Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Additional Information
Timeline
Personal Interest
Critical Skill Set
Personal Interest
Critical Skill Set
Personal Interest
Critical Skill Set
Generic
Paroo Tikoo

Paroo Tikoo

Senior Account Manager
Delhi

Summary

Resourceful Account Manager with excellent client oversight, issue resolution and relationship-building expertise. Maximized repeat business opportunities and utilized proven prospecting techniques to expand client base. Strong collaborative skills leading to optimum outcomes.


Dynamic Account Manager offering expertise in building partnerships, retaining key accounts and enhancing profit channels. Strong leader with proficiency in growing professional network, influencing decision-makers and devising successful strategies. Collaborative and strategic team leader with robust background in customer relationship management.

Overview

13
13
years of professional experience
6
6
years of post-secondary education
2
2
Certificates
3
3
Languages

Work History

Sr. Account Manager

Kantar
Gurgaon
03.2022 - Current
  • Cultivated productive relationships with business representatives and consulted closely to uncover needs and match to available solutions.
  • Delivered sales presentations and pitches to clients, upper management and junior sales associates for demonstration.
  • Supervised 4 lower-level account managers to maintain excellent services for over 2 accounts.

Account Manager

Kantar
Gurgaon
09.2019 - Current
  • Secured high-value accounts through consultative selling, effective client solutions and promoting compelling business opportunities
  • Client management and presentation of company credentials, proposals and research results
  • To ensure that projects are resourced and implemented correctly, to the satisfaction of the client, within budget and on time
  • Management of the analysis, interpretation and reporting process so that the project reflects the Client’s business objectives in the presentation and reporting of findings
  • Report writing and presentation creation including client recommendations
  • Overall management of the research team and suppliers
  • Budget control and time spent monitoring job cost summaries regularly
  • Working with other members of the qual team to devise methodologies and manage projects
  • Provide strategic leadership on all work, especially before presentation to client
  • Develop, implement, coordinate, and manage research services projects

Associate Project Director Qualitative Research

Market Xcel Data Matrix
Delhi
03.2019 - 08.2019
  • Managed and directed market research studies for clients in a range of industries and target markets
  • Saved substantial amount in costing by implementing cost-saving initiatives that addressed long-standing problems.
  • Working with other members of the qualitative team to devise methodologies and manage project.
  • Grooming and mentoring the team members. Providing the team members with monthly short-term feedback which emphasizes achievements and areas for development.
  • Business development, working on wide variety of categories. Effectively delivering from proposals to presenting the final findings to client.
  • Conducted research on all phases of marketing from market understanding, Consumer Insights, Concept testing, UX testing studies, Newspaper readership patterns and preferences, Page evaluation etc.
  • Maintained energy and enthusiasm in fast-paced environment.
  • Completed paperwork, recognizing discrepancies and promptly addressing for resolution.

Senior Qualitative Research Executive

Market Xcel Data Matrix
Delhi
02.2016 - 03.2019
  • Proved successful working within tight deadlines and fast-paced atmosphere.
  • Worked with other members of the qualitative team to devise methodologies and manage project.
  • Effectively delivering from proposals to drafting reports.
  • Conducted research on all phases of marketing from market understanding, Consumer Insights, Concept testing, UX testing studies, Newspaper readership patterns and preferences, Page evaluation etc.

Project Management Executive

MIllward Brown
Gurgoan
04.2013 - 02.2016

▪ Set up of studies

▪ Coordination of inter functionality of Client servicing teams and study vendors

▪ Reporting for management and clients

▪ Preliminary data analysis for assessment of study robustness and course corrections

▪ Designed and conducted research on new product development, line extensions, market Understanding, tracking and other market research studies like Links, Dipsticks, Adhocs. Designed operations guides, SOPS and questionnaires.

▪ Worked on new product developments- CATI, CAPI and Mobile besides PAPI

Senior Operation Executive

IBM Global
Gurgaon
02.2010 - 04.2013

▪ Worked as a senior Customer Support Specialist in Citi Bank Credit card (USA) process at IBM

▪ Being the face for the client, handled customer’s queries, and complaints regarding credit cards

▪ Conducted training sessions to ensuring the compliance with the updated policies and procedures for the process

Worked with Quality Team to improve the quality standards of the team as per the client requirement s & develop/conduct assessments on the same

Education

Master of Arts - Philosophy

IGNOU
New Delhi
03.2018 - 04.2020

Master of Arts - Sociology

IGNOU
New Delhi
03.2015 - 04.2017

Bachelor of Arts - Commerce

Delhi University
New Delhi
03.1999 - 04.2001

Skills

Key accounts development

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Accomplishments

    Developed proposals, negotiated and brought in new business by effectively marketing to new potential clients – The Indian Navy, The Times of India, Evidence Action

    In Public Domain: https://assets.cdcgroup.com/wp-content/uploads/2018/07/06124531/SME-Finance-and-Growth-in- India

    Attended various Market Research Seminar including ESOMAR 2017 in Amsterdam and MRSI India

    Launched Millward Brown’s first CATI Project, played pivotal role in it and diagnosed problems during the CATI

    setup for NPS-Airtel Project and provided actionable solutions


Certification

Certificate course by Shane Snow on Storytelling

Additional Information

I am familiar with traditional and custom-designed research designs and techniques. Highly adept at creating thought-provoking discussions with the respondents.


Over the years of observation and interaction with consumers, I have developed in-depth understanding of consumer behavior and psychology. For me qualitative research is the never-ending process of discovering and learning about life in an increasingly uncertain world.


During this long haul have had an interesting mix of research studies that ranges from rural to digital, ethnography to co-creation with consumers and kid world to grey world

Timeline

Certificate course by Shane Snow on Storytelling

05-2022

Sr. Account Manager

Kantar
03.2022 - Current

Jungian Archetypes Diploma

03-2021

Account Manager

Kantar
09.2019 - Current

Associate Project Director Qualitative Research

Market Xcel Data Matrix
03.2019 - 08.2019

Master of Arts - Philosophy

IGNOU
03.2018 - 04.2020

Senior Qualitative Research Executive

Market Xcel Data Matrix
02.2016 - 03.2019

Master of Arts - Sociology

IGNOU
03.2015 - 04.2017

Project Management Executive

MIllward Brown
04.2013 - 02.2016

Senior Operation Executive

IBM Global
02.2010 - 04.2013

Bachelor of Arts - Commerce

Delhi University
03.1999 - 04.2001

Personal Interest

Literature and Reading: My quest for knowledge and understanding of human psychology and behavior has made me an avid book reader. I enjoy reading varied themes such as feminism, existentialism, postmodernism, consumer behavior, semiotics and mythology amongst others. Some of my favorite authors include Carl Jung, Sigmund Freud, Jean Baudrillard, Rene Descartes, Albert Camus, Salman Rushdie, Simone de Bouvoir and many more.


I am a ravenous consumer of both theatre and movies.


Travelling: Adventure trips, road travel, meeting and interacting with people of diverse culture.

Critical Skill Set

Excellent analytic and presentation skills. Demonstrated competence in “FINDING THE STORY” and uncovering useful information leading to recommendation for better marketing efforts. Proven track record for maintaining long-term clients.

Personal Interest

Literature and Reading: My quest for knowledge and understanding of human psychology and behavior has made me an avid book reader. I enjoy reading varied themes such as feminism, existentialism, postmodernism, consumer behavior, semiotics and mythology amongst others. Some of my favorite authors include Carl Jung, Sigmund Freud, Jean Baudrillard, Rene Descartes, Albert Camus, Salman Rushdie, Simone de Bouvoir and many more.


I am a ravenous consumer of both theatre and movies.


Travelling: Adventure trips, road travel, meeting and interacting with people of diverse culture.

Critical Skill Set

Excellent analytic and presentation skills. Demonstrated competence in “FINDING THE STORY” and uncovering useful information leading to recommendation for better marketing efforts. Proven track record for maintaining long-term clients.

Personal Interest

Literature and Reading: My quest for knowledge and understanding of human psychology and behavior has made me an avid book reader. I enjoy reading varied themes such as feminism, existentialism, postmodernism, consumer behavior, semiotics and mythology amongst others. Some of my favorite authors include Carl Jung, Sigmund Freud, Jean Baudrillard, Rene Descartes, Albert Camus, Salman Rushdie, Simone de Bouvoir and many more.


I am a ravenous consumer of both theatre and movies.


Travelling: Adventure trips, road travel, meeting and interacting with people of diverse culture.

Critical Skill Set

Excellent analytic and presentation skills. Demonstrated competence in “FINDING THE STORY” and uncovering useful information leading to recommendation for better marketing efforts. Proven track record for maintaining long-term clients.

Paroo TikooSenior Account Manager