Paroo Tikoo

Resourceful Account Manager with excellent client oversight, issue resolution and relationship-building expertise. Maximized repeat business opportunities and utilized proven prospecting techniques to expand client base. Strong collaborative skills leading to optimum outcomes.

Dynamic Account Manager offering expertise in building partnerships, retaining key accounts and enhancing profit channels. Strong leader with proficiency in growing professional network, influencing decision-makers and devising successful strategies. Collaborative and strategic team leader with robust background in customer relationship management.

▪ Developed proposals, negotiated and brought in new business by effectively marketing to new potential clients – The Indian Navy, The Times of India, Evidence Action

▪ In Public Domain: https://assets.cdcgroup.com/wp-content/uploads/2018/07/06124531/SME-Finance-and-Growth-in- India

▪ Attended various Market Research Seminar including ESOMAR 2017 in Amsterdam and MRSI India

▪ Launched Millward Brown’s first CATI Project, played pivotal role in it and diagnosed problems during the CATI

setup for NPS-Airtel Project and provided actionable solutions

Certificate course by Shane Snow on Storytelling

I am familiar with traditional and custom-designed research designs and techniques. Highly adept at creating thought-provoking discussions with the respondents.

Over the years of observation and interaction with consumers, I have developed in-depth understanding of consumer behavior and psychology. For me qualitative research is the never-ending process of discovering and learning about life in an increasingly uncertain world.

During this long haul have had an interesting mix of research studies that ranges from rural to digital, ethnography to co-creation with consumers and kid world to grey world

Literature and Reading: My quest for knowledge and understanding of human psychology and behavior has made me an avid book reader. I enjoy reading varied themes such as feminism, existentialism, postmodernism, consumer behavior, semiotics and mythology amongst others. Some of my favorite authors include Carl Jung, Sigmund Freud, Jean Baudrillard, Rene Descartes, Albert Camus, Salman Rushdie, Simone de Bouvoir and many more.

I am a ravenous consumer of both theatre and movies.

Travelling: Adventure trips, road travel, meeting and interacting with people of diverse culture.

Excellent analytic and presentation skills. Demonstrated competence in “FINDING THE STORY” and uncovering useful information leading to recommendation for better marketing efforts. Proven track record for maintaining long-term clients.

Literature and Reading: My quest for knowledge and understanding of human psychology and behavior has made me an avid book reader. I enjoy reading varied themes such as feminism, existentialism, postmodernism, consumer behavior, semiotics and mythology amongst others. Some of my favorite authors include Carl Jung, Sigmund Freud, Jean Baudrillard, Rene Descartes, Albert Camus, Salman Rushdie, Simone de Bouvoir and many more.

I am a ravenous consumer of both theatre and movies.

Travelling: Adventure trips, road travel, meeting and interacting with people of diverse culture.

Excellent analytic and presentation skills. Demonstrated competence in “FINDING THE STORY” and uncovering useful information leading to recommendation for better marketing efforts. Proven track record for maintaining long-term clients.

Literature and Reading: My quest for knowledge and understanding of human psychology and behavior has made me an avid book reader. I enjoy reading varied themes such as feminism, existentialism, postmodernism, consumer behavior, semiotics and mythology amongst others. Some of my favorite authors include Carl Jung, Sigmund Freud, Jean Baudrillard, Rene Descartes, Albert Camus, Salman Rushdie, Simone de Bouvoir and many more.

I am a ravenous consumer of both theatre and movies.

Travelling: Adventure trips, road travel, meeting and interacting with people of diverse culture.

Excellent analytic and presentation skills. Demonstrated competence in “FINDING THE STORY” and uncovering useful information leading to recommendation for better marketing efforts. Proven track record for maintaining long-term clients.