Summary
Overview
Work History
Education
Skills
Certification
Recognitions
Beyond work
Work Availability
Parashmoni Deori

Parashmoni Deori

Marketing Comms Consultant, CMD Office
Mumbai
Success is not final; failure is not fatal: It is the courage to continue that counts.
Winston S. Churchill

Summary

Experienced professional with 6+ years of expertise in PR and social media across diverse sectors such as Energy, Infrastructure, Telecom, Technology, Real Estate, and B2B/B2C businesses.

Currently, I lead initiatives within the CMD's office, focusing on New Business Development, Partner Relations, Event Management, Marketing, PR, Social Media and manage both Internal and External Communications.

I am a quick learner, adept at building relationships, and a skilled problem solver with a penchant for thinking outside the box. Beyond my professional pursuits, I'm a dedicated MMA fighter and find joy in dancing, traveling, gardening, and meeting new people.

Overview

6
6
years of professional experience
3
3
years of post-secondary education
6
6
Certificates

Work History

Assistant Account Manager

Adfactors PR, CMD’s Office
Mumbai
06.2022 - Current
  • Partner Relations: Identify partners/vendors to offer services to in-house teams and clients for enhanced brand visibility along with creating revenues for the company – domestic and global
  • Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings
  • NBDs: Identify, facilitate and creating compelling well-tailored proposals and pitch presentations
  • Controlled costs to keep business operating within budget and increase profits
  • Head the PR and social media management of the brand leading to a complete revamp within 6 months – relatable content, interaction increased visibility
  • Maintained excellent communication skills across cross departments and managed internal stakeholders pan India and global
  • Conceptualized and executed various in house programs and event centered around internal stakeholders
  • Expansion of partner network and increase in services
  • Monitored service after sale and implemented quick and effective problem resolutions.
  • Developed and maintained strong working relationships with professionals within assigned territory.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
  • Built relationships with customers and community to promote long term business growth.
  • Helped implement Monthly Business Review (MBR) for the different business verticals of the brand to measure, evaluate the goals/target month on month
  • Implemented and executed an employee engagement initiative between CEO and employees to enhance relationship capital– an industry first
  • Brainstormed, conceptualized and helped the design team in the project development of three new office spaces of the company
  • Head and mentor the CEO and CMD’s office appointed group of young professionals in creating targets for the FY in the lines of –expansion, policies, sustainability

Assistant Account Manager - Client Servicing

Adfactors PR
New Delhi
05.2017 - 05.2022
  • Managed public relations campaigns for clients in the energy, manufacturing, telecom, automobile, infrastructure, real estate and other think tanks including developing messaging, strategic approach content curation, increased brand visibility, media outreach efforts
  • Conducted in-depth research on industry trends, competition mapping, PESTLE analysis to develop narrative and strategies for clients
  • Developed and maintained relationships with key media contacts stakeholders in the industry, resulting in increased coverage and visibility for clients
  • Identified proactive story opportunities for clients as per industry movements and garnered large scale coverage in Tier 1 publications
  • Coordinated crisis communications efforts for clients including developing messaging and responding to media queries

Education

Post Graduation Diploma - Advertising And Public Relations

Indian Institute of Mass Communication, New Delhi
07.2016 - 05.2016

Bachelor of Arts - English Literature

Tezpur Central University , Tezpur University
05.2013 - 04.2016

Skills

Content marketing

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Certification

Social Media Marketing - Coursera

Recognitions

AIPR Certified Level -1 (PRCAI)

  • Was awarded and recognized as the Top 18 Best PR professionals in the country by the Public Relations Consultants Association of India.

Millennial Board of Directors - Adfactors PR

  • The board provides perspectives on issues ranging from growth strategies to digital transformation, from learning & development programs to diversity and inclusion, and from organizational culture to fostering an environment for innovation.

Beyond work

  • Mixed Martial Arts (Kickboxing & Brazilian Jiu -jitsu)
  • Dancing
  • Gardening
  • Traveling

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Parashmoni DeoriMarketing Comms Consultant, CMD Office