Parul Gupta
Noida
Summary
Experienced AI governance and digital transformation leader with over 5 years in designing and governing large-scale AI systems across financial services and PropTech in Southeast Asia. Specializes in translating complex socio-technical risks into practical governance frameworks, focusing on AI accountability and institutional trust. Committed to advancing responsible innovation and cooperative, people-centered digital infrastructures.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Digital Transformation Lead – Salesforce
Algoworks
Noida
07.2025 - Current
- Spearheaded AI-based content moderation systems affecting 5M+ listings, strengthening platform trust, compliance accuracy, and public accountability
- Designed and deployed Conversational AI Assistant based on ethical AI principles, enhancing decision-making for 10,000+ users and fostering trust in AI-driven insights
- Led governance and strategy for multi-agent AI orchestration systems, expediting AI adoption and integrating guardrails for accountability, explainability, and human oversight
- Advanced organizational AI maturity by operationalizing responsible ML lifecycle practices, enhancing compliance, transparency, and system reliability
Senior Consultant – Salesforce AI
Algoworks
Noida
10.2022 - 07.2025
- Implemented NLP-powered virtual assistants that enhanced user experience for thousands monthly while ensuring balance between automation and human-in-the-loop controls
- Delivered AI-driven CRM and marketing systems emphasizing data governance, consent, and fairness to strengthen compliance and stakeholder trust
- Led intelligent document governance initiatives using OCR and NLP to enhance transparency and minimize institutional risk
Digital Product Manager – AI Labs
American Express
Gurgaon
10.2021 - 10.2022
- Collaborated at intersection of AI, security, and user trust, leading biometric authentication pilots to enhance user confidence
- Developed governance-aware product strategies for global financial clients, translating complex AI capabilities into actionable frameworks
Senior Business Analyst – Salesforce Platforms
SS&C Technologies
Gurgaon
05.2020 - 10.2021
- Translated complex financial, compliance, and reporting requirements into governance-aware digital systems, enhancing service delivery for 500+ advisory clients
- Facilitated collaboration between business, technology, and compliance teams, embedding transparency, traceability, and accountability into platform design
Salesforce Business Analyst – Wealth & Asset Manag
Ameriprise Financial
Gurgaon
05.2019 - 05.2020
- Gathered and analyzed requirements for implementing Salesforce Service and Sales Cloud across wealth and asset management functions within a highly regulated financial ecosystem
- Structured customer data flows to enhance client visibility and relationship governance while ensuring privacy, consent, and access control
- Supported digital transformation initiatives to strengthen advisor–client trust by emphasizing responsible data use and maintaining system integrity
Skills
- Agile/Lean Project Management
- Research and Public Speaking
- ML Project Lifecycle
- Workflow Automation
- Stakeholder and Team Management
- Roadmap Planning
- Ethical, Responsible AI Framework
- AI-ML Experimentation & Hypothesis
- Change Management
- Data-Driven Decision Making
- Data Storytelling
Affiliations
My work directly aligns with ICDE’s mission to strengthen democratic engagement and accountability in the digital economy. I have:
Designed AI governance mechanisms embedded within real-world platforms used by millions
Contributed to Responsible AI research in the UK, focusing on AI transparency models and the future socio-economic impacts of AI
Led cross-border digital initiatives across Malaysia, Singapore, Indonesia, Thailand, and Vietnam, navigating regulatory diversity and power asymmetries
Advocated for human oversight, explainability, and ethical-by-design systems in commercial AI deployments
I am particularly interested in how platform governance, cooperative models, and AI regulation can rebalance power between institutions, technology providers, and users.
Designed AI governance mechanisms embedded within real-world platforms used by millions
Contributed to Responsible AI research in the UK, focusing on AI transparency models and the future socio-economic impacts of AI
Led cross-border digital initiatives across Malaysia, Singapore, Indonesia, Thailand, and Vietnam, navigating regulatory diversity and power asymmetries
Advocated for human oversight, explainability, and ethical-by-design systems in commercial AI deployments
I am particularly interested in how platform governance, cooperative models, and AI regulation can rebalance power between institutions, technology providers, and users.
Certification
AI Product Management – Duke University |
Pratt School of Engineering.
AI in Product Management – Google Cloud
AI-ML Foundations - AWS Cloud
SAFe Product Owner/Management 5.1
Pratt School of Engineering.
AI in Product Management – Google Cloud
AI-ML Foundations - AWS Cloud
SAFe Product Owner/Management 5.1
Accomplishments
Salesforce Ben – Contributing Author (Responsible AI & Governance)
Published practitioner-led articles on AI governance, trust frameworks, and responsible implementation of enterprise AI, reaching 6,000+ unique global readers
Translated complex governance concepts (risk controls, transparency, compliance-by-design) into accessible guidance for practitioners, influencing real-world platform adoption
Contributed to community discourse at the intersection of AI accountability, enterprise platforms, and socio-technical responsibility
Recognized as a trusted voice in the Salesforce ecosystem on governing AI agents, ethical design, and compliance-aware delivery
Published practitioner-led articles on AI governance, trust frameworks, and responsible implementation of enterprise AI, reaching 6,000+ unique global readers
Translated complex governance concepts (risk controls, transparency, compliance-by-design) into accessible guidance for practitioners, influencing real-world platform adoption
Contributed to community discourse at the intersection of AI accountability, enterprise platforms, and socio-technical responsibility
Recognized as a trusted voice in the Salesforce ecosystem on governing AI agents, ethical design, and compliance-aware delivery
Public Speaking & Knowledge Dissemination
- Speaker, AI Governance & Responsible AI — IIT Delhi
Delivered a talk on practical AI governance frameworks, focusing on transparency, risk controls, and responsible deployment in large-scale platforms. - Invited Speaker, AI Governance in Salesforce Ecosystems — IIEX Asia, Bangkok (Feb 2026)
Selected to speak on governing AI agents and enterprise AI systems, highlighting trust, compliance-by-design, and socio-technical accountability. - Accepted Speaker, Implementing AI Governance in Salesforce — True North Dreamin’ (Toronto)
Chosen from 100+ global submissions to present a practitioner framework for embedding ethics and compliance into AI-enabled Salesforce orgs. - Community Speaker & Educator — Global Salesforce & AI Communities
Regularly engage practitioner audiences on AI governance, responsible automation, and human-centered system design.
Timeline
Digital Transformation Lead – Salesforce
Algoworks
07.2025 - Current
Senior Consultant – Salesforce AI
Algoworks
10.2022 - 07.2025
Digital Product Manager – AI Labs
American Express
10.2021 - 10.2022
Senior Business Analyst – Salesforce Platforms
SS&C Technologies
05.2020 - 10.2021
Salesforce Business Analyst – Wealth & Asset Manag
Ameriprise Financial
05.2019 - 05.2020