Analytics and Google Search Console to enhance digital strategy.

Executed off-page SEO strategies, including backlink building outreach and competitor analysis, to enhance website visibility and authority.

Optimise website content to enhance organic rankings and drive traffic growth.

· Collaborated with content and development teams to ensure SEO best practices are implemented

Tracked and analysed SEO KPIs to enhance performance and achieve strategic goals.

Developed content strategy aligned with search intent and user behaviour to enhance audience engagement and improve online presence.

· Improved CTR (Click Through Rate) through optimized titles and meta descriptions

Assisted in managing Google Ads campaigns.
Supported teams in optimising ad performance.
Contributed to achieving client goals through effective ad strategies.

Established and managed Google Analytics 4 (GA4) to analyse user behaviour and optimise Google Ads campaigns.

● Monitored traffic, conversions, and campaign performance using GA4 and Google Ads

Developed and monitored conversion goals to enhance campaign effectiveness.

Analysed key metrics trends and evaluated performance insights to drive informed decision-making.

Optimise Google Ads campaigns through comprehensive data analysis to enhance performance and maximise ROI.

● Identified and fixed data tracking issues between GA4 and Google Ads

Coordinated with marketing team to ensure ad campaigns align with business goals.

● Performed audience segmentation to improve targeting and ad performance

● Supported A/B testing for landing pages to improve conversions

Assisted in developing social media campaigns to enhance brand awareness.
Contributed to content creation for various platforms to engage target audiences.
Supported analytics efforts to monitor campaign performance and audience interaction.

Orchestrated and executed social media campaigns across platforms including Twitter and Facebook.

● Built and targeted the right audience to improve reach and engagement

Developed comprehensive campaign plans encompassing content budget and schedule.

● Optimized campaigns through testing and regular performance checks

Implemented conversion tracking through the setup of pixels and tracking tools.

● Analyzed campaign performance and improved conversion rates

Spearheaded targeted campaigns to generate leads and elevate website traffic.

Optimised ad creatives and landing pages to enhance user engagement and conversion rates.

● Worked with teams to ensure campaigns met business objectives

Drove steady growth in traffic and leads through strategic campaign optimisation.

• Facilitated support for various internal teams to enhance product availability within appropriate channel catalog.
• Conducted root cause analysis to identify breakdowns and implement effective troubleshooting tools.
• Optimise customer-quality solutions for ads-related issues to enhance overall user experience.

• Cultivated robust client relationships to enhance revenue growth and customer retention.
• Identified new business opportunities through strategic market research, networking, and lead generation.
• Achieved sales targets by expertly pitching products and services while closing deals with potential clients.
• Assisted clients with queries.
  Supported negotiation of contracts.
  Facilitated timely follow-ups for conversions.
• Analysed sales performance data to optimise strategies and enhance overall results.