Hi, I’m
Paushali Priya Dutta
Public Relations, Marketing & Communications Manager
GUWAHATI,AS
Summary
Dynamic Digital Marketing and Communications professional with expertise in crafting engaging content and executing impactful marketing campaigns. Proven ability to connect with diverse audiences, drive brand engagement, and manage comprehensive project lifecycles from conceptualization to delivery.
Overview
3
Languages
11
years of professional experience
Work History
Assam down town University
Assistant Manager - Digital Branding
07.2021 - Current
Job overview
- BTL Marketing
- Executed targeted BTL campaigns such as education fairs, campus activations, seminars, exhibitions, and kiosks.
- Managed brochures, standees, flyers, merchandises, and other brand collaterals for on-ground promotions.
- Coordinated roadshows, community outreach programmes, and lead-generation activities.
- Tracked campaign performance, footfalls, engagement metrics, and lead conversions.
- ATL Marketing
- Coordinated large-scale marketing initiatives including print ads, radio spots, outdoor branding, and media partnerships.
- Managed creative development, messaging guidelines, and campaign rollout timelines.
- Worked with media agencies to monitor reach, frequency, and campaign performance.
- Ensured brand consistency in all mass communication formats.
- Non-Academic Student Activation Campaigns
- Designed student engagement initiatives focusing on community building, participation, and brand connect.
- Planned on-ground and digital campaigns such as festivals, contests, club activities, outreach events, and awareness drives.
- Collaborated with student bodies and departments to create meaningful experiences outside the academic curriculum.
- Increased student involvement through targeted communication, creative activities, and interactive campaigns.
- Social Media Management
- Managed multi-platform social media presence (Facebook, Instagram, LinkedIn, Twitter) with strategic content planning.
- Developed creative campaigns, captions, hashtags, and engagement strategies tailored to different audience groups.
- Analysed performance metrics, monitored trends, and optimised content based on insights and competitor analysis.
- Led creative briefing, design coordination, and content review for all digital posts and campaigns.
- Events and Activations
- Planned, coordinated, and executed large-scale corporate, academic, and cultural events from concept to completion.
- Managed event logistics, stage flow, artist/guest coordination, and production setups.
- Developed communication plans, promotional campaigns, and crowd coverage strategies.
- Ensured smooth on-ground execution by collaborating with internal teams, vendors, and external stakeholders.
- Corporate Communication
- Drafted official communication, internal announcements, external stakeholder emails, and brand-aligned messaging.
- Ensured clear, cohesive, and consistent communication across departments, management, and external bodies.
- Supported leadership communication including speeches, reports, LinkedIn posts, and institutional statements.
- Created presentations, brochures, and corporate documents reflecting professional brand tone and visual identity.
- Vendor Coordination
- Coordinated with creative agencies, production teams, event vendors, and technical partners to ensure quality deliverables.
- Negotiated budgets, timelines, and services while ensuring cost efficiency and alignment with brand requirements.
- Managed end-to-end execution—from conceptualization to on-ground delivery—through structured briefs and follow-ups.
- Ensured timely delivery of design, printing, event setups, and digital campaign materials.
- Public Relations
- Created press notes, media kits, and communication briefs for institutional announcements and events.
- Coordinated with print, digital, and electronic media to ensure coverage and brand visibility.
- Managed crisis communication, sensitive messaging, and official statements with professionalism and clarity.
- Built strong relationships with journalists, media houses, influencers, and external communication partners.
- Digital Branding
- Developed and executed end-to-end digital branding strategies to strengthen organisational identity across all online platforms.
- Planned content pipelines, visual themes, and brand narratives aligned with institutional goals, admissions cycles, and major events.
- Conducted brand audits, competitor benchmarking, and digital footprint analysis to guide decision-making.
- Ensured brand consistency across website, social media, email communication, landing pages, and digital collaterals.
Tattva Creations Pvt Ltd
Creative Communications Manager
12.2018 - 06.2021
Job overview
- Managed a diverse portfolio of client projects, overseeing their full lifecycle from initial conceptualization to successful delivery.
- Led comprehensive social media management, including strategic content planning, curation, and execution of targeted campaigns.
- Developed compelling client pitches, presentations, and innovative creative proposals to secure new business opportunities.
- Coordinated press releases and managed media relations to effectively amplify brand messaging and public presence.
- Provided strategic social media insights and management recommendations directly to the CEO, influencing top-level decisions.
- Utilized Canva Pro extensively to design professional marketing collateral, presentations, and visual content.
- Generated detailed monthly and quarterly analytics reports to track performance, identify trends, and optimize marketing strategies.
- Facilitated and contributed to government pitch designs and presentation meetings, aiding in public sector engagements.
Aditi Mangaldas Dance Company - The Drishtikon Dance Foundation
Business Development and Events Coordinator
04.2017 - 12.2018
Job overview
- Coordinated business development initiatives and comprehensive event logistics for national and international dance tours.
- Managed client servicing for festival curation, ensuring smooth communication and successful collaborations.
- Executed targeted social media marketing campaigns across Instagram, Facebook, and Twitter, significantly enhancing online visibility.
- Designed and managed website content, collaborating effectively with developers for timely updates and improvements.
- Developed and implemented comprehensive company communications strategies, including professional brochure and pamphlet design.
- Organized studio and team management, optimizing operational efficiency and workflow.
- Maintained meticulous company archives, ensuring organized and accessible record-keeping.
- Prepared detailed monthly and quarterly reports on activities and outcomes to inform strategic planning.
Gati Dance Forum
Studio Manager & Administrator
02.2015 - 04.2017
Job overview
- Managed comprehensive studio operations and administrative functions efficiently.
Mallika Taneja
Production and Stage Manager
03.2017 - 03.2017
Job overview
- Managed all aspects of production and stage operations for a theatre artist's performances, ensuring smooth execution.
Khubele PR Agency
Public Relations & Social Media Marketing Consultant (Freelancer)
10.2016 - 12.2016
Job overview
- Provided expert public relations and social media marketing consultancy for the Nipman Awards.
IGNITE! Festival of Contemporary Dance in India
Core Festival Coordinator
01.2015 - 01.2016
Job overview
- Coordinated core festival operations, ensuring seamless execution of all events and activities.
- Managed festival logistics, including efficient box office operations and accurate accounts maintenance.
- Served as the primary point of contact for performing artists, patrons, scholars, and dance critics, ensuring effective communication.
- Executed targeted social media marketing campaigns to significantly enhance festival awareness and attendance.
- Managed website content and developed engaging creative promotional materials.
- Generated monthly newsletters to effectively engage and inform stakeholders.
Education
University of Delhi
Bachelors from History
01.2014
Skills
Digital Marketing
Social Media Management
Content Creation
Public Relations
Event Management
Project Coordination
Adobe InDesign
Adobe Photoshop
Customer service
Money handling
Team leadership
Decision-making
Problem-solving
Time management
Customer relations
Staff training and development
Staff supervision
Task delegation
Workload management
Conflict resolution
Employee scheduling
Team building
Operations management
Customer relationship management (CRM)
Strategic planning
Team motivation techniques
Graphic and media design
Employee engagement
Scheduling and coordinating
Customer relationship management
Accomplishments
- Orchestrated end-to-end project coordination for diverse clients, ensuring seamless execution and superior client satisfaction.
- Developed and implemented comprehensive social media strategies, including content planning, curation, and campaign management, significantly boosting online presence and engagement.
- Directed business development and event coordination, fostering strategic partnerships and successfully managing national and international cultural events.
- Managed production and stage operations for prominent theatre and dance performances, demonstrating strong organizational and logistical capabilities.
Timeline
Assistant Manager - Digital Branding
Assam down town University
07.2021 - Current
Creative Communications Manager
Tattva Creations Pvt Ltd
12.2018 - 06.2021
Business Development and Events Coordinator
Aditi Mangaldas Dance Company - The Drishtikon Dance Foundation
04.2017 - 12.2018
Production and Stage Manager
Mallika Taneja
03.2017 - 03.2017
Public Relations & Social Media Marketing Consultant (Freelancer)
Khubele PR Agency
10.2016 - 12.2016
Studio Manager & Administrator
Gati Dance Forum
02.2015 - 04.2017
Core Festival Coordinator
IGNITE! Festival of Contemporary Dance in India
01.2015 - 01.2016
University of Delhi
Bachelors from History
INTERNSHIP EXPERIENCE
- Cultural Assistant Intern
- News Live | Guwahati
- July - September 2011
Dancing, Watching Podcasts, Reading, Cafe Hopping
Increased qualified leads by while reducing CPL by [X]% (₹[X] → ₹[X]) through channel mix optimization, UTM hygiene, landing‑page CRO, and creative A/B testing. Programs—ATL, BTL, digital, PR, and events—owning annual budgets of almost a crore and coordinating cross‑functional teams to deliver measurable growth.
At Assam down town University, I manage end‑to‑end branding and demand generation across four admissions cycles. Recent highlights:
- Increased qualified leads by [X]% YoY while reducing CPL through channel mix optimization, UTM hygiene, landing‑page CRO, and creative A/B testing.
- Produced roadshows and campus activations generating leads, converting to applications and to enrollments, all within of budget.
- Grew our social community by across Facebook, Instagram, and LinkedIn; raised engagement and CTR
- Secured media placements, estimated reach; earned referring domains that contributed to organic sessions.
Earlier, at Tattva Creations, I led multi‑client social and PR programs—improving average engagement by and reducing CPL by and supported business development that added in annual billings. My background in the performing arts sector sharpened my on‑ground execution: vendor management, stage/event operations, and tight run‑of‑show discipline that carries over to digital program management.
What I bring to the company:
- Ownership mindset: budget accountability (₹1+ crore managed), vendor negotiations, and performance dashboards (GA4/Looker) to keep ROI visible.
- Full‑funnel execution: paid social/search, content/social ops, email/WhatsApp nurture, ATL/PR integration, and BTL activations that convert to pipeline.
- Cross‑functional coordination: admissions/sales alignment, agency management, and a simple creative brief‑to‑QA workflow that cuts TAT and errors.