Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Parul Vats

Bengaluru

Summary

Results-oriented Business Intelligence Engineer specializing in data analysis, statistical modeling, and machine learning. Proven track record of delivering impactful dashboard solutions and conducting comprehensive churn analysis to drive data-driven HR interventions.

Overview

13
13
years of professional experience

Work History

Business Intelligence Engineer

Amazon
Bengaluru
08.2021 - 11.2025

Department: Operations HR - Workforce Recruitment

>Comprehensive Dashboard and Reporting Solutions

  • Led end-to-end design, development, and deployment of interactive dashboards and automated reporting solutions, from business requirement gathering and KPI definition to data modelling, visualization, and stakeholder delivery
  • Built scalable dashboards enabling real-time and historical insights, improving leadership decision-making and reducing manual reporting efforts.
  • Performed exploratory and diagnostic data analysis to identify trends, patterns, anomalies, and key drivers across workforce and operational datasets.

>Sentiment Analysis for Churned Associates

  • Conducted churn analysis to identify high-risk segments using historical trends, tenure, performance, and engagement indicators.
  • Performed sentiment and text analysis on qualitative data (exit feedback, surveys, comments) to uncover underlying reasons for associate churn.
  • Categorized sentiment themes (e.g., leadership, growth, compensation, work culture) and linked them with churn patterns to support data-driven HR interventions.

>Advanced Attrition Tracking & Reporting for various countries

  • Designed advanced attrition analytics frameworks for India and MENA regions, incorporating cohort analysis, trend analysis, voluntary vs involuntary splits, and tenure-based insights.
  • Enabled regional leadership to monitor early warning signals, attrition hotspots, and workforce stability metrics through automated dashboards.
  • Reduced report preparation time for India by ~60–70%, significantly improving turnaround and data reliability.
  • Improved India attrition attribution accuracy by ~25–30% through standardized logic, integrated data sources, and cohort-based analysis.

>Application & Hiring Summary Analytics (Australia)

  • Built application funnel and hiring performance dashboards for Australia, tracking metrics such as applications received, shortlist rates, Hires, time-to-hire, conversion ratios.

>Mentoring and Guidance

  • Mentored and guided junior analysts and business users on data interpretation, dashboard best practices, and analytics-driven decision making.

Business Intelligence Engineer

Amazon
Bengaluru
07.2019 - 08.2021

Department: Compliance Operations, Global Trade Services

  • Owned and delivered global Weekly Business Reports (WBRs), ensuring accuracy, consistency, and timely availability of key business and operational metrics for leadership review.
  • Automated semi-manual WBR workflows using optimized data processing and reporting logic, cutting report preparation time by ~70% (from ~8–10 hours to ~4 hours).
  • Acted as primary on-call POC for globally raised issues related to WBR metrics, performing root cause analysis, data validation, and rapid issue resolution to maintain reporting integrity.
  • Designed and implemented DORA, an automated performance scorecard system for L3-level associates, enabling standardized performance tracking, transparency, and data-driven evaluations.
  • Developed and maintained the ASIN Handling Tracking System to monitor operational throughput, accuracy, and workload distribution, supporting performance management and process optimization.

• ⁃ Single-handedly owned and managed the entire analytics program, ensuring uninterrupted delivery while mentoring new team members and providing end-to-end knowledge transfer (KT) across all products and reporting workflows.

Business Analyst

Amazon
Bengaluru
12.2018 - 07.2019

Department: Workforce Health and Safety

  • Led strategic requirement discovery and solution scoping for an Amazon-internal Tool, AUSTIN, to track employee health and safety workflow across all sites by partnering with FC Managers, SMEs, and POCs; identified process gaps, retired redundant functionalities, and aligned system design with operational and compliance objectives.
  • Owned technical and functional design governance delivering end-to-end design documentation (future-state workflows, ER models, class diagrams, and process comparisons) to drive clarity, reduce rework, and enable scalable system implementation.
  • Directed data and backend analysis by defining data dictionaries, rationalising field usage, and eliminating unnecessary data capture—improving data integrity, reporting accuracy, and audit readiness.

Business Intelligence Developer

IBM
Gurgaon
04.2014 - 11.2018

Department: Bharti Airtel - Africa BI Team

  • Owned and supported enterprise BI reporting systems for Bharti Airtel Africa across 11 countries, translating complex business requirements into scalable, production-ready data solutions.

• Ensured end-to-end data integrity and performance through optimized SQL-based pipelines, proactive monitoring, and rapid L3 issue resolution.

Application Developer

Collabera Technogies
Gurgaon
03.2013 - 04.2014

IT Department : Maruti Suzuki India Ltd

• Developed, enhanced, and supported a web-based Oracle Forms application to manage dealer sales, service, and spares data. Built and optimized PL/SQL and SQL components, performed functional testing and impact analysis for new process additions, and provided data support to internal and external stakeholders, while ensuring smooth user adoption and system stability.

Education

Post-Baccalaureate Diploma - Business Analytics, Data Science And AI

Indian School of Business
Hyderabad
05-2026

Bachelor of Technology - Computer Science And Engineering

Guru Gobind Singh Indraprastha University
New Delhi, Delhi
08-2012

Skills

  • Data analysis
  • Business intelligence
  • Data visualization
  • Statistical modeling
  • Machine learning
  • Artificial intelligence implementation

Accomplishments

Recognized for delivering a widely adopted attrition analytics dashboard that improved churn visibility and retention decision-making across India teams.

Timeline

Business Intelligence Engineer

Amazon
08.2021 - 11.2025

Business Intelligence Engineer

Amazon
07.2019 - 08.2021

Business Analyst

Amazon
12.2018 - 07.2019

Business Intelligence Developer

IBM
04.2014 - 11.2018

Application Developer

Collabera Technogies
03.2013 - 04.2014

Post-Baccalaureate Diploma - Business Analytics, Data Science And AI

Indian School of Business

Bachelor of Technology - Computer Science And Engineering

Guru Gobind Singh Indraprastha University
Parul Vats