P A RIYA ZAINAB

A goal-oriented and dynamic student with a solid academic background in Commerce and Computer Applications. Passionate about leadership, innovation and driving meaningful change through creative solutions. Demonstrated excellence in collaborative projects, social outreach and effective communication. Eager to embrace transformative learning experiences and contribute positively to society and the business world.

Best Manager Coordinator, Management Fest 'INVICTA', DCOMS Farook College

• Marketing and Consumer Behavior
• Digital Marketing and Brand Strategy
• Logistics and Supply Chain Management
• Accountancy and Financial Management
• Business Studies & Corporate Strategy

Conducted a detailed study on the brand loyalty of Madhyamam Daily among college students in Calicut, grade O

The project explored various dimensions of the newspaper, their advertisements, editorials, day-to-day management, policies, etc. The project looks deeply into student's ideas about newspapers and what they would like to explore in a newspaper. Did they lost their touch with traditional newspapers and become more engaged with online media, what progress the Madhyamam should make to accomplish the pros and cons that the students suggested are discussed in the project, and the surveys conducted through Google Form and it was a primary survey. .