Parul Singh
Jaipur
Summary
Proven Content Marketing Specialist with a track record of elevating brand presence for LMDmax through innovative strategies and SEO proficiency. Excelled in team collaboration, boosting audience engagement significantly. Mastered content strategy development, ensuring impactful storytelling and market growth. Skilled in both email marketing and copywriting, demonstrating a unique blend of creative and analytical talents. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
3
3
years of professional experience
Work History
Content Marketing Specialist
LMDmax
12.2022 - Current
- Wrote long-form articles, blog posts, and whitepapers that showcased thought leadership in the industry.
- Boosted brand awareness through the development of compelling social media content and campaigns.
- Increased audience engagement by creating and implementing innovative content marketing strategies.
- Coordinated webinars, podcasts, and other multimedia initiatives to expand the brand''s online presence.
- Implemented A/B testing methods to refine messaging, design elements, and distribution channels for maximum impact.
- Developed email marketing campaigns that drove customer engagement and lead generation efforts.
Content & Social Media Executive
The Big O World
11.2021 - 12.2022
- Collaborated with marketing team members for cohesive branding across all digital platforms.
- Streamlined social media processes by developing templates for recurring post types, saving time without sacrificing creativity or impact.
- Increased website traffic with targeted social media advertising, driving leads and conversions.
- Crafted compelling copy for social posts that resonated with target audiences, generating shares and comments.
- Improved organic reach by optimizing content for search engine visibility and user engagement.
- Managed company profiles on various platforms, ensuring consistent messaging and visual branding.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
Social Media Marketing ( Freelancing)
Zenbi Digital
09.2021 - 10.2021
- Worked flexible hours across night, weekend, and holiday shifts.
- Managed time efficiently in order to complete all tasks within deadlines.
- Planned and created Social media Calendar for the brand.
- Pitched to new clients through various social media platforms
- Adaptable and proficient in learning new concepts quickly and efficiently.
Social Media Marketing Intern
Corporate Marriage Bureau
03.2021 - 05.2021
- Supported branding, digital marketing messaging, and advertising campaigns by engaging with followers on various social media platforms.
- Increased brand visibility by crafting and implementing creative social media campaigns.
- Enhanced audience engagement through regular posting of relevant content on multiple social media platforms.
- Designed and presented social media campaign ideas.
- Assisted in the development of a comprehensive content calendar, ensuring consistency across all social media platforms.
Content Writer Intern
First India News Channel
12.2020 - 01.2021
- Writing scripts for a whole program named-(viral hits) to be telecast on channel.
- Writing scripts and supers for various programs
- Learned to manage the program and events
Education
Bachelor's in Journalism And Mass Communication - Journalism And Mass Communication
Amity University
Jaipur, India08.2021
Skills
- Brand Storytelling
- Content Strategy Development
- SEO proficiency
- Email Marketing
- Content Marketing
- Copywriting expertise
- Social media knowledge
- Team Collaboration
Timeline
Content Marketing Specialist
LMDmax
12.2022 - Current
Content & Social Media Executive
The Big O World
11.2021 - 12.2022
Social Media Marketing ( Freelancing)
Zenbi Digital
09.2021 - 10.2021
Social Media Marketing Intern
Corporate Marriage Bureau
03.2021 - 05.2021
Content Writer Intern
First India News Channel
12.2020 - 01.2021
Bachelor's in Journalism And Mass Communication - Journalism And Mass Communication
Amity University
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