PARSHIKA KALYAN
Hyderabad
Summary
Dynamic Business Development Executive with a proven track record at Fourth Square, excelling in B2B lead generation and Account-Based Marketing (ABM). Skilled in leveraging market research and CRM tools to drive qualified leads, enhance pipeline tracking, and support GTM initiatives, while fostering strong relationships with sales teams for optimal campaign success.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Business Development Executive
Fourth Square
Hyderabad
04.2025 - Current
- Executing Account-Based Marketing (ABM) strategies to target enterprise and mid-market accounts.
- Generating qualified leads through email campaigns, LinkedIn outreach, and cold calling.
- Building targeted prospect lists using data mining and market research to support demand generation campaigns.
- Analyzing lead databases to identify high-potential accounts and improve campaign conversion rates.
- Scheduling meetings and demos for sales and pre-sales teams with qualified prospects.
- Supporting Go-To-Market (GTM) initiatives aligned with cloud, ERP, and digital transformation services.
- Managing and updating CRM records, ensuring accurate pipeline tracking and follow-ups.
- Coordinating with sales and marketing teams to improve campaign effectiveness and opportunity handover.
Demand Generation Executive
Infolob Solutions
Hyderabad
12.2022 - 03.2025
- Supported the sales team in achieving quarterly targets by delivering consistent qualified leads.
- Conducted market research to identify potential business opportunities and target industries.
- Maintained and managed a database of prospective clients for follow-ups and long-term nurturing.
- Developed and executed outreach strategies to increase customer base and revenue growth.
- Generated leads via cold calling, email marketing, and LinkedIn prospecting.
- Qualified leads using BANT/need-based assessment before handing off to sales teams.
- Prepared basic pre-sales documentation and assisted in proposal coordination when required.
- Tracked performance metrics and maintained reports using Excel and CRM tools.
Education
MBA - Marketing
Osmania University
Hyderabad01.2022
Skills
- B2B lead generation
- Contact and data list building
- Lead generation and prospecting
- Account-Based Marketing (ABM)
- Email and LinkedIn campaign management
- Cold calling
- Sales tools: Apollo, ZoomInfo
- GTM support
- Pipeline tracking
- Market research
- Sales strategy
Certification
- Oracle Cloud Infrastructure 2023 Certified Foundations Associate, 01/01/23
- Oracle Cloud Data Management 2023 Certified Foundations Associate, 01/01/23
- HubSpot Email Marketing, 01/01/23
- HubSpot Digital Marketing, 01/01/23
Timeline
Business Development Executive
Fourth Square
04.2025 - Current
Demand Generation Executive
Infolob Solutions
12.2022 - 03.2025
MBA - Marketing
Osmania University