Summary
Overview
Work History
Education
Skills
Timeline
Generic

Paromita Bir

Gurgaon

Summary

Dynamic leader with a proven track record at Travel Buddy, enhancing brand visibility and customer engagement through strategic omni-channel marketing. Excelled in project management and client relationship management, achieving a 95% client satisfaction rate. Skilled in affiliate marketing and team leadership, significantly improving team efficiency by 30%.

Persistent leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic.

Overview

21
21
years of professional experience

Work History

Co-Founder & Growth Head

Travel Buddy
03.2020 - Current
  • Strategized and implemented omni-channel marketing campaigns, including participation in events like Dushara tents, boosting brand visibility and customer engagement.
  • Launched and optimized Travel Buddy's Membership Club, offering discounts on travel essentials, resulting in a 25% increase in subscriber base within the first quarter.
  • Led the planning and execution of corporate travel experiences, managing logistics for large groups like AluDecor, achieving a 95% client satisfaction rate.
  • Drove SEO and high-volume keyword research, increasing website traffic for pages like flight bookings by 40% through targeted strategies.
  • Expanded customer acquisition channels through the introduction of affiliate partnerships and WhatsApp group engagement, enhancing community reach and flight booking conversions.

Manager Mobile- Sales

VCOmmission & Claymotion
09.2018 - 03.2020
  • Managed end-to-end client servicing for a portfolio of high-profile affiliate clients, ensuring timely campaign execution and achieving a 95% client retention rate.
  • Led a team of client servicing executives, driving performance through training, KPI alignment, and performance tracking, resulting in a 30% improvement in team efficiency.
  • Optimized affiliate marketing strategies, successfully scaling campaigns for key clients, delivering a 20% increase in ROI across multiple verticals.
  • Streamlined communication and workflows between clients, affiliates, and internal teams, enhancing campaign turnaround times by 15%.

Project Managent Professional

Tata Interactive, Macmillan, Aptara
03.2004 - 05.2014
  • Participated in team projects, demonstrating an ability to work collaboratively and effectively.
  • Worked flexible hours across night, weekend, and holiday shifts.
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
  • Completed paperwork, recognizing discrepancies and promptly addressing for resolution.

Education

MBA - Marketing

Manipal Online
09-2010

Diploma in Electronics & Communication -

Board of Technical Education
New Delhi, India
09-2000

Skills

  • Project Management
  • Client Relationship Management
  • Team Leadership
  • Data Analysis
  • Affiliate Marketing
  • Process Optimization

Timeline

Co-Founder & Growth Head

Travel Buddy
03.2020 - Current

Manager Mobile- Sales

VCOmmission & Claymotion
09.2018 - 03.2020

Project Managent Professional

Tata Interactive, Macmillan, Aptara
03.2004 - 05.2014

MBA - Marketing

Manipal Online

Diploma in Electronics & Communication -

Board of Technical Education
Paromita Bir