Partha Bhattacharya
Manager - Sales And Marketing
Kolkata
Summary
Result oriented Manager with Strong Leader Ship and Broad functional Experience gained working in Sea Food processing and Exporting Industries and Global Phosphate Producing companies for last 20 Years . Proven Success managing Cross functional team to achieve Business Goal .... with strong Focus on Strategic Planning , B2B Marketing , B2C Marketing and Sales , Working with R & D for New product development , Conducting Trials and doing Product approval to generate new Leads and Customers , Handling Govt affairs and food Safety official , Extensive Travelling in Market for new Business and maintain customer relationship, Clear focus on Sea Food Industry in India and Bangladesh market to increase sales of Phosphate by Techno-commercial expertise. Appoint New Channel partner in the strategic location to promote sales and do continuous efforts on Brand promotion . Relevant Skills and Experience :- Hard Working with Continuously acquiring Knowledge on different subject , Techno- Commercial Expertise in Sales and Marketing , P & L Responsibility in allotted Market , Leadership and Team Management , Handle Crises situation , Business growth strategy design and implementation, Forecasting and Budgeting , Key accounts handling to ensure Bulk Business, Reporting to management , New product and Market development with strong supply chain Management , Guiding distribution team to upgrade their Skill to promote our Brand , Organizing Seminar , hand on Training with customer and distributor team. Key Focus on Competitor Activity, International Business, Matrix and functional organizational Experience .
Overview
25
25
years of professional experience
Work History
Sales and Marketing Manager
Aditya Birla Chemicals Thailand Limited
09.2016 - Current
- Taking care of Phosphate sales in India and Bangladesh Market Brand Pearl to Increased market share by identifying untapped customer segments and developing tailored offerings to meet their needs.
- Led a high-performing sales team, providing coaching and ongoing support to ensure success.
- Cultivated and maintained strategic alliances with key partners and vendors Like Pari Chemicals Mumbai and Modern Poly Pack Orissa
- Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
- Spearheaded trade show participation, showcasing products effectively while networking with potential partners or clients. I am attending a trade show in India and overseas to promote Pearl.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Handle key industry players like Nekkanti Sea Foods, Sandhya Aqua, Liberty Group, Coastal Corporation, Falcon Marine, KNC Agro, Abad Group, etc., to get big volume business.
- Excelled in territory management, optimizing travel routes for maximum client engagement and time efficiency.
- Conducted market research to identify trends and adjust marketing strategies accordingly.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed revenue models, process flows, operations support, and customer engagement strategies.
Marketing Manager
Peekay Dealer Pvt Ltd ( Chennel Partner MS Prayon Belgium
08.2009 - 08.2016
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Taking care of sales and marketing of the brand Carfosel Phosphate for the India and Bangladesh seafood market.
Product Development Manager
Dynamic Orbit Pvt Ltd ( Partner Haifa Chemicals Israel)
07.2008 - 08.2009
- Developed long-term product roadmaps, aligning business objectives with customer needs and market trends.
- Introduced food-grade blended phosphate brand Haifa to the Indian seafood processing segment.
- Conduct technical trials and product approval at the customer site, and take orders for more sales.
- Major focus in AP, Orissa, and West Bengal market.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Quality Assurance Manager
Calcutta Sea Foods Pvt Ltd - Elque Group
09.2005 - 07.2008
- Taking care of seafood quality assurance.
- Implemented corrective action plans based on audit findings, resulting in measurable improvements over time.
- Collaborated with cross-functional teams to develop and implement process and system improvements.
- Conducted regular audits to ensure adherence to established protocols, maintaining consistency across the organization.
Assistant Manager - Production
Sun Biotechnology Limited
04.2004 - 09.2005
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Taking care of shrimp processing activities as per overseas buyers' expectations.
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
- Implemented staff training programs, enhancing product knowledge and improving customer service skills.
Procurement Officer
AFDC Limited -Amalgam Group
08.2003 - 04.2004
- Sourced high-quality products by establishing stringent selection criteria for potential suppliers based on quality, price, and service reputation.
- Responsible for Purchase high quality PUD shrimps from Orissa and Kerala Market for high value item Freeze drying products.
Trainee Technologist
Jasper Aqua Exports Pvt Ltd
08.2001 - 08.2003
- Completed comprehensive training modules to gain proficiency in understanding seafood processing activities, working with a team in production, as well as in the Microbiological Lab.
- Gain knowledge in soaking techniques and IQF production.
- Supported quality assurance efforts by conducting routine checks, contributing to higher product standards.
Education
Master of Science - Environmental Science
Vidyasagar University
Midnapore West Bengal12.2012
MBA - Marketing And Supply Chain Management
Indian Institute of Social Welfare And Business Management
Kolkata, India2009
Bachelor of Science - Industrial Fisheries And Fish Processing Technolog
School of Fisheries , Burdwan Raj College
Burdwan West Bengal10.2000
Skills
Team leadership
Business development
Business growth and retention
CRM management
Performance tracking and evaluations
Competitor analysis
Social media management
Accomplishments
Pride Award Winner for outstanding Sales Performance for Pearl Brand India , achieving 68% Growth in Sales FY 2021 - 2022
Timeline
Sales and Marketing Manager
Aditya Birla Chemicals Thailand Limited
09.2016 - Current
Marketing Manager
Peekay Dealer Pvt Ltd ( Chennel Partner MS Prayon Belgium
08.2009 - 08.2016
Product Development Manager
Dynamic Orbit Pvt Ltd ( Partner Haifa Chemicals Israel)
07.2008 - 08.2009
Quality Assurance Manager
Calcutta Sea Foods Pvt Ltd - Elque Group
09.2005 - 07.2008
Assistant Manager - Production
Sun Biotechnology Limited
04.2004 - 09.2005
Procurement Officer
AFDC Limited -Amalgam Group
08.2003 - 04.2004
Trainee Technologist
Jasper Aqua Exports Pvt Ltd
08.2001 - 08.2003
Master of Science - Environmental Science
Vidyasagar University
MBA - Marketing And Supply Chain Management
Indian Institute of Social Welfare And Business Management
Bachelor of Science - Industrial Fisheries And Fish Processing Technolog
School of Fisheries , Burdwan Raj College